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THE POWER OF WHY

This presentation consists of 10 highlights from the interview with @MoeAbdou,

founder & host of 33voices®.

Mark LevyMark Levy is the founder of Levy Innovation LLC

(www.levyinnovation.com), a marketing strategy and

ideation firm that helps cli-ents increase their fees by

up to 2,000%.

@LevyInnovation

1

Your brand represents your highest ideals

and the one big ideathat will have a lasting impact on your audience.

2

Your big idea can’t exist in abstract.It has to be so clear that once I hear it,

I don’t even need to read your book.

3

Admired brands never over-hype their promise.

Instead, they focus on the one thing that only they can do.

4

Contrary to conventional wisdom,

your brand identity rarely starts with understanding your audience;

it’s more about understanding yourself.

5

Remember that people make snap judgements,

so leave them with the one attribute that will ignite their highest aspiration.

6

A compelling elevator talkwill always describe your customer’s problem

with tremendous clarity.

7

You’ll know that you’ve nailed your positioning

when the words flow in perfect harmony.

8

Remember that if the words you use

satisfy your soul, they represent the truth.

8

Remember that if the words you use

satisfy your soul, they represent the truth.

9

Keep in mind that brand awareness is more about

gaining mindshare than expanding marketshare.

10

Your brand is a living organism, never static,

always evolving.

What’s the one thing that you do that no one else does?

REALLY REFLECT...

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