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ADVERTISING STRATEGYTips how to successfully advertise a product
1. BEFORE THE START
BEFORE THE START
Listen to the market,
Do the market research,
Define your Target Group,
Check your competition,
Think about what kind of
customers you would like to
attract.
2. STARTING OFF
STARTING OFF
Educate the customer, let them know who
you are and what you offer,
Think about a strong mission statement,
Think about what you want to achieve,
Set up clear goals and aims.
Cooperate:
Built relationships
with with
contractors
Look for business
partners
FIVE P’S OF MARKETING
Key componetns that need to be considered:
Product – what do we sell, how does it compare with competition, what is the product quality
Price – does it make sense, is it reasonable, does it matche the product value,
People – who are our perfect customers,
Promotion – company page, advertising media,
Place – do we offer what the customers need in the right place at the right time.
3. PROMOTING AND ADVERTISING
PROMOTING AND ADVERTISING
Choose the right media, Think about a commercial content.
PROMOTING AND ADVERTISING
Use the Internet: social networking, online video, e-mail, search engines listings, advertise on portals with accommodation offers.
Monitor progress, development, implement changes.
REACHING OUT FOR CUSTOMERS
Key questions before deciding on advertisment:1. What is our goal?
(built a company, inform, get new customers)2. Who is our target/ who is our perfect customer?
a) age/genderb) interestc) behaviour (eco-friendly, needs, how they live,
travellers)
3. How can they find us?why they would want to work with you4. How can we find ideal customers? (advertising)5. How would they benefit form using our product,
"student hostel”?
SUCCESSFUL SLOGANS –WORLD FAMOUS EXAMPLES
SUCCESSFUL SLOGANS –WORLD FAMOUS EXAMPLES
Advertisng is a promise, It’s a hidden message for a customer.
SUCCESSFUL SLOGANS
You don’t sell the product, you sell the promise
o Volvo - they dont sell "a car" they sell safety
o Coca Cola - Life tastes Good. They sell a lifestyle, and a positive attitude
SUCCESSFUL SLOGANS – HOTELS AND HOSTELS
Hilton – Make Yourself at Home,
Westin – Choose your travel partner wisely.
Grand Hotel Bonavia ****, Croatia
Five-star quality in a hotel of four stars.
Lady's First - hotel for businesswomen, Zurich
Lady's First.
Where lady's at her best. Mariott – Your home away from home. Sheraton – Belong.
THINK POSITIVE
SMALL BUSINESS, MEGA SUCCESS
REMEMBER:
MissionAimProductTarget groupAdvertising5 P