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www.burnsENT.com (847) 866-9400 820 DAVIS STREET #222 EVANSTON, IL 60201

BURNSENTERTAINMENTTALENTMANAGEMENTOVERVIEW

GO

http://www.rework.com/


StableFounded in 1970, we remain on top of the market.

IndependentFiercely independent, allowing ourselves to answer only to our clients and ourselves.

Experienced Client business is ALWAYS led by hands-on, senior leadership. Utilizing an internal legal team, Burns

negotiateshundreds of contracts every year on behalf of our clients.

Networked Burns owns the most comprehensive database of celebrity information available for brand

executives in the world - The Burns Celebrity Vault.

WHOWEARE



OUREXPERTISE

TALENT PROCUREMENT & NEGOTIATIONS FOR

ADVERTISING ENDORSEMENTS

MUSIC LICENSING AND CLEARANCES

INFLUENCER MARKETING

PUBLIC RELATIONS SPOKESPERSON

Capabilities



Integrated Advertising Campaigns:

TV Advertising

Print Advertising

Voiceovers (ID or Non ID)

Webisodes/Vignettes

Out of Home, Advertorials

Music Licensing

Online/Digital Advertising

THEENDORSEMENTSCapabilities

Podcasts

Internal Videos

Social Media

Product Placement Internal Videos

Social Media

Product Placement

POS, POP, FSI



THEMUSIC

Music Research

Music Licensing

Private Performances

Negotiating Publishing and Master Rights

Capabilities

Corporate and Private Events

Music Video Product Placement

Tour Sponsorship/Sampling

Estate Clearances



PUBLICRELATIONS

Media Briefings

ANRs/VNRs/B-Roll Shoots

Event Appearances

Celebrity Wrangling

Industry Experts

Social Media

Capabilities

Integrated Celebrity Spokesperson Campaigns

National/Local In-Studio Broadcast Appearances

Satellite/Internet/Radio/Media Tours

Product Launches

Press Conferences



INFLUENCERMARKETING

Product Licensing & Merchandising

Direct to Celebrity/Expert Gifting

Gifting Lounge Participation

Backstage at Award Shows

Capabilities

Film Promotion

Music Video Product Placement

Award Show Sponsorship

Social Media



WHATWEPUTTOWORKFORYOUApproach



OURTOOLSTHE BURNS CELEBRITY VAULT™The most comprehensive celebrity database in the world

Over 42 years of proprietary information

20,000+ celebrities & songs

Confidential talent fee and lifestyle information

700+ searchable lifestyle demographics

QUANTITATIVE DATAWe use industry standards such as Nielsen Ratings, Film & Music Sales, Tour Ticket Sales, E-Poll Market Research®

BURNS IN-HOUSE LEGAL EXPERTISEOur teams are led by two in-house attorneys

LEVERAGEWe negotiate hundreds of contracts every year on behalf of our clients. As one of the biggest buyers of talent from Hollywood, we are able to negotiate the best deals. We have cultivated great relationships with talent managers over the years, and that translates to great information and negotiating power.

Approach



OURRELATIONSHIPS

Talent Agencies

UNTITLEDENTERTAINMENT

Collaboration



OUREXPERIENCEAutoFashion/Luxury Beauty

Experience

Beverage Health/Pharma Other



BURNSMETHOD



UNDERSTANDINGCLIENTNEEDSStrategy & Pre-PlanningWork with agency partners to develop and create all asks associated with the program through an integrated agency team (IAT) platform

Production/PR Days Exact asks to be determined, may include activities such as:

• Production days• Voice over recording sessions• Sales meeting appearances• In-store appearances• Media interviews (on-camera or via

radio/print/online channels)

Social MediaLeverage Talent’s social media standing on personal and Client channels

UsagesMay included, but not be limited to:

Television, online/digital, print, radio, in-store/POS/POP, FSI, OOH, mobile, etc.

Exclusivity In the brand/product category

TerritoryWhere will the campaign live (regional, national, international, etc.)

Termlength of campaign roll out (1 year, 2 years, etc.)



PROJECTPHASES

Pre-Planning Research & Recommend

PHASE 2 PHASE 3 Negotiations & Contract Execution & Management

PHASE 4

Agency meeting

Interface with integrated agencies

Creative brief

Burns Celebrity Vault™

Burns Knowledge Bank

Customized, strategic

recommendations

Quantitative Data

Lead day-to-day project

management until completion

Ensure all contractual

obligations are met

Lead & manage all

talent/sponsorship negotiations

In-house legal counsel

Draft and review all contracts

Explore and optimize value add

opportunities

Apply any and all learnings to each

new project

Provide key touchpoint reporting

PHASE 1



PIERCE BROSNAN Lipton Yellow Tea

(Eastern Europe and Russia)

Thaila Ayala TRESemme

(Brazil, Turkey, Argentina)

CRISTIANO RONALDOClear

(Global excluding US & Japan)

ORLANDO BLOOMMagnum

(Turkey)

JERICHO ROSALESVaseline

(Asia)

SOPHIE ELLIS BEXTORPersil

(Europe)

RODRIGO HILBERTAXE

(Turkey)

RACHEL WEISZLux

(Asia, Africa, South America, Middle East)

RECENTCAMPAIGNS



GLOBALEXECUTION



PIERCE BROSNAN Lipton Yellow Tea

(Eastern Europe and Russia)

Thaila Ayala TRESemme

(Brazil, Turkey, Argentina)

CRISTIANO RONALDOClear

(Global excluding US & Japan)

ORLANDO BLOOMMagnum

(Turkey)

JERICHO ROSALESVaseline

(Asia)

SOPHIE ELLIS BEXTORPersil

(Europe)

RODRIGO HILBERTAXE

(Turkey)

RACHEL WEISZLux

(Asia, Africa, South America, Middle East)

GLOBALCAMPAIGNS



THANKYOU!

Laura BenaroschVP of Client and Agency [email protected]{c} 773.562.5290 {o} 224.420.7554


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