Yahoo! 2011

Growing in Times of Massive Competition & ChangeMay 25th 2011

04/10/20232

Scale | We have the audience (639m+ users)

Source: Digits, comScore – January 2011

NR = No record available

Yahoo! MarketComScore Region

USA 165

Canada 17

NorthAm 182M

LatAm 56M

Argentina 6.3

Brazil 20.6

Chile 2.9

Colombia 5.6

Mexico 10.5

Venezuela 1.2

Peru 1.8

Expansion Market

Netherlands 3.8

Spain 11.2

Switzerland 1.8

UK 29.0

Europe 135M

Austria 1.5

Finland 0.9

France 19.4

Germany 20.2

Ireland 1.2

Italy 12.5

Belgium 1.8 Poland 2.5

Romania NR

Ukraine NR

Portugal 1.4

Sweden 1.7

Norway 1.0Denmark 1.0 Turkey 4.6

Russia 3.1Greece NR

MENA 67M – 59%

Nigeria* NR

South Africa* NR

Maktoob 26.8

APAC 199M

Australia 7.1

Hong Kong 4.1

India 29.2

Japan 66.2

Indonesia 6.5

Malaysia 7.4

New Zealand 1.6

Singapore 2.4

Taiwan 14.0

Philippines 4.6

South Korea 11.5

Vietnam 6.0

Thailand NR

China 24.8

Yahoo! Presentation, Confidential

Consumer & Advertiser Changes

Crazy Competition in Online Ad Market

Determining and Focusing on Core Business

What is Yahoo!?

04/10/20236Yahoo! Presentation, Confidential

Yahoo! is the global premier digital media company

Yahoo! delivers amazing personalized digital content and experiences, across devices and around the globe, to vast audiences. We are

able to provide clients with engaging and innovative canvases for them to connect with their target audiences using our unique

blend of Science + Art + Scale.

04/10/20238Yahoo! Presentation, Confidential

Scale | Content is key

#1omg!

#1Sport

#1News

#1Finance

#1Autos

#1TV

04/10/20239Yahoo! Presentation, Confidential

Scale | A truly global platform

Personalised & Innovative

04/10/202310Yahoo! Presentation, Confidential

Yahoo! serve 45,000 variations of our homepage every five minutes – that’s 13 million different versions every day

Across multiple devices

04/10/202311Yahoo! Presentation, Confidential

04/10/202312Yahoo! Presentation, Confidential

Mobile | 95,000,000+ global users

Rich Media Ads for Tablets(browser & App)

Template Rich Media Ads Location based advertising

Smart Ads for MobileY! Custom Rich Media Ads

04/10/202313Yahoo! Presentation, Confidential

Art| High impact placements

NissanVideo Superwall

NissanCustom Solution

RenaultFloating Takeover

SURPRISINGCREATIVEBOLD

04/10/202314Yahoo! Presentation, Confidential

Art| Brand recall: Mail LoginGM needed a unique, attention-grabbing canvas to show consumers the story of its cars.

• Yahoo! was able to deliver the car maker an exclusive, blank canvas with 100% share of voice.

• The Login Page takeover included a button that could send a user to a landing page

• A flash experience with a video

• And a navigable 360-degree

• Requests for Chevrolet price quotes on Yahoo! Autos increased by 22%

What is the Outcome of All this?