Tata meeting

Alissa Presentation

to TATA Motors

Alissa Group Overview

KSA vehicles market

Success vision

Agenda

1940 : Started commercial business in Eastern province of Saudi Arabia

1950 : Started selling GM vehicles.1960 : Expanded Car business in Riyadh.1960 : Launched ‘Al-Yusr' in financing business.1968 : Awarded the sole agency of LUCAS/DELPHI group of

companies1974 : Awarded dealership for Chevrolet vehicles and AC

Delco parts. 1985 : Awarded Isuzu motors franchise1990: Awarded the dealership of GMC. 1990: Launched ‘Best' rent a car business.1994-97: Won the prestigious Cadillac Master Dealer Contest four

years in a row

Alissa History

1997: Outstanding Sales performance Award from ISUZU

1998: Launched General Automotive Company (AUTOSTAR) as a multi-brand car retailer

1999: Outstanding Sales performance Award from ISUZU

2001: Outstanding Trucks Sales Performance Award from ISUZU

2005: Excellent performance award from ISUZU

2006: Excellent Performance Award for D-Max outstanding sales performance from ISUZU

2006: launched Japanese accessories franchise Yellow Hat. 2007: Achieved GM "Chairman's Challenge" award for the fifth

time.2010: President’s Challenge Award

Alissa History

Alissa Group Holding Co.

National Automotive

Company (NAT)

Franchised

General Motors

Isuzu Motors

Yellow Hat

Non-Franchised

Autostar

Automotive Support

Al-Yusr (Retail

Financing)

BTC (Rental & Leasing)

Real Estate Investment

Private Equity

Public Listed

Business Segments

Total workforce of 3,000, assets under management of over $1 Billion with 70% invested in Core

Automotive Sector

Esteemed ALISSA name Over 60 years of experience partnering with

international brand names Strong track record of pioneering new businesses Professional business planning and strategy

implementation Empowered corporate structure Investment in Human Resource development and

training State-of-art MIS system

Our Strengths

2005 2006 2007 2008 2009 20101000

1500

2000

2500

3000

3500

4000

2,3712,698

3,129 3,031 2,899

3,595

SR M

illio

n / (

$ M

illio

ns)

($632)

($719)

($834) ($808)($773)

($959)

Automotive Revenue

Abdullatif Alissa Automotive Co. Ltd.(AACO)

Established in 1950 Franchisee for GM since 1974 3rd largest franchisee for GM in the Middle East Five Year GM Chairman’s Challenge winner No. of branches increased from 6 in 2006 to 15 in 2010 with

3S & 2S facilities Bays increased from 103 in 2004 to 204 in 2010 Additional

bays in progress for recently approved sites Total staff as of 2010- 650.

Background

2005 2006 2007 2008 2009 2010100001200014000160001800020000

10,182

14,04315,396

13,848

10,41412,045

Vehicle Sales (Units)

Alissa Auto Co. Ltd.

General Automotive Co.

Established in 1990 and engaged in: Sale of multi-brand new and used vehicles Provider of After-sale services Wholesale of spare parts (OEM & Non-OEM) Auto accessories

The only “Non-Franchised” company in KSA, providing multi-brand 3S facilities across the Kingdom.

Number of vehicle Sales outlets increasing from 13 in 2010 to 30 by 2015

Number of Parts outlets (Wholesale & Retail) increasing from 33 in 2010 to 43 in 2015

Autostar

2010 2011 FC 2012 FC 2013 FC 2014 FC 2015 FC500010000150002000025000

8,342 9,52012,89

5

15,770

18,020

20,310

Vehicle Sales (Units)

Sales

Showrooms Service No. of Bays Parts

Jeddah 2 Jeddah 1 Jeddah 52 Central 10

Makkah 1 Makkah 1 Makkah 3

Eastern 13

Riyadh 4 Riyadh 2 Riyadh 125

Western 11

Buraidah 1

Buraidah 1

Buraidah 26

Dammam 2

Dammam 1

Dammam 50

Al-Hasa 1 Al-Hasa 1 Al-Hasa 3

Al Khobar 1 AlKhobar 1

Abha 1

Total 13 Total 8 Total 259 Total 34

Dedicated stockyards and warehousing available in each region

Autostar Outlets

Geographic Coverage

Al-Yusr Installment Co.

2007 2008 2009 2010 2011 FC 2012 FC0

10000

20000

30000

12,90016,013 16,491

21,31225,800

30,997No. of vehicles financed

Al-Yusr Established in 1960 Financing New/Used Vehicles with portfolio exceeding

$800m. 12 main branches and 55 sales outlets, covering all major

cities and towns

Best Trading Company

Best Trading Company

Best Trading Company Established in 1990, rental and leasing operations. Second largest with over 70% of the fleet in corporate

sector Fleet of over 13,600 vehicles increasing to 16,500 by 2012 Annually replacing over 4,500 vehicles increasing to 6,000

by year 2012 mostly from within the group companies 6 regional offices and 21 outlets in 2010 increasing to 32

outlets by 2013

Fleet Size / Purchases

BTC is a very large purchaser for Group companies

GM, 39%

Toyota, 15%

Nissan, 11%

Isuzu,

20%

Hyundai9%

Others, 6%

Model Split

Fleet projection & Model Split

Alissa Universal Motors

Company Overview

Vision

To be recognized as the leading commercial vehicles supplier backed up with outstanding after-sales services.


Mission

To be the preferred provider for the best quality commercial transportation solutions

Our employees, customers, suppliers, shareholders are partners in our success.


Integrity• We deal with stakeholders in full transparency and clarity• We are committed to upholding our Code of Ethics in every

transaction.

Teamwork• Together we face and overcome challenges.• We value the contribution of everyone and recognize the efforts and

commitments of the entire team.• We communicate openly with respect and integrity.

Discipline• We fully commit to our strategy, objectives, rules and procedures

• we are aware of our duty to protect and enhance shareholder value.

Our values and principlesAlissa Universal Motors

Customer Focus• We are passionate about customers.

Excellence• we value excellence in everything we do.• We are committed to ensuring that every aspect of our business

functions at the highest level of quality.

Respect• We embrace a spirit of caring and respect for our customers,

employees, community and the environment.

Our values and principlesAlissa Universal Motors

Franchisee of Isuzu since 1985 Second largest dealer for ISUZU in the World Market Share of 62% in the central region and 25% of Saudi

Isuzu Market

2007 2008 2009 2010 2011 FC 2012 FC50006000700080009000

100008,753 8,756

6,910 7,1888,000

9,700Vehicle Sales


Alissa Universal Motors Company Facilities

Khorais Showroom

Alissa Universal Motors Company facilities cont….

NRR showroom “Head office”

New HQ Launch in January 2012

Alissa Universal Motors New HQ

Alissa Universal Motors New HQ


Exit 18 workshop “Trucks service”

New Industrial City Office

IC2 Office


Malaz workshop “Dedicated for Pickup service.

Parts main depot.

Storage yard.

Leasing campaigns. Branding activities. Promotional activities. Isuzu at your place project. Integrating online with offline marketing activities. Expanding our e-marketing activities (launch new interactive

website, banner advertising - Google Adwords camp.) AUMSC training waves for different levels. Corporate Social Responsibility programs. Increasing SOV and SON. Focusing on CRM implementation.

Marketing Innovative Activities Outlines

Sample of AUM important fleet customers

Coca Cola Bottling Company Fleet size 725 vehicles

Shibh Al Jazira Company (SAJCO) Fleet size 470 vehicles

Ahmed Soliman Al Fahhad & Sons Ltd.co. Fleet size 1200 vehicles


Al Manhal Water (Nestle Water) Fleet size 288 vehicles

Best Rent a Car Fleet size 9621 vehicles

Shary Rent-A-Car Fleet size 17,000 vehicles


AJIL Financial Services Company Fleet size 2314 vehicles

Al Majal Al Arabi Group Fleet size 680 vehicles


NADEC Fleet size 830 vehicles

Almunajem Fleet size 1500 vehicles


KSA Vehicles Market

Categories' Segments MS

21%

7%

5%

23%

44%

Pickup Trucks Van/Bus SUV P-cars

Source: Business Monitor International

Automotive business outlook in KSA

2008 2009 2010e 2011f 2012f 2013f 2014f 2015f 0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

Commercial Vehicle sales 181,456

Total sales 857,242

Axis

Title

38%

48%

Source: Business Monitor International

Alissa believes that TATA has great chance for obtaining MS & brand awareness.

Alissa is confident that the alliance between Alissa group and TATA Motors will achieve outstanding results in vehicle business.

Projection

Thank you