Betting high on the Indian scooter market, Yamaha launches its

latest offering in India – ‘The Alpha’ with Zippy

Showcases a ‘Heart Revving’ line-up at the 12th Auto Expo

Announces the name of its Maiden Mascot as ‘Zippy’

New Delhi, 5th February’14: The 12th Auto expo got off to a terrific start for Yamaha Motor India as

the company launched its latest automatic scooter – „The Alpha‟ and put on display one of the most

exciting and innovative collection of products at Hall No. 6, India Expo Mart. The theme of the Yamaha

stall is to bring out the essence of the Brand – “Revs your heart”. A total of 16 models are on display,

including concept models, motorcycles and scooters.

The New Alpha is developed to target family customers with its concept of “Easy to go and high utility

city mover”. The new model is stylish and muscular and adopts an air-cooled 4-stroke 113cc engine with

CVT (Continuous variable transmission) that delivers smooth start-up acceleration and pickup along

with great fuel economy. Its key features include 1) Good Mileage (*62 km/l) & Excellent Engine

Performance 2) Easy to use even for female with easy leg reach, telescopic suspension and upright type

rear suspension 3) Ample Storage Capacity (21 l) 4) Excellent riding comfort for single & tandem riding

with a flat long seat and large foot space for both rider and pillion. *SIAM certified

This model will be manufactured by India Yamaha Motor (IYM) and marketed by Yamaha Motor India

Sales (YMIS).

Name Launch date RRP Sales plan

Alpha

(Black/gray/white/red/magenta) February 2014

49,518/- Indian Rupees

(Delhi retail price)

200,000 units

(1 year from

launch/within India)

The occasion was marked by Mr. Hiroyuki Yanagi, President, Chief Executive Officer and

Representative Director, Yamaha Motor Co., Ltd who was here to unveil „The Alpha‟.

Commenting on the occasion, Mr. Yanagi said, “We certainly see a lot of potential for the Scooter Market

in India as we expect it to reach 3.6 million units in 2014. India has a crucial role to play in our global

Yamaha group and this year our focus here is on three important strategies. The first being introduction

of new models reflecting the unique style and concept of Yamaha with products that deliver great

performance and are also cost efficient. The second is to intensify our Sales & Marketing capabilities

and After Sales Services. The third strategy involves expanding our market and reaching out to more

customers by tapping untouched regions. This includes the rural market in India where the Yamaha

Brand still has a low presence.”

“I am very happy to add „Alpha‟ to our scooter lineup in India which is most certainly in line with our first

strategy and I am confident that the Alpha will indeed pave its way to winning customer‟s hearts.”

Yamaha is already investing Rs 1,500 crore in its new plant which will be operational by end of this year.

2013 has indeed been a fruitful year for Yamaha as it witnessed a 33% growth rate despite a sluggish

market. In the domestic market, the company sold 4.6 lakh units in 2013 and aims to sell 6 lakh units

in 2014.

The company had recently introduced its Maiden Mascot to promote the Yamaha Children Safety

Program (YCSP which is a first of its kind social initiative to educate and influence both parents and

children about vital road safety measures) and was running a mascot naming contest for kids which

concluded on 27th Jan. On this occasion, the company also took the opportunity to announce the naming

contest winner who named the Maiden Mascot as „Zippy‟.

Yamaha Stall Details

The theme of the Yamaha booth for the 12th Auto Expo is "Revs your Heart”, offering a chance for visitors

to experience products that will indeed Rev their hearts.

The booth displays multiple models that seek to win new customers in the motorcycle and scooter

market and introduce some of the initiatives in progress. The booth is divided into various zones. There

is the Family zone displaying Yamaha‟s latest offering – „The Alpha‟, the Ray Zone, the Z Zone displaying

the Ray Z, SZ Series and FZ Series along with the FZ S concept model. The Big bike Zone displays the

R1, VMAX and FZ 1 and the Racing zone displays R15 and the YZR-M1 MotoGP model. The Tokyo concept

Model of the R25 is also on display at the booth.

The models on display and the technology they employ is an embodiment of Yamaha's "Refined

Dynamism" design philosophy that seeks to stimulate the emotions with genuine and innovative

expressions of dynamism and beauty.

About Yamaha Motor India Pvt. Ltd.

In April 2013, India Yamaha Motor established a separate sister concern namely Yamaha Motor India

Sales Pvt. Ltd. (YMIS) that will cater to the sales and marketing needs of the company and will function

independently.

Presently, its products in India are Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X, SZ-R & SZ-RR

(153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux

(106cc) and Ray (113cc), Ray Z (113 cc) Scooters. Its import portfolio includes VMAX (1,679cc),

YZF-R1 (998cc) and FZ1 (998cc).