+ Recriuting SideCar

Drivers in Houston,

Texas

+ Jacob Z. Bacaner

+ What Recruitment Strategy is Working?

+ Some Ride-Sharing companies have recently become successful in turning riders into entrepreneurs via referral credit programs (Uber- refer a friend to download app, you both get $20 in credits).

+ Some smart peeps have been stacking these credits, promoting the ride-sharing app via their social media networks.

+ An innovation within an innovation. Empowering the rider to become an entrepreneur; adding value to both parties.

+ Re-branding the SideCar Driver

+ Solving supply shortages of drivers is a vital issue to the growth of Side-Car.

+ This gives SideCar a unique opportunity to innovate, by creating empowering, digital recruitment-campaigns. Transforming the image of a SideCar driver into an entrepreneur.

+ Market digital content showcasing the freedom of working as a driver for SideCar. Working on their own terms for a technology company, not a taxi company.

+ Recruiting College Students as SideCar Drivers

+ Why not recruit tech-savvy, college students, who are looking for a way to make extra cash during school?

+ Many college students already have cars. Not too mention need money.

+ Today’s college students require less training in learning to use the app.

+ There is an appealing, entrepreneurial-buzz playing out at universities world-wide.

+ As a student, why wait tables when I can work from my car (like Jason Statham!).

+ Houston and Rice University

+ The bustling city of Houston is home to Rice University. An academic and athletic powerhouse, “Rice” is located blocks away from Downtown Houston’s swanky Art District.

+ Start creating digital content, marketed via Rice’s Facebook University Groups to attract tech-minded students calling them to harness their entrepreneurial power and try driving for SideCar.

+ Campaign Channel Strategy

+ Advertise via Facebook and YouTube ads, targeting Rice college students.

+ The entrepreneurial/tech-buzz on college campuses is real. College students are online everyday, seeking opportunities to “get their feet wet” as an entrepreneur within the tech world.

+ College students are always looking to make extra cash on the side and working for restaurants get old fast. Trust me.

+ See You Soon Houston ;)