mentor.com/embedded Linux is the registered trademark of Linus Torvalds in the U.S. and other countries.

John Lehmann

Embedded Automotive Solutions

Mentor Graphics

Member, Board of Directors

GENIVI Alliance

The Importance of IVI, GENIVI

and Open Source

GENIVI diagrams © GENIVI Alliance. Photographs © John Lehmann. Used by permission. All Rights Reserved.

In-Vehicle Infotainment

Note:

The black and white photographs of classic

American cars in this presentation are for decorative

purposes only and do not reflect or imply an

automaker’s participation in the GENIVI Alliance

IVI challenges for automakers

• Smartphones and tablets set the

standard, not cars

• Seamless connectivity expected

with every device

• Tiered offerings across multiple

models and model years

• Overcome driver distraction

restrictions

• Control and enhance the driver

and passenger experience

• Reinforce (never dilute) the brand

Connected IVI Services Today

• Inconsistent requirements

• OEMs are seeking new supply chain

that is more nimble and innovative

• Solutions unique to automotive

• Customers demand richer features

• Traditional supply model unable to

access a consumer eco-system

Cost up, revenue down

Revenues

Costs

Market

Revenue

Development

Costs

Market

Revenue

Shorter

Product

Life in the

Market

Rising costs

of

innovation

0

Development

Costs

Head unit cost in vehicles

2000 2003 2005 2008 2011 2012 2013 2014 2015

Radio

Entry Media

Entry Navigation

High Navigation

“Groundhog day” in head unit development

• Development of commodity

content

• OEM specifics re-implemented

• Product validation

• Problems solved with one

supplier re-occur with others.

• Limited time for innovation and

new customer features

7

What the

customer

sees

What could

be common

to all

Where automakers add value

Middleware and OS

Hardware

Applications

HMI

OEM 1

Middleware and OS

Hardware

Applications

HMI

OEM 2

Middleware and OS

Hardware

Applications

HMI

OEM 3…

Linux-based IVI systems now emerging

• A natural fit for multiple automakers

“sharing” a middleware specification

across the industry

• Linux has strong pedigree in consumer

electronics and enterprise networking

• Rather than adding consumer features to

a traditional “automotive OS”…

– Take advantage of a vibrant ecosystem

– Active communities of world-class developers

– Mountains of pre-existing open source code to

be adopted and/or modified for automotive use

9

The GENIVI Alliance

• A non-profit organization of over 165

of the top automotive OEMs and their

suppliers

• Driving adoption of open source in IVI

• Addressing automotive/cultural

concerns

• A collaboration environment for its

members to contribute and maintain

jointly a software infrastructure of

essential but non-differentiating

middleware

A few of the 165+ GENIVI members

OEMs

BMW Group*

General Motors

Honda

Hyundai

Jaguar Land Rover*

John Deere

Nissan

PSA Peugeot Citroen*

Renault

SAIC Motor

Volvo Cars

Other Board Members

Bosch*

Delphi*

Magneti Marelli*

Visteon*

Intel / Wind River*

ARM*

Mentor Graphics*

MontaVista*

XS Embedded*

* GENIVI Board Members

GENIVI targets non-differentiating elements of solution stack

• Differentiation

• Integration

• Commercial and Proprietary solutions

• Implementation Competition

Automaker and Tier1 Supplier Domain Apps

OSV Extensions

Libs

HMI - Human Machine Interface

• Non-differentiating features

• Consolidated Requirements

• Auto Specific Middleware

• Validation/Compliance

GENIVI Alliance Domain

Open Source Kernel

Open Source IVI Stack

12 12

Adopt, adapt, create model

Hardware

Applications

Human Machine

Interface (HMI)

GENIVI

Platform Adopt

80%

15%

5%

13

Adapt

Create

13

The GENIVI Compliance Program

• A specification for open source IVI

middleware

• Developed by GENIVI expert groups

• Refreshed and enhanced every 6 months

• Now more than 46 GENIVI compliant

platforms offered by GENIVI members

• Compliant products from full range of

membership: Tier Ones, OSVs, semis,

service providers...

• Members build compliant products

(based on the spec) for automakers to

develop next generation IVI head units

GENIVI members build and integrate compliant products, and add their differentiating features, tools, services

The GENIVI compliance specification

15

Audio Graphics Multimedia Speech

System Infrastructure

Connectivity External Access

CE-device Positioning

Package Management

Security Networking Personal

Information Management

Linux operating system, drivers and libraries

x86 or ARM-based Processor

Thank you

More information:

• www.genivi.org

• go.mentor.com/iviplatform