Honda launches all-new Honda City, an innovative

automobile that sets a new standard for sub-compact

sedans in Thailand

Bangkok, 23 January 2014: Honda Automobile (Thailand) Co., Ltd., the market

leader in passenger automobiles in Thailand, announced the official launch of the all-

new Honda City that was developed under the “Advanced Cool Stunner” concept.

The stunning design of the entire car from the front headlights to the rear taillights

has a premium expression with a spacious cabin. It is powered by the 1.5L i-VTEC

engine, compatible with E85 fuel, which works with a new continuously variable

transmission (CVT) developed under Honda’s Earth Dreams Technology that

provides instant response and the best fuel efficiency. With its smart technology and

superior safety, the all-new Honda City marks another level of success,

demonstrating its identity that is ideally “Be Your B-E-S-T”. The new Honda City

comes in six variants and seven colors at a starting price of 550,000 Baht. Sales are

expected to reach 60,000 units within one year.

According to Mr. Pitak Pruittisarikorn, Executive Vice President, Honda

Automobile (Thailand) Co., Ltd., “In 1996, the Honda City was first introduced into

the Thai market and since then, it has become widely popular with accumulated

sales to date of more than 480,000 units. The Honda City was a crucial part of

Honda’s success in 2013 as it achieved the highest annual sales record since its

debut in Thailand. The all-new Honda City is the fourth generation, and has been

further developed from the previous three generations to come equipped with a full

range of ideal features that exceed the diverse expectations of customers in the sub-

compact car segment. I believe that the all-new Honda City will set a new standard

beyond the sub-compact class.”

Luxury in design and cabin comfort beyond its class

The development of the all-new Honda City was based on the “Exciting H Design”

concept. “H” represents the Human Center that puts the focus on the driver and

passengers. The “Man Maximum, Machine Minimum” concept was the essence of

the development.

The all-new Honda City looks unique with sleek lines on both sides of the body. The

platinum front grill and front and rear lights are in tandem to offer a perfect match.

The sporty presence is enhanced by the shark fin antenna. The interior design is

more prominent with the roomiest rear cabin area in its class and a larger rear

storage area that meets the needs of all lifestyles.

More advanced with unparalleled driving technology

The all-new Honda City comes with a 1.5L SOHC i-VTEC engine that produces 117

horsepower at 6,000 rpm and torque of 146 Newton-meters at 4,700 rpm. The

engine is compatible with E85 fuel. The new continuously variable transmission

(CVT), based on Honda’s Earth Dreams Technology, is augmented with enhanced

gear ratios and a G-Design Shift. Together, they offer more efficient fuel

consumption and provide the best acceleration.

Ideal with comprehensive safety technologies

The all-new Honda City comes equipped with a full range of standard safety

solutions. These include an Anti-lock Brake System (ABS), Vehicle Stability Assist

(VSA), Hill Start Assist (HSA) and Emergency Stop Signal (ESS) in all variants. The

advanced safety technology in the premium-class vehicle includes airbags in six

locations, including Dual SRS, i-Side Airbags, and Side Curtain Airbags, plus a Multi-

angle Rearview Camera with three-level adjustment and many other features to

ensure customer confidence in all journeys.

Smart Control Technology

The all-new Honda City’s audio system has a 7-inch Advanced Touch Screen that

supports a smartphone interface, plus an Automatic Air-conditioning System with a

luxurious and user-friendly touch control panel. The triple gauges, illuminated by blue

light, provide a Multi-information Display. Other features include a One-Push Ignition

System, Honda Smart Key System, and a Multi-function Steering Wheel that offers

convenient fingertip control of a 7-speed Paddle Shift, Cruise Control, Audio Control

Switch, and Handsfree Telephone Switch.

The all-new Honda City is available in six variants including the S MT, priced at

550,000 Baht; the S AT, priced at 589,000 Baht; the V, priced at 649,000 Baht;

the V+, priced at 689,000 Baht; the SV, priced at 734,000 Baht; and the SV+

(which includes premium safety solutions such as i-Side Airbags and Side Curtain

Airbags), priced at 749,000 Baht. They come in seven colors including Modern

Steel Grey (Metallic), Carnelian Red (Pearl), Crystal Black (Pearl), Alabaster Silver

(Metallic), Taffeta White and two new colors including Brilliant Sporty Blue (Metallic)

and Golden Brown (Metallic). Metallic colors cost an additional 2,000 Baht and Pearl

colors cost an additional 8,000 Baht. The interior comes in two colors – beige for the

S, V and V+ variants and black for the SV and SV+ variants.

As part of its marketing communications activation, Honda launched a new

commercial under the concept of “Be Your B-E-S-T” that presents the outstanding

features of the new sedan and its target group. The commercial shows how the all-

new Honda city is developed to be of the best quality and also demonstrates the

personality of Honda City customers, who always develop themselves to achieve

their goals. The full music video of the new commercial can be viewed at

www.honda.co.th/city.

Customers interested in the all-new Honda City can visit all Honda dealers

nationwide or go to www.honda.co.th/city.

*Features vary according to variants.

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Media information, please contact:

Honda Automobile (Thailand) Co., Ltd.

Siriporn Srisuk Tel. (0) 2341-7888 ext 2031 Email: Siriporn.s@honda.co.th

Sasiwan Tongdeelert Tel. (0) 2341-7888 ext 2032 Email: Sasiwan.t@honda.co.th

Aziam Burson-Marsteller Co., Ltd.

Piyanuch Mungprasopporn Tel. (0) 2252 9871-7 Email: Piyanuch.m@abm.co.th

Satida Sritunyatorn Tel. (0) 2252 9871-7 Email: Satida.s@abm.co.th