TATA  MOTORS  TO  COMMENCE  SALES  OF  TATA  SUPER  ACE  MINI  PICKUP  

In  response  to  the  plan  to  launch  Tata  Motors  commercial  vehicles  on  February  2014,  Tata  Motors  commenced  the  sales  of  Tata  Super  Ace  as  a  pre-­‐launch  strategy  

   

Jakarta,  26  November  2013  –  After  successfully  gaining  enthusiasm  at  the  20th  IIMS  in  2012  and  the  21st  IIMS   in   2013,   PT   Tata   Motors   Distribusi   Indonesia   (TMDI),   the   subsidiary   of   Tata   Motors   Ltd   began  distributing  the  Tata  Super  Ace  mini  pickup.    

Tata   Super   Ace,   which   has   been   successful   in   India,   Bangladesh,   Nepal,   Africa   and   South   Africa,   will  compete   in  the  Mini  Pickup  segment   in   Indonesia.  The  Pickup  segment  as  a  whole  (Mini  Pickup,  Small  Pickup,  Single  Cabin  and  Double  Cabin)  in  Indonesia  in  2012  recorded  a  national  sales  of  188.300  units  

“The   Pickup   segment   has   shown   stable   annual   growths.   In   the   last   10   years,   the   Pickup  market   has  grown   by   20-­‐40%.  We   hope   that   our   Tata   Super   Ace   can   compete   and   become   the   best   choice   for  consumers   and   for   TMDI   to   gain   a   share   of   the  market,”   said   Biswadev   Sengupta,   President   Director  TMDI.  

Tata  Super  Ace  is  equipped  with  1400  cc  diesel  engine,  and  5-­‐speed  manual  transmission,  70  PS  power  at  4000  rpm,  torque  of  135  Nm  at  2500  rpm,  and  with  a  top  speed  of  125  km/hour  and  features  Euro  Emission  Level  EII  and  EIII.  Its  rotational  radius  is  only  5.1  meter.  

The   diesel   engine,  which  works   on   low   rpm  ensures   efficient   fuel   consumption,  minimal   components  friction,  and  longer-­‐lasting  components  so  that  maintenance  cost  is  lower  than  that  of  a  fuel  engine.    

Tata  Super  Ace  is  the  only  diesel  pickup  in  its  category.  It’s  slim  and  streamline  cabin  design  ensures  easy  maneuver   around   traffic.   Super  Ace   is   also   the  only  pickup   that   is   equipped  with  Power   Steering   and  Blower  in  ever  variant  and  offers  a  variant  equipped  with  Air  Conditioner  and  Power  Window.  

Super   Ace   seats   are   adjustable   and   equipped   with   adjustable   and   foldable   headrests   and   wide   door  opening   (950  mm)   that   ensures   easy   access   for   passengers.  Moreover,   the   space   between   the   cabin  floor  and  the  ground  is  low  (505  mm),  which  makes  getting  in  and  out  of  Super  Ace  easier  for  passengers  and  the  driver.  

 

 

 

         

 

Its  trunk  is  the  longest  (2630  mm)  and  widest  (3.8  m2)  in  its  category  with  the  thickest  plate  material  for  the   trunk   and   cabin.   Its   deck   is   low   (597  mm),  making   cargo   loading   and   unloading   easier.   It   is   even  more   accesible   with   the   3-­‐way   dropside   feature,   which   makes   cargo   loading   and   unloading   more  convenient.    

In   terms   of   comfort   and   safety,   it   builds   with   a   semi   monocoque   structure   equipped   with   multiple  crumple  zones,  the  inner  side  of  the  door  plate  is  reinforced  with  side  impact  beams  to  add  protection  in  the   event   of   a   side   collision.  Meanwhile,   the   cabin   is  made   of   steel   plate,  which   is   strong   enough   to  endure  a  hard  impact.    

A  big  rearview  mirror  allows  3-­‐lane  view  to  ensure  better  driving  control.  In  addition,  the  windscreen  is  laminated   to   prevent   glass   fragments   from   scattering   upon   impact.   Lastly,   a   standard   Super   Ace   is  equipped  with  14-­‐inch  wheels  to  ensure  a  stronger  grip  and  stability  during  high  speeds.    

“Super  Ace  features  a  modern  global  design,  premium  performance,  optimal  capacity,  high  endurance  and   durability   for   the   benefit   of   growing   businesses.   We   guarantee   easy   access   to   spare   parts   and  affordable  spare  parts,”  said  Biswadev  Sengupta.    

Biswadev  added  that  the  Tata  Super  Ace  will  be  supported  by  Tata  Genuine  Parts,  under  the  same  price  in   all   Tata  Motors   dealership   all   across   Indonesia.   Tata   Genuine   Parts,   with   its   global   quality,   is   30%  more  affordable  than  its  closest  competitor.  This  would  definitely  lead  to  optimal  cost  savings  for  Tata  Super  Ace  owners.  

“The  benefit  of  all  Tata  Motors  products,  including  the  Tata  Super  Ace  is  a  low  maintenance  cost  and  low  cost  of  ownership,”  Biswadev.  

Tata  Super  Ace  begins  in  TMDI  3S  dealership:  Jawa  Indi  Motor  (Central  Jakarta),  Gema  Prima  Indonesia  (East  Jakarta),  Tata  Mandiri  Sentosa  (Solo),  Hanata  Auto  (Surabaya),  Surya  Tata  Mobilindo  (Cikarang).  

 

 

 

 

 

 

 

         

 

 

Tata  Super  Ace  Price  List:  

City   Super  Ace  DLS(Power  Steering)  

Super  Ace  DLE(Power  Steering,  A/C,  Power  Windows)  

Jakarta   Rp  95.000.000   Rp  125.000.000  

Surabaya   Rp  102.084.000   Rp  132.176.000  

Solo   Rp  102.695.000   Rp  133.270.000  

 

Fast  Moving  Tata  Super  Ace  Spare  Part  Price  List  (Rp):  

OIL  FILTER   FUEL  FILTER     AIR  FILTER     CLUTCH  KIT  BRAKE  PADS  [FRONT]  

BRAKE  SHOES  [REAR]  

35.000 53.000 79.000 820.000 350.000 400.000

 

About  Tata  Motors

Tata  Motors   is   the   biggest   Indian   car  manufacturer  with   consolidated   revenue   of   USD   34.7   billion   in  2012-­‐13,   and   is   ranked   the   fourth   biggest   truck   and   bus   manufacturer   in   the   world.   Through   its  subsidiaries  and  affiliates,  Tata  Motors  is  operating  in  the  United  Kingdom,  South  Korea,  Thailand,  Spain,  South  Africa,   and   Indonesia.   Tata  Motors  owns  British  premium  automaker   Jaguar   Land  Rover,   and   is  also  involved  in  a  joint  venture  with  Fiat  in  India.

With  more  than  8  million  Tata  Motors  vehicles  running  on  the  roads  of  India,  Tata  Motors  Limited  has  become   a   market   leader   in   each   segment   of   the   commercial   vehicle   industry,   and   is   one   of   the  frontrunners  in  the  passenger  vehicle  industry  covering  the  compact,  mid-­‐sized  cars,  and  multifunction  segments.   Cars,   buses   and   trucks   manufactured   by   Tata   Motors   have   been   distributed   in   various  countries  in  Europe,  Africa,  the  Middle  East,  South  Asia,  Southeast  Asia,  South  America,  and  the  Russian  Federation.