2012 Matrix vs. 2012 Subaru Impreza 2.0i

Top Matrix Advantages Over Impreza 2.0i

� AdvAnced chAssIsToyota is famous for its engineering skills. Matrix is a good example, with mechanical and chassis features that put it ahead of Impreza.

� Lower emissions Matrix ranks as an ultra-low-emissions vehicle, meaning it produces extremely low levels of some forms of emissions compared with other vehicles in the same model year.

� Larger wheels Matrix rides on 16-inch wheels, larger than Impreza’s 15-inch wheels. In addition to creating a bigger contact patch, they look better, too.

� Front and rear stabilizer bars Matrix features stabilizer bars on both front and rear suspension assemblies. Impreza 2.0i doesn’t bother with a stabilizer bar in the rear.

� FeATure-rIch AudIOIt’s a connected world, and Matrix has an audio system with connections and operational features not found in Impreza.

� More inputs The Matrix audio system includes an AUX input for connecting MP3 devices. Impreza audio doesn’t offer this extra input for music players or smart phones.

� steering wheel controls Matrix’s steering-wheel-mounted audio controls help the driver keep hands on the wheel. Impreza audio doesn’t offer this flexibility.

Subaru seems to cater to two separate markets. In parts of the country that are snowbound in winter, a Subaru is more of a mainstream choice, in large part because all-wheel drive (AWD) is standard across the line. However, in other parts of the country, a Subaru is often more of a “personal statement” vehicle that a buyer chooses for an expressive purpose.

Toyota Matrix is uniquely positioned to challenge Subaru Impreza on both fronts. Matrix S has an available AWD system for extra traction in winter driving, and every Matrix exudes a flair and style that appeals to the individualist.

� cArgO cOnvenIencesSmall wagons are designed to be good at carrying cargo and other items of daily life. Matrix just happens to be better at it than Impreza.

� cargo-friendly flooring The hard surface of Matrix’s cargo area may stand up to wear and tear better than the carpeted surface of Impreza.

� rear door bins Matrix has convenient rear-door bins to hold small items. Impreza rear-seat passengers don’t have that advantage.

� cargo-area cover Matrix has a cargo-area cover to keep its contents away from prying eyes. Impreza doesn’t come with a cover, so cargo is visible to passers-by.

� TOyOTA vALueMatrix shows typical Toyota value, so you can expect it to be economical to own and operate.

� Toyota care New retail buyers of Matrix get the Toyota Care complimentary scheduled maintenance program at no extra cost. Subaru doesn’t offer a similar program.

� smartchoice award winner for 2011 IntelliChoice awarded 2011 Matrix its SmartChoice award in two categories. Impreza didn’t win any SmartChoice awards.

Look inside for detailed info about this summary, important safety information and disclaimers.

2012 Matrix SOver Impreza 2.0i

nced chAssIsToyota is famous for its engineering skills. Matrix is a

2012 Subaru Impreza 2.0i

january 2012Updated 1/4/12

20I2 MATRIX vs. 20I2 SUBARU IMPREZA 2.0i

2

For 2012, Subaru redesigned the Impreza. In an unusual move, the company downsized the engine from 2.5-liters to 2.0-liters even as it kept the company’s signature horizontally opposed (“Boxer”) layout. In concert with the overall redesign, there’s now an expanded range of grades (up from two to five) to appeal to more shoppers.

This Edge focuses on the mainstream hatchbacks that compete with Matrix; it doesn’t include Impreza sedan or the sport-specialty WRX grades.

Here are some of the major features of the Impreza hatchback range.

2.5i

Engine

2-liter 16-valve DOHC horizontally opposed 4-cylinder

Transmission

5-speed manual

Driveline

Full-time AWD

Standard features

Anti-lock braking system

Electronic brake-force distribution

Stability control and traction control

Brake assistance

Driver and front-passenger dual-stage airbags

Front seat-mounted side and pelvic airbags

Side curtain airbags

Driver’s knee airbag

Electric power steering

Power windows and sideview mirrors

AM/FM/CD audio system with 4 speakers

Air conditioning

6-way adjustable driver’s seat

60/40 split-folding rear seatback

Tilt and telescoping steering column

Folding sideview mirrors

15-inch wheels

Compare to

Matrix L FWDMatrix S AWD

Impreza at a glance

2.5i Premium

The 2.0i Premium differs from the 2.0i by adding:

Standard features

Cargo-area cover

Audio system with AUX input and six speakers

Steering-wheel-mounted audio controls

Cruise control

Wireless phone capability

16-inch alloy wheels

Compare to

Matrix L FWDMatrix S AWD

2.5i Limited

The 2.0i Limited differs from the 2.0i Premium by adding:

Transmission

Continuously variable

Standard features

Paddle shifters

Heated side-view mirrors

Leather-trimmed seating

Leather-wrapped steering wheel and shift knob

Heated front seats

Automatic climate control

Audio system with LCD display, HD Radio with iTunes tagging

USB and AUX audio inputs

Wireless audio streaming capability

Wireless phone capability

Automatic headlights

Heated wiper park

Front fog lights

17-inch wheels

Compare to

Matrix S AWD

For 2012, Subaru redesigned the Impreza. In an unusual move, the company downsized the engine from 2.5-liters to 2.0-liters even as it kept the company’s signature horizontally opposed (“Boxer”) layout. In concert with the overall redesign, there’s

This Edge focuses on the mainstream hatchbacks that compete with Matrix; it doesn’t include Impreza sedan or the sport-specialty

2012 Subaru Impreza 2.0i

3

20I2 MATRIX vs. 20I2 SUBARU IMPREZA 2.0i

2.5i Sport Premium

The 2.0i Sport Premium differs from the 2.0i Premium by adding:

Standard features

Heated front seats

Roof rails

Heated sideview mirrors

Rocker panel molding

Front fog lights

Heated wiper park

17-inch wheels

Compare to

Matrix S AWD

2.5i Sport Limited

The 2.0i Sport Limited differs from the 2.0i Sport Premium by adding:

Transmission

Continuously variable

Standard features

Leather-trimmed seating

Leather-wrapped steering wheel and shift knob

Automatic climate control

Automatic headlights

Compare to

Matrix S AWD

Impreza at a glanceImpreza at a

2012 Subaru Impreza 2.0i

20I2 MATRIX vs. 20I2 SUBARU IMPREZA 2.0i

4

� AdvAnced chAssIs

Lower emissions

The California Air Resources Board (CARB) rates Impreza a low-emissions vehicle, which sounds great. But Matrix is an ultra-low-emissions vehicle, meaning it produces much lower levels of some forms of emissions compared with other vehicles in the same model year.

Larger wheels

Matrix rides on 16-inch wheels, larger than Impreza’s 15-inch wheels. Matrix’s wheels are also wider, to hold bigger tires. Those larger tires put a larger contact patch on the road, contributing to a solid, planted feeling. And, they look better, too.

Matrix Impreza

CARB rating ULEV-II LEV-II

Matrix AdvantagesA Closer Look

Matrix Impreza 2.0i

Wheel diameter (in.) 16 15

Wheel width (in.) 6.5 6.0

Tire width (mm) 205 195Front and rear stabilizer bars

Matrix features stabilizer bars on both front and rear suspension assemblies to help keep the car composed while cornering. Impreza 2.0i doesn’t bother with a stabilizer bar in the rear, yet the more expensive grades have one.

Matrix Impreza 2.0i

Front stabilizer bar Standard Standard

Rear stabilizer bar StandardNot available

Rear stabilizer bar StandardNot available

� FeATure-rIch AudIO

More inputs

Just about everyone carries an MP3 player or smartphone these days, so it’s good to know the Matrix audio system includes an AUX input for connecting these devices. Impreza audio doesn’t offer this flexibility.

Steering wheel controls

Another audio convenience found on Matrix is steering-wheel-mounted controls for the audio system. These allow the driver to perform certain tasks without taking hands off the wheel. Again, Impreza audio doesn’t offer this flexibility.

Matrix Impreza 2.0i

AUX input StandardNot available

Matrix Impreza 2.0iSteering wheel-mounted audio controls

StandardNot available

Matrix Matrix

5

20I2 MATRIX vs. 20I2 SUBARU IMPREZA 2.0i

� cArgO cOnvenIences

rear door bins

Rear-seat passengers in Matrix have the convenience of door bins to hold the stuff that can accumulate on road trips. Impreza rear-seat passengers have to find some other place to put their things because there are no rear door bins.

Cargo-friendly flooring

For owners who haul cargo or pets, the hard surface of Matrix’s cargo area may stand up to wear and tear better than the carpeted surface of Impreza. Plus, it’s likely to be easier to clean than carpet after a minor spill or leak.

Matrix Impreza

Cargo-floor surface

Hard, non-absorbent

Carpeted, absorbent

� TOyOTA vALue

Matrix AdvantagesA Closer Look

Matrix Impreza

Rear door bins Standard Not available

Matrix

Cargo-area cover

Matrix makes it easy to keep whatever is in the cargo area away from prying eyes because the car comes standard with a cargo-area cover. Since Impreza doesn’t come with a cover, all your belongings are visible to passersby.

Matrix Impreza 2.0i

Cargo-area cover Standard Not available

Toyota Care

Matrix includes Toyota Care—Toyota’s complimentary scheduled-maintenance plan—for all new retail purchasers1. Subaru doesn’t have a complimentary scheduled-maintenance plan for Impreza buyers.

Matrix Impreza

Complimentary scheduled- maintenance plan

Standard Not available

SmartChoice award winner for 2011

When IntelliChoice announced its 2011 SmartChoice winners, Matrix won awards for ownership costs and retained value2. Impreza didn’t win any SmartChoice awards for 2011.

1 Covers normal factory-scheduled service. Plan is two years or 25,000 miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. 2 2011 IntelliChoice, www.IntelliChoice.com. Based on 2011 model year study.

©2012 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY PROHIBITED. Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products. The information contained herein was up-to-date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no

liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products.

Log onto www.Toyota-eShowroom.com, then click “Resources.”

Check out Toyota-eShowroom for access to this Edge Competitive Comparison series and more...

Select Edge Series. View and/or print this document— as well as any Edge or Hot Sheet from the University of Toyota.

For more information about Matrix, check out the Matrix sections in eSource and Pocket Source.

For hands-on feature comparisons, be sure to watch the Edge Live videos on eShowroom.

AD-11183-11

Feature

2009

2010

Vehicle Stability Control (VSC)†

Standard on XRS

Standard on All Trims

Steering-Wheel-Mounted Controls

Not AvailableAvailable 3-spoke leather-trimmed sport steering

wheel with audio controls (Standard on XRS)

Fog/driving Lamps

Optional on S AWD

Standard on S AWD

What’S neW For 2010

28

2 0 1 0 m A t r i x i t o y o t A e s o u r C e B o o K

10 matrix

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS Feature.

2010 matrixThe 2010 Matrix blends the functionality of an SUV and the style, image and performance of a sports car with the affordability of a subcompact sedan – all in one fun-to-drive vehicle.

And it doesn’t stop there. It also delivers impressive fuel economy ratings* as well as a high level of standard safety features. All models include Vehicle Stability Control† with integrated Traction Control, Anti-lock disc brakes with Brake Assist†, front side-impact airbags†, front and rear side curtain airbags†, front active headrests† and a Tire Pressure Monitoring System†.

Add in a compact exterior and surprisingly roomy interior, and you’ve got the 2010 Matrix – a crossover utility vehicle that may have the body of a five-door hatch, but comes with the soul of a two-door sports car.

1

2

3

4

5

Surprising versatility The Matrix interior offers spacious seating for five as well as unexpected cargo-

carrying capability. With up to 94 cu.-ft. of interior volume and generous rear leg

room, passengers have plenty of room to spread out and relax. Hauling cargo is no

problem either, with nearly 20 cu.-ft. of cargo space† behind the second row seats,

with an easy clean, non-slip cargo floor and tie-down hooks to keep items secure. To

triple the amount of cargo room, the second row seatbacks fold down to provide over

60 cu.-ft. of cargo space†. And the fold-flat front passenger seat on S and XRS trims

creates even more room for those extra-long, bulky items.

outstanding fuel efficiency Matrix covers a lot of ground with each gallon of gas, with an EPA estimated 26/32/28

MPG rating (city/hwy/combined) for manual transmission models and 25/31/28 MPG for

the automatic transmission model powered by a 1.8-liter engine*.

Typical Toyota value Owners can count on solid all-around value from their Matrix. Its low cost to own and

operate earned the IntelliChoice “SmartChoice for Ownership Costs” award in its class1.

And all the while, owners can be assured they made good choice, as Matrix was named

as “Best Resale Value” in its class2.Intriguing list of equipment choices

Matrix offers a lengthy list of choices, beginning with three trims: Matrix, S and XRS.

The 1.8-liter 4-cylinder engine on Matrix trims provides 132 horsepower, while the

2.4-liter 4-cylinder engine on S and XRS trims delivers 158 horsepower. And the

choices continue. All-Wheel Drive comes with the S AWD. All-independent sport

suspension is part of XRS. Navigation systems are available on S and XRS and XM

Satellite Radio† with NavTraffic®† is available on all models. JBL® premium audio with

Bluetooth®† technology is available on S and XRS – the choices go on and on.

Comprehensive safety features Drivers and passengers will feel secure with the long list of standard safety features

found on Matrix. All models include Toyota’s Star Safety System™: Vehicle Stability

Control†, Traction Control with OFF switch, Anti-lock Brake System, Electronic Brake-

force Distribution and Brake Assist†. Also standard are driver and front passenger

dual-stage advanced airbags† with front passenger Occupant Classification System†,

driver and front passenger seat-mounted side airbags†, front and rear side curtain

airbags†, front active headrests† and a Tire Pressure Monitoring System†.

*2010 EPA MPG Estimates. Actual mileage will vary.

12009 IntelliChoice® Inc., www.IntelliChoice.com; Wagons

22009 Kiplinger’s Personal Finance, www.kiplinger.com; Wagons

5 reaSonS to BuY a matrixS shown with available 17" alloy wheels

Welcome to matrix

Feature

2009

Vehicle Stability Control (VSC)†

Standard on XRS

Steering-Wheel-Mounted Controls

Not Available

Fog/driving Lamps

Optional on S AWD

What’S neW For 2010

28

2 0 1 0 m A t r i x i t o y o tt o y o t

10 10 mmatrixatrix

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS

2010 matrixThe 2010 Matrix blends the functionality of an SUV and the style, image and performance of a sports car with the affordability of a subcompact sedan – all in one fun-to-drive vehicle.

And it doesn’t stop there. It also delivers impressive fuel economy ratings* as well as a high level of standard safety features. All models include Vehicle Stability Control† with integrated Traction Control, Anti-lock disc brakes with Brake Assist†, front side-impact airbags†, front and rear side curtain airbags†, front active headrests† and a Tire Pressure Monitoring System†.

Add in a compact exterior and surprisingly roomy interior, and you’ve got the 2010 Matrix – a crossover utility vehicle that may have the body of a five-door hatch, but comes with the soul of a two-door sports car. 4444

5555Drivers and passengers willfound on Matrix. All models incluControlforce Distribution and Brake Adual-stage advanced airbagdriver and front passenger seairbags

*2010 EPA MPG Estima12009 IntelliChoice22009 Kiplinger’s Person

T O Y O T A p O c k e T S O U R c e

T O Y O T A p O c k e T S O U R c e

MA 1

11 M

atr

ix

2011 Matrix

iN tHiS SECtiON

• 2011 Matrix

1

• MOdElS & COlOrS 3

• FEaturES

4

• OptiONS & paCkagES 10

• SpECiFiCatiONS 12

• COMpEtitivE

COMpariSON

14

5 Reasons To Buy a MaTRix

Surprising versatility

Outstanding fuel efficiency

Typical Toyota value

Intriguing list of equipment choices

Comprehensive safety features

12345

wHat’S NEw FOr 2011

• All Weather Package now Standard – now standard on all

models {CK}

• Cruise Control – now standard on all models {CL}

• Power Package – now standard on entry level Matrix {PO}

• Premium Package – Available for S models {PM}

• New exterior colors

-Spruce Mica {6V4}

• Discontinued

- XRS models {1935, 1936}

- Exterior colors Sundance Metallic {4T6}

and Blue Streak Metallic {8T7}

Look for this icon and red typeface to easily identify NEW

features or changes for 2011.

† Please see “Cautions” section in the back of this book for important information on this feature.

triMS at a glaNCE

Matrix

ROOmy AND EffICIENT

• 1.8-L DOHC 16V 4-cyl. engine with 5-speed manual

transmission or available 4-speed automatic transmission

• Remote keyless entry

• Manual air conditioning

• AM/FM/CD player with 4 speakers

• Heated power sideview mirrors

• Intermittent front and rear wipers

• 16-inch styled steel wheels with full wheel covers

• Power windows and door locks

• Cruise control

Matrix S

SPORTy lOOkS

• 2.4-L DOHC 16V 4-cyl. engine with 5-speed manual

transmission or available 5-speed automatic transmission

• AM/FM/CD player with 6 speakers

• Fog lamps

• Sport fabric-trimmed driver’s seat

• 115V auxiliary power point

• Front passenger fold-flat seat

• Available Premium Package {PM}

Matrix S awd

All-WEAThER SECuRITy

• All-Wheel Drive (AWD) system with active torque control

• Standard 4-speed automatic transmission

• Chrome exhaust tip

Toyota_Winter11_Matrix_PSB_TAB.indd 22

2/17/11 11:23 PM

363