http://youtu.be/PNtjC1k9zmg

Tony Watkins General Director

Electronic Arts Russia

“Video Games – The threshold of a new era”

Goals

• Three things to look out for in coming years

• Make the ‘graveyard shift’ more bearable

we

Love Entertainment

we

Need Entertainment

Video Games Community ?

Times are changing

Interactive Entertainment

http://youtu.be/MuBcrAVlRfI

Games Value

Mobile, Online & Digital sales are changing the Games landscape

Games Innovation

40 years

the gaming industry has seen its fair share of technological evolution

Games Reality New technology drives improved hardware capabilities, Virtual Reality (VR) has resurfaced in the gaming industry. Of particular note is the upcoming Oculus Rift, a VR head-mounted display (HMD) $300 Oculus Rift features a massive field view (107 degrees), quick-response (ultra-low latency) head-tracking system, and incorporates immersive stereoscopic 3D rendering capabilities as well

Is it the end of this guy ?

http://youtu.be/tAjmRRA712A

Games Mobile

• The rise of Mobile devices – namely smartphones and ipads – all based on same family of chipsets is driving the industry to support a new generation of consumer entertainment

• Consumers already familiar with games such as Plants vs Zombies, The Simpsons, Bejewelled, Real Racing 3 …

… but so much more still to come

http://youtu.be/5Y_ZYlYqBPY

Games Sports

• eSports has developed its own culture and is on the rise worldwide

• Playing computer games competitively can gain players celebrity status and fortune

“Playing computer games is not just about leisure any more—it’s a way to find friends, community, and maybe even a profession.”

World Cyber Games comparable to the Olympic Games for traditional sports. More than 50 countries and 13 different forms of eSports, attracting more than 9.5 million spectators

Potential to develop into major global sports entertainment

http://youtu.be/Bu4D81PFIUY

CONNECTED

Games Future • $100bn++ worth of Interactive Entertainment offers a very bright

future for Publishers and Consumers

• Mobile devices & applications will be key driver of mass audience

• PC, Consoles, Mobile Phones, Ipads – Consumers in a connected world will engage with entertainment on

multiple formats using the cloud

• Will start to see games innovation popping up in the most unusual places (video)

http://youtu.be/q2E-Pq5usGA

Thankyou

twatkins@ea.com