How to Stand out from the crowd
You never get a second chance to make a first impression
How to Stand out from the crowdBuilding A Unique Selling
Proposition
Who here has ever been propositioned ?
WHAT IS A USP ?Lowest PriceLarge SelectionBeat Anyone's
PriceCompletely SatisfiedNot UndersoldMore For Your TradeThe USP's
job is to help customers see exactly what your business has to
offer that your competition does not.
WHY DO I NEED A UNIQUE SELLING PROPOSTION ?THEY ARE GOING TO
COME HERE, CALL HERE, CLICK HERE, BUY HERE ANYWAY, RIGHT ?Because
of the growth of digital marketing consumers can cast a wider net.
No matter what you are selling. No matter what your department.
They can cover more ground.
EVERY PERSONNEEDS TOUNDERSTAND ITKNOW ITSAY IT
BUILDING OUR USPTHE EXPERIENCEHOW WILL IT BE DIFFERENTHOW WILL
IT BE MEMORABLEWHAT ISORWHAT WILL BE
TELL MEARE YOUEXPEREINCED ?
BUILDING OUR USPWHAT IS THE PROBLEM THAT WE SOLVE FOR A CAR
BUYER?
WHAT IS THE UNIQUE WAY WE DO IT ?
WHAT IS THE STORY OF THAT ?
BUILDING OUR USPMILITARYHOSPITAL WORKERSGEICO WORKERSCOLLEGE
STUDENTSRETIREES
OTHERS ?WHAT MAKES OUR AUDIENCE SPECIAL
BUILDING OUR USPBUY A TOYOTABUY/SERVICE HEREBUY/SERVICE NOWFROM
MEEACH HAS DIFFERENT NEEDS AND WANTS
HOW DO WE TELL THEM TO
WHY BUY A TOYOTAMILITARYHOSPITAL WORKERSGEICO WORKERSCOLLEGE
STUDENTSRETIREES
OTHERS ?
WHY BUY/SERVICE HERE ?MILITARYHOSPITAL WORKERSGEICO
WORKERSCOLLEGE STUDENTSRETIREES
OTHERS ?
WHY BUY/SERVICE NOW ?MILITARYHOSPITAL WORKERSGEICO
WORKERSCOLLEGE STUDENTSRETIREES
OTHERS ?
WHY ME?MILITARYHOSPITAL WORKERSGEICO WORKERSCOLLEGE
STUDENTSRETIREES
OTHERS ?
EVERY PERSONNEEDS TOUNDERSTAND ITKNOW ITSAY IT
THANK YOU
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