We all have brand loyalty to everything from soda to shoes to clothing.

Many of us have very large (and sometimes loud) opinions about the

products we purchase. Ask a dozen people if they have a preference to

Pepsi or Coke and chances you will get some very long winded an-

swers. We know what we like and we know what we are comfortable

with.

Recently Experian Automotive (a data service that tracks vehicle registration data and

consumer attitudes) did a study on consumer brand loyalty in the automotive industry.

Hyundai came through with flying colors. In fact Hyundai, according to the study, is

the number one brand on the market in brand loyalty.

Hyundai took top honors in corporate loyalty, which is determined by the corporate

family from which consumers purchase. In other words, if you traded in a Jeep for a

Dodge, you would be considered corporate loyal; if you traded that Jeep for a Ford, you

wouldn't.

Hyundai scored a loyalty rate of 49.6%. This is the first time they have topped the list,

beating out GM, Ford and Toyota.

“…Hyundai has been making strides in customer loyalty for several years,” said Jeffrey

Anderson, director of consulting and analytics for Experian automotive. “The com-

pany’s innovation, 100,000-mile warranty program, and improvements in vehicle styl-

ing and quality among both brands have clearly helped them gain and maintain a strong

and loyal customer base.”

The secrets out. Stop in and test drive any of our Hyundai

models today and learn why Hyundai is the number one

choice for brand loyalty in the automotive industry.

November 2011

The Van Horn Compass Your Pathway to the Past, Present, and Future

Inside this issue:

From The Desk Of

Mike Tasche

2

Prepare Yourself For

Winter

4

Disabled Vets’ Mobility

Grants

6

Donna’s Cooking

Corner

7

Hyundai Fundai Activity 8

Contest Winners 10

Coupons 11

Editor In Chief: Tina Tasche

3512 Wilgus Ave.

Sheboygan, WI

53082-1144

Main Line:

(920) 457-3608

Toll Free:

1-800-236-9888

By: Tina Tasche

Hyundai Leads In Corporate Loyalty

Hello Everyone,

First of all let me thank all of you that took advantage of our large inventory and

purchased a vehicle from us. The good news is we delivered 126 vehicles in Octo-

ber. We delivered over 20 different makes of vehicles to customers in over 44 dif-

ferent zip codes, including 4 different states. Another great thing to see was 48 of

those vehicles were Hyundai’s! We also delivered almost half of those vehicles to

residents of Sheboygan County. Helping local customers get their dream car is

something we take very seriously.

Question of the month: Should I buy, sell, keep, or am I just to confused to make a decision?

This may be the way you currently feel about what to do about your auto needs. Every day you hear about another per-

son at work that bought a different car, and it leaves you wondering what they know that you’re missing out on. Maybe

the following quote is something they heard:

Charlie Vogelheim, executive editor at Intellichoice (the car buying website run by Motor Trend Auto Group)

said, "The demand has been building as the supply will continue to dwindle. You'll be surprised how close the

used cars are going to get to new car prices."

You may be very surprised to find out that owning a new vehicle may be closer than you think. Since cash for clunkers

ended in 2009, the auto world has been in a tail spin searching for good used cars. However, these good used cars and

trucks needed today are vehicles three years or older. The demand is very high and the amount of these vehicles is in

short supply. If you own one of these vehicles you may be holding the golden ticket to making a deal that will keep you

smiling for years to come.

Consider this:

The short supply of new cars coupled with the short supply of used cars has given us a situation that really puts the

dealer and the consumer in the most equal situation I have ever seen in this business. Both sides have something valuable

to offer.

The dealer has new vehicles that have full warranty, great reviews stating they are very well built, better gas mileage,

and banks are offering great conventional interest rates that the government seems to be keeping in check.

From the consumer side the three year old car they own cannot be found anywhere. Dealers are paying an average of

$11,660 for a used car or truck, up almost 30 percent since 2009. That’s great news if you own one.

“You’re not going to find a situation like this very often,” says Jonathan

Banks, executive auto analyst for the National Automobile Dealers Associa-

tion.

Manheim (a big auction house where dealers buy used cars) says prices this year

are the highest since the company began collecting data in 1995.

Tom the Web Chief Economist said, “Prices will continue for a little longer

and then finally level off to more normal levels. And if you’re a consumer

looking for a new car the timing will never be better.”

From The Desk Of Mike Tasche

Page 2

Page 3

Need More Convincing?

Like everything there is a tipping point and I think we are getting very close to seeing that. Interest

rates will not remain this low. A few years back manufactures started pushing new cars into fleet

business to keep the factories busy. These vehicles are getting very close to entering the market.

Once this happens the surplus of used vehicles will rise once again and dealers will not need to pay

the additional 30% for their inventory.

Another Good Reason To Trade

If you’re like most families you still have 3 more years to pay on your current loan for your 2008

model car. Your payments are between $250 to $350 per month. It has 45,000 miles and it’s out of

manufactures warranty or nearing the end. The garage just told you you’re due for over $1,200 in

not repairs, but just simply items to keep it running efficient, safe, and up to date. Items needed are

tires, brakes, brake flush, timing belt, tune up, coolant, and transmission flush to name the major

things. Servicing these items should allow you to run trouble free for the next 45,000 miles. How-

ever, remember your manufactures warranty has ended and any repair for break downs will leave

you paying the full bill.

When you trade in your vehicle the dealership reconditions it, and you get a new vehicle, full warranty. You also save

the $1,200 and are now enjoying a more efficient safer vehicle.

Now the Win Win: Same Payments or Lower

Many people are sitting on the sidelines not considering a new vehicle because they believe they owe

more than what is may be worth.

If this is you, please give us a call for a free valuation report on your current car. We will give you a buy

bid along with a trade in bid. You will be surprised to find out that you are not upside down and in most

cases you have the equity needed to purchase that new car with no money down.

Now consider that banks are offering rates that may be hard to find for some time to come. This will really help keep

the payments down.

Next look at your current gas mileage. If you’re driving a vehicle getting 20 mpg and move into a

2012 Hyundai Elantra getting 40 mpg hwy, you will save over $110 per month on gas. So maybe your

bank payment isn’t lower, but your overall out of pocket money will be. This will allow you to finally

start saving for that vacation on the Liberty of The Sea Cruise.

Well that’s it for now. Please share the news with your friends, neighbors, and relatives. Van Horn and Hyundai really

are the dealership and manufacture that covers you for everything you need. I hope you all enjoyed this information and

I’m sure there will be more to come very soon.

If you have any suggestions or things you would like me to talk about in future editions of our Hyundai Compass please

email me at miket@vanhornhyundai.com

Michael Tasche General Manager

It’s time to start thinking about winter driving.

When was the last time you checked your tires and battery?

If your vehicle started this morning: Congratulations! Unfortunately it doesn’t

mean it will withstand another Wisconsin winter.

We offer a complimentary midtronics testing of your battery and charging system

with each service visit. Also with each service visit we include a walk around /

multi-point vehicle inspection. With this inspection you’ll know what requires

immediate attention, will require future attention, or is checked and okay.

Don’t wait to think about your tires until you’re slipping and sliding. Remember winter driving is all about

traction, confidence and control.

Traction

Engineers have spent many hours designing systems for cars that give better control through

ABS and traction-control. Unfortunately these systems do not improve or create traction,.

They limit the performance of your vehicle to the traction provided by your tires.

Just as you switch to boots to improve your traction in snowy and icy conditions you should

also switch to new tires on your car for the same reason. Today's high tech tires utilize tread

designs and features such as the multicell rubber compound to give you traction in snow and

ice that is considerably better than what you can achieve from old worn tires.

Confidence

Don't let winter weather make you a prisoner in your own home. When the snow starts to fall

many people cringe at the thought of driving. But this doesn't have to be the case. Drive

behind the wheel with confidence in a vehicle with new tire traction.

You may find that this newly-found confidence in winter driving transforms your trips into

comfortable driving experiences that will put your mind at ease...and maybe even allow you to

have some fun.

Control

A big part of gaining control is being proactive instead of reactive. When driving, be the driver, not merely a

passenger in the driver's seat. Avoid the accidents, instead of being involved in them.

Page 4

The Van Horn Compass

Prepare Yourself For Another Wisconsin Winter By: Scott Richards

Page 5

You control the balance of your body through your feet (on which you wear

specific shoes for specific reasons). Likewise, you control your car via the

steering wheel and pedals giving input to your wheels on which there are

specific tires for specific purposes.

You tell them when to go, stop and turn. It's simple: you can't be in control

unless you have traction. You don't have control if you're slipping and sliding.

New tires provide the traction for your vehicle.

Additional Information About Tires

In most parts of the world, tires are considered to be legally worn out when they reach

2/32" (approximately 1.6mm) of remaining tread depth. U.S. law requires tires to have easy-to-

see Tread Wear Indicator bars running from one side of their tread design to the other when the

tire's tread has worn down to the minimum legal limit of 2/32 inch.

However in spite of the legal minimums, Tire Rack recommends that drivers expecting to

experience wet conditions consider replacing their tires when they reach 4/32" of remaining

tread depth. Tire Rack's tests have shown how shallow treads reduce wet braking traction and

increase stopping distances.

Additionally, if snow-covered roads are a concern, you should consider replacing your tires when they

reach approximately 6/32" of remaining tread depth to maintain good mobility. You need more tread depth

in snow because your tires need to compress the snow in their grooves and release it as they roll. If there

isn't sufficient tread depth, the "bites" of snow your tires can take on each revolution will be reduced to

"nibbles," and your vehicle's traction and mobility will be sacrificed.

While replacing your tires before they are legally worn out may not appear the most economical practice, it

is far less expensive than repairing your car if it can't stop in an emergency situation in less distance than the

vehicle ahead of you!

Be Ahead Of The Game

Remember to start thinking about winter NOW as it will be here soon! Don’t be caught in a bad situation of

your vehicle not starting or find yourself stuck in a snow bank . As always our service advisors will help

you in any situation, but we recommend having these things taken care of before you are left out in the cold.

For any questions please call our service department at 920-457-3608. Ask for Brian or Scott!

Check out the last page of the newsletter to find out

how you can save the tax on the purchase of tires!

Page 6

Increase Approved For Disabled Vets’ Mobility Grants

In December of 2011, the VA will increase the one-time vehicle grant from $11,000 to $18,900. This is a grant

that allows disabled veterans in need of a handicap accessible van, mobility van, or wheelchair greater ability

to get the vehicle that they need.

This one-time grant can be used towards purchasing a vehicle needed to transport a veteran’s mobility

equipment. Vehicles also have wheelchair lifts or ramps installed with the help of the grant.

The program also teaches disabled veterans with service-related injuries how to operate and the how to enter

and exit the vehicle safely.

Van Horn Hyundai is a proud supporter of this great program. Call (920) 457-3608 for details.

By: Mike Burgess

Source Of Information: vabenefitblog.com

Leasing vs. Buying

No matter the size of your budget or which car you hope to park in your drive way, the first thing every car

shopper should do is decide whether to lease or buy.

Buy

Full ownership at the end of the loan

No limit on mileage

Less worry about dent and dings/condition

Flexibility to customize your vehicle

Lease

Smaller ( or no down payment)

A new car every few years

You can drive a better car for less money

No long-term commitment

Now that you know some of the basics, we recommend that you look at your budget, learn more about the

specifics of your credit rating and current interest rates, and think how each of the options fits your life.

By: Crissy Ziegler

Source Of Information: HyundaiUSA.com

Page 7

DONNA’S COOKING CORNER By: Donna Tasche

Combine flour, salt, sugar, and baking powder in a mixing

bowl. Beat butter add egg yolk, milk and gradually add flour

mixture.

Press into 8x12 cake pan. Save ¼ cup

of for last step.

Cover dough with about 6 to 8

medium apples peeled and sliced.

Dutch apple cake

1 ¼ c. flour

½ tsp. salt

1 egg yolk (beaten)

½ c. softened butter

1Tbsp. sugar

1 tsp. baking powder

2 Tbsp. milk

8 medium apples peeled and

sliced

Combine topping ingredients and sprinkle over apples. Take

remaining ¼ cup of dough and break into pieces.

Bake at 375 degree until apples are soft.

May be served with whip cream or plain.

topping

¾ c. sugar

2 Tbsp. cinnamon

2 Tbsp. flour

2 Tbsp. butter (softened)

NOVEMBER trivia 1. When was the first Thanksgiving celebration?

A. 1492

B. 1567

C. 1621

D. 1777

2. What is a female turkey called?

A. Rooster

B. Cuckoo

C. Chick

D. Hen

3. How many different varieties of apples are there in

the world?

A. 650

B. 5,500

C. 7,000

4. Approximately what percentage of American homes

eats turkey on Thanksgiving?

A. 49%

B. 67%

C. 82%

D. 90%

Page 8

The Van Horn Compass

Hyundai Fundai Activity By: Sheng Xiong & Crissy Ziegler

Page 9

5. What type of apple is native to the Untied States?

A. Crabapple

B. Red Delicious

C. Honeycrisp

6. How many seed pockets does an apple have?

A. Two

B. Four

C. Five

7. How fast can wild turkeys run?

A. 5 mph

B. 15 mph

C. 25 mph

D. 45 mph

8. What is a male turkey called?

A. A larry

B. A clark

C. A harry

D. A tom

9. What is the name of the skin that hangs from a turkey’s neck?

A. Snark

B. Wattle

C. Garble

D. Swag

Page 10

The Van Horn Compass

Contest Winners

Page 11

Visit Us On Online

WWW.VAHORNHYUNDAI.COM

WWW.FACEBOOK.COM/SHEBOYGANHYUNDAI