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Automotive Social Media
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3 Tangible, Measurable, and Powerful Strategies to Sell Cars Through Social Media
Subi Gosh
Page 69
TRUE Automotive Social Media
3 Tangible, Measurable and Powerful Strategies to Sell Cars on Social
What We Know
Public Relations Branding Customer
Relationships
But we’re not going to talk a bout any of that today
EVENTS AND SALES PROMOTIONSSome dealers are doing it, but few are doing it right…
Sales Events
Must be Timely, Important Events
Utilize Page Posts and Events
Targeted Ads – Local, Relevant, Big but not Too Big
Use a Staggered Strategy – Don’t get Annoying
Targeting is EverythingHaving the right message is fine, but only if it’s seen by the right people.
Step-by-Step
1. Pick the right events to promote heavily
2. Set a posting plan based upon time to event
3. Plan posts, FB event promotion, a landing page, and dark posts
4. Set a budget and target
GETTING INVOLVED INDIVIDUALLYSocial media is a human game. Dealers should utilize their people.
Building a Network
Social media is a valid, long-term communication tool for customer sales and retention
Utilize your team to build their network
They don’t have to be tech-savvy
People are SocialYour team is already equipped to make a surprising difference to their bottom line… and your dealership’s as well.
Step-by-Step
1. Selling cars through social requires buy-in
2. Share with everyone employees know
3. Promote the concept of making friends of customers (Joe Verde)
4. Give the team the tools they need
DARK POSTSIf you want to get the real juice, you need to be utilizing….
Using Dark Posts
Hyper-targeted Designed to get
buyers when and where they are easiest to reach
Drive shoppers to inventory, landing pages, and specials
Trackable. Think “television” with a call to action.
Who’s Paying $2/Click?We have nothing against search PPC or other types of advertising to drive traffic to your site, but if you’re not using dark posts, you’re missing out.
Step-by-Step
Step-by-Step Guide to Achieving Shocking Results through Automotive Social
Media
http://bit.ly/dais20g