Partnering for growth in the new API economy

Haris Linardakis IBM Cloud Leader, Greece and Cyprusharis.linardakis@gr.ibm.com

Internet of Things

The API Economy is a Value Chain

• Value is comprised of services provided, data, and ideas• Goal is to convert this value into increased revenue and competitiveness

Challenges in being part of the API Economy

Only IBM has breadth & experience at every link in this value chain

(1) How can I rapidly take my existing services, integrate these and turn into APIs?

(2) How can I expose APIs across boundaries with security and control?

(3) How can I attract developers to use my APIs to create innovative new services?

(5) How can I create APIs that drive the creation of truly engaging applications?

(4) How can I scale APIs to provide responsiveness that users demand?

Growing foreign exchange business with digital banking services to business partners

Offering 3rd party merchants secure standards-based access to key

business services as APIs, with a self-service experience

Crédit Agricole created a platform that allows 3rd

parties to co-create apps with their clients. There are

20+ apps and the majority of fees go to the developers.

Some banking use cases

API Economy Value Chain:Expose digital

business assets and services to

unlockadditional

business value

Cars.com is a consumer of APIs

API Economy Value Chain:Expose digital

business assets and services to

unlockadditional

business value

Bank can extend it’s reach beyond customers doing on-line banking

Common API Use Cases

Provide Omni-channel access to business information for accelerating internal app development

Collaborate with business partners faster, in an open but secure & managed way, while providing a complete self-service experience

Power Mobile apps with enterprise business logic to innovate and provide high value to customers – digital transformation focus

Centrally manage the consumption of business logic, across the enterprise, for both Systems of Record & Systems of Engagement

Power IoT (Internet of Things) apps with enterprise information to drive innovation – digital transformation focus

Common API Use Cases

Publish APIs publicly to drive innovation, tap into broad developer ecosystem and promote brand image

Extend brand reach…. from Systems of Record to bridge to Systems of Engagement

Provide secure composite services in the Cloud

Provide managed access to 3rd party Cloud services to app dev teams to achieve centralized governance and cost optimization

Enable new business channels by monetizing enterprise data

Where does IBM API Connect fits?

Create Run

ManageSecure

IBM API Connect capabilities

… and you can run it anywhere!

• Node.js & Java Microservice application runtime

• Node.js & Java integrated runtime management

• Enterprise HA & scaling• On-cloud & on-premises staging

of Microservice applications

• Policy enforcement• Enterprise security• Quota mgmt. & rate limiting• Content-based routing• Response caching, load-balancing

and offload processing• Message format & transport protocol

mediation

• API discovery• API, Plan & Product policy creation• API, Plan & Product lifecycle

management• Self-service, customizable,

developer portal• Advanced Analytics• Subscription & community

management

• Rapid model-driven API creation• Data-source to API mapping automation• Standards-based visual API spec

creation in Swagger 2.0• Local API creation and testing• On-cloud & on-prem staging

of APIs, Products & Plans

Create Run

ManageSecure

Explore API documentation

Provision application keys

Self-service social experience

Developer Portal API Manager Management Console

Define and manage APIs

Explore API usage with analytics

Manage API user communities

Provision system resources

Monitor run time health

Scale the environment

Some core components

EnterpriseFor cross-organization projects

ProfessionalFor single API projects

EssentialsFree for developers

Deploy where it’s most convenient for you•Deploy on IBM Bluemix•Deploy to 3rd party clouds•Deploy on-premises

Pay only for what you need•Subscription (API calls/month, unlimited PVUs)•Perpetual (per PVU, unlimited API calls)

IBM API Connect: Grows with your Business Needs