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Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
30th July, 2015
Mercedes-Benz redefines individualization by
introducing the exclusive ‘designo’ platform in India;
launches three highly luxurious cars: S 500 Coupé,
AMG S 63 Coupé and AMG G 63 ‘Crazy Colour’ Edition
Mercedes-Benz launched the exclusive ‘designo’ platform; customer can
choose exclusive paints, high quality interior appointments, trims and
features
In a one of its kind model initiative in India, Mercedes-Benz launches three
highly luxurious cars in a day
India debut of the much awaited ‘MAGIC BODY CONTROL in the AMG S 63
Coupé
World first: the curve tilting function, part of the ‘MAGIC BODY CONTROL’
suspension system, enhances driving enjoyment and comfort
S 500 Coupé and AMG S 63 Coupé features optionally available unique
headlamps with a total of 94 Swarovski crystals
The AMG S 63 Coupé is another exciting addition to the powerful AMG
portfolio in India; the eighth AMG car now available in India
AMG G 63 available in limited ‘Crazy Colours’ solar beam, sunset beam and
alien green for enhanced personalization
Mercedes-Benz launches the ‘designo’ app for specially trained sales
personnel which allows customers hundreds of different combination for
customization and allows instant price quotes
The fully customized S-Class Coupé is priced at Rs. 2 crores, the top end
AMG S 63 Coupé at Rs. 2.60 crores and the AMG G 63 ‘Crazy Colour’
Edition at Rs. 2.17 crores (All prices are ex-showroom Delhi)
Press Information
January, 2012
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
New Delhi: In a one of its kind aggressive model initiative that underpins the brand
philosophy of ‘Best or Nothing', Mercedes-Benz today launched the exclusive ‘designo’
platform along with three products that sets new benchmark in modern luxury, design
aesthetics, technology and bespoke craftsmanship. The finest example representing
Mercedes-Benz’s philosophy of sensuous clarity - the S 500 Coupé; the breathtaking
and irresistible - AMG S 63 Coupé and the timeless work of handcraftsmanship, the
AMG G 63 ‘Crazy Colour’ Edition, were launched for the Indian market by Eberhard
Kern, Managing Director & CEO, Mercedes-Benz India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “We
are launching in India the ‘designo’ platform which epitomizes individualization and will
offer our discerning customers innumerable customization options to choose from,
ranging from exclusive paint finishes, high quality interior appointments and trims. We
have seen an increasing demand for exclusivity and customization from our customers
and the launch of the ‘designo’ range will further reinforce Mercedes-Benz’s customer
focused approach, transforming customer delight to the next level. With the ‘designo’
platform, we are enabling the customers to add special value to their cars and create a
new trend of customization in the luxury car industry. We have seen the Indian luxury
car customers are increasingly seeking higher levels of customization and Mercedes-
Benz with its latest product portfolio and the new ‘designo’ platform will have a clear
edge in catering to these diverse customer requirements.”
Pursuing its intense product drive in accordance with the ‘15 in 15’ strategy, Mercedes-
Benz has now introduced as many as nine new products in the Indian market this year.
This strong product drive reaffirms Mercedes-Benz’s determined consumer focus and
eagerness to provide the Indian customers with the best of products from its global
portfolio. By introducing segment benchmark products from its global portfolio,
Mercedes-Benz continues to provide patrons with ‘Top of Pyramid’ model line-up, which
creates unparalleled modern luxury experience.
“It is never before that Mercedes-Benz has launched three exclusive luxury cars in a
day. These three supremely exclusive cars live up to our claim of ‘Best or Nothing’ in
the most detailed and compelling fashion. The S 500 Coupé, the AMG S 63 Coupé and
the AMG G 63 ‘Crazy Colour’ Edition, presents the most exciting model range ever and
truly epitomizes modern luxury, modern aesthetics, advanced technology, exclusive
appointments and supreme sportiness. With the launch of these cars we once again
strongly reiterate our unmatched prowess in product offering in the top end league of
the luxury car segment in India.”
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
Stylistically self-assured presence, exclusive appointments and refined sportiness – the
new S-Class Coupé from Mercedes-Benz redefines modern luxury offering for the
Indian customers. While the new AMG S 63 Coupé is the latest dream car to augment
the Mercedes-AMG model range, its exciting lines underpins this two-door model's
design. Its dominance and sensual purity combine to lend the vehicle an irresistible
presence and effortlessly superior sportiness. Also equally impressive is the
combination of high driving dynamics, ambitious lightweight construction and
groundbreaking efficiency. The AMG G 63’s ‘Crazy Colour’ Edition takes custom-
tailoring to the next level and adds to the iconic SUV’s timeless appeal even further.
designo App - Mercedes-Benz also launched a unique ‘designo’ app for the iPad.
Created for the specially trained sales personnel, this app will enable hundreds of
different combination for customization. The ‘designo’ app will also significantly enhance
the look of the car through various customization options. The customer can also
receive instant price quotes for the model he has customized.
designo Platform:
Mercedes-Benz ‘designo’ offers a host of individualization options to choose from;
exclusive paint finishes, high quality interior appointments and trims. designo
appointments enhances the unmatched dimensions that patron can create for their
Mercedes-Benz. Whether it is exclusive paint finishes, hand-sewn leather upholstery,
trims made from fine wood or lustrous natural stone, the choice of materials and
unparalleled craftsmanship from designo brings in a unique sensuous experience,
sought after by Mercedes-Benz customers. designo customization ensures particular
design specifications are carefully implemented using traditional craftsmanship and the
customers owns a car that is produced according to their ideas and needs.
designo Leather: An important component of designo platform is the interior upholstery
of the cars. The designo leather upholstery comes in single or two-tone combination
with black designo leather, varying on the Mercedes-Benz model.
designo trim elements: designo trim elements, whether made in wood, piano lacquer,
carbon fibre or stone; are created out of the finest materials. designo wood trim
elements are selected, sorted, stained, lacquered with several clear coats and finally
polished, all by hand. Raw materials are thus transformed into designo creation with
exquisite display of handcraftsmanship. Similarly, designo stone trim is fashioned from
granite following a patented procedure which includes a careful selection, cutting into
water thin sheets and finished. A Piano lacquer trim for instance is created with similar
meticulous care that goes into creating a grand piano by coating the trim elements by
up to ten layers of lacquer.
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
designo paint finishes: designo paint finishes provides an extra degree of exclusivity
with a range of fascinating colours. Combining metallic paint with a satin finish, designo
paints are visually captivating.
designo extras: The designo range also includes a wide selection of exclusive
additional features, ranging from carbon fibre exterior packages to seat massagers.
Customers can further enhance the exclusivity of their vehicles by adding these
features.
###
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. The production facility is among the fastest green-field operations ever to be created and is rated among the topmost CKD plants of Mercedes-Benz, globally. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has an installed production capacity of 20,000 units annually, largest for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class sedans and the GLA, GL-Class and the M-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLA, CLS, SLK, E-Class Cabriolet, S-Class Coupé, the S 600 Guard and a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader AMG G 63 as well as a wide range of other AMG performance cars like the AMG CLA 45, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63 and the AMG GLA 45.
Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the ‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST' which is the new driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach.
The company has launched nine products, including some of the most awaited cars like the CLA, the new C 220 CDI, the new B-Class, the new E-Class Cabriolet, the new CLS 250 CDI, the new S600 Guard, the S-Class Coupé, the AMG S 63 AMG and the AMG G 63 ‘Crazy Colour’ Edition. Mercedes-Benz India also inaugurated new dealerships in
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
Jamshedpur, and Ghaziabad along with a new city showroom in Bangalore and a service outlet in Trivandrum. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India, currently. Presently Mercedes-Benz India has 73 outlets across 39 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India.
Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the Jan - June 2015 period. This sales growth also marks the brand’s highest ever Q2 volumes at 3093 units, up by 43%. Mercedes-Benz for the second consecutive year has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India. In the Economic Times’ Brand Equity ‘Most Exciting Brands’ survey 2015, Mercedes-Benz emerged on top of the ‘Automotive four wheeler’ category and remained the topmost auto brand in the survey that comprised 100 brands in India across categories.
For more details, please visit www.mercedes-benz.co.in
Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | [email protected] |+91 98508 36477
Reuben George | [email protected] | +91 9823969057
Perfect Relations:
Dhirendra Negi | [email protected] | +91 98186 28096
Shruti Arora | [email protected] | +91 98711 48260
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
Product Information:
‘2015 World Luxury Car’ - S-Class Coupé:
Exterior design:
Mercedes-Benz’s new S-Class Coupé combines the proportions of a large, sporty
coupé with modern luxury and pioneering technology. Optionally available are the
expressive LED high performance headlamps, featuring 94 Swarovski crystals, which
produce a uniquely striking appearance. 34 angular crystals form the flare-shaped
daytime running lamps, with 60 round-shaped crystals making up the turn indicator
lamps.
The S 500 Coupé is available with a 4663 cc V8 engine and has a rated output of 335
kW (455 hp) and its torque level peaks at 700 Nm. The sporty and dynamic motoring
experience is significantly enhanced by the emotional sound produced by the exhaust
system.
The S 500 Coupé is characterized by typical rear-wheel-drive proportions, emphasized
by the hallmark Mercedes dropping line. With a wheelbase of 2945 mm, the Coupé is
5027 mm long, with a width of 1899 mm and a height of 1411 mm.
Interior:
The interior of the new S 500 Coupé is an expression of the Mercedes-Benz design
idiom- sensuous clarity. The alluring combination of sculptured, sensuous interior
features (and components) with the clear geometry of the basic architecture is the
expression of an avant-garde design philosophy. A perceived value, hand-crafted look
and outstanding tactile quality appeal to all the senses of the occupants so that the
interior represents the ultimate in ‘modern luxury’.
The S 500 Coupé's dashboard fascinates with its architecture, giving rise to a vehicle of
unique character in the upper coupé segment. The large, two-part wide-screen format
TFT display is placed in a prominent ‘hovering’ position. Under the display, the sportily
elevated centre console extends to the vehicle rear. All lids and armrests are lavishly
covered in leather.
Both the front and the rear seats have a pronounced sporty character, the two rear
seats are designed as individual seats. The standard available exclusive nappa leather
includes seats in diamond backstitching pattern. The front seat belts are integrated in
the rear side panels without interrupting the waistline with windows open; seat belt
extenders make them easily accessible for the seat occupants.
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
The S 500 Coupé is optionally available with MAGIC SKY CONTROL giving the Coupé
a lighter appearance. The MAGIC SKY CONTROL makes it possible to switch the
transparency of the roof at the push of a button, from light to dark.
The new S-Class Coupé is available with numerous new assistance systems that make
driving even more comfortable and safer. The ‘Intelligent Drive’ systems include PRE-
SAFE®, Brake Assist, Adaptive Highbeam Assist Plus and Night View Assist Plus.
S 500 Coupé is also available with HUD (Head Up Display) which allows key driver
information at a glance, without the driver having to take their eyes off the road.
AMG S 63 Coupé:
Exterior design: A combination of sensual purity and superior sportiness
The AMG S 63 Coupé boasts of exciting looks which underlines its sporty performance:
it exudes dominance and hallmark Mercedes-Benz sensual purity. The bold design is
the highlight for the exciting technology of this new dream car. The front end is
dominated by the three-dimensional AMG ‘twin-blade’ radiator grille in silver chrome.
The A-wing is located below the radiator grille. This three-dimensional air-ducting
element is painted in the body colour, spans the entire width of the front apron and
displays the stylized ‘A’ that is a hallmark of AMG vehicles. Together with the lower
feature line, the chrome inserts make the AMG S 63 exude dynamism even when it is at
a standstill. Further eye-catching features of the side design include the large AMG
forged wheels. ‘V8 BITURBO’ lettering in a new, contemporary typography on the front
wings is another hallmark AMG design touch. . The two chromed twin tailpipes of the
AMG sports exhaust system with sports flaps are perfectly integrated into the diffuser
insert. Stylized, vertical air outlets in the rear apron assume the role of a defined spoiler
lip and optimize aerodynamics. The ‘S 63 AMG’ model designation in a new,
contemporary typography below the tail lamps adds the perfect finishing touch to the
rear-end design.
Interiors: A combination of luxury and exclusivity
The instrument panel of the AMG S 63 Coupé almost seamlessly transitions into the
doors in a wrap-around design. High-quality materials and fine workmanship are
combined with a sporty, exclusive design idiom. Fine AMG exclusive nappa leather with
piping and AMG badges on all four seat backrests, together with the embossed AMG
emblem on the armrest of the front centre console create an exquisite atmosphere on
board. The newly developed AMG sports seats with electrical adjustment, memory
function and seat heating offer the driver and front passenger optimum lateral support.
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
The new three-spoke AMG sports steering wheel with its distinctively contoured rim and
perforated leather in the grip area allows perfect vehicle control. Another feature
displaying the hallmark AMG look is the high-resolution TFT colour display and an AMG
instrument cluster with two animated round dials.
AMG Lightweight Performance:
The AMG S 63 Coupé benefits from the systematic implementation of the AMG
lightweight performance strategy. Lightweight construction has reduced the vehicle
weight by 65 kilograms – even though the car has a higher output and more extensive
standard equipment. Furthermore, the entire outer skin and the front end of the body
are made of aluminium. The reduced weight improves driving dynamics and cuts fuel
consumption, the AMG S 63 Coupé accelerates from 0 to 100 km/h in 4.2 seconds and
goes on to reach a top speed of 250 km/h (electronically limited).
AMG SPEEDSHIFT MCT 7-speed sports transmission:
The AMG SPEEDSHIFT MCT 7-speed sports transmission combines perfectly with the
V8 biturbo engine. Maximum agility and exciting dynamics are the two key strengths of
this transmission, which is used exclusively at AMG. Drivers can configure their own
personal set-up, depending on their driving style. There are three modes to choose
from: ‘C’ (Controlled Efficiency), ‘S’ (Sport) and ‘M’ (Manual). The ECO start/stop
function is fitted as standard.
Systematic lightweight construction: AMG forged wheels as standard
The AMG S 63 Coupé is equipped with AMG forged light-alloy wheels as standard. This
design reduces weight while at the same time increasing strength. The lower unsprung
masses result in advantages in terms of handling and spring/damper element response.
In the standard specification, the AMG S 63 Coupé is fitted with multi-spoke forged
wheels painted in titanium grey with a high-sheen finish with front as 255/45 R 19 and
rear being 285/40 R 19 tyres.
Curve tilting function:
With the curve tilting function the AMG S 63 Coupé introduces a world first for series-
production cars. The curve tilting function makes the Coupé lean into bends in a manner
similar to a motorcyclist or skier. The lateral acceleration acting upon occupants is
reduced in a way akin to when driving in a steep curve, and passengers sit more firmly.
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
On country roads in particular, the new curve tilting function enhances motoring
enjoyment and comfort.
MAGIC BODY CONTROL:
The MAGIC BODY CONTROL suspension system, standard available for the AMG S
63 Coupé includes the new curve tilting function in addition to the Active Body Control
(ABC) and ROAD SURFACE SCAN functions. With Active Body Control the suspension
struts are equipped with hydraulic cylinders, in order to adjust the force in each strut
individually. Depending upon the curve of the road driven, the curve tilting function
adapts the preload for individual spring. This allows the vehicle to incline automatically
and continuously in fractions of a second on bends – depending on the road angle and
vehicle speed. The innovative suspension system detects curves using a stereo camera
behind the windscreen, registering the curvature of the road up to 15 meters ahead, and
an additional lateral acceleration sensor.
The AMG G 63 ‘Crazy Colour’ Edition:
After 35 years of conquering lonely lands and crowded cities, winning accolades and
earning loyalty, Mercedes-Benz India launched an exclusive edition of the AMG G 63:
The Crazy Colour Edition. As the G enters its 36th year of production, Mercedes-Benz
now offers three additional and exclusive paint choices for the iconic off-roader’s
patrons.
These new colour package is available for customers wishing to give their AMG G-
Class an even more personal look. This unique level of custom-tailoring is made
possible by its handcraftsmanship. The ‘Crazy Colour’ Edition package with its
combination of distinctive colours and obsidian black add-on parts and colour co-
ordinated topstitching in the interior, lends the Mercedes-AMG G-Class an expressive,
stylish and imposing appearance and turns it into a visual delight.
The exclusive Crazy Colour AMG G 63 stands apart with a host of features including
three exclusive exterior paint finishes (solar beam, sunset beam and alien green), 50.8
cm (20-inch) AMG 5-spoke wheels in black, designo leather in black, AMG carbon fibre
trim and AMG performance steering wheel amongst others.
Exterior and interior design:
The Crazy Colour package lends the vehicle an expressive and stylish appearance
which enhances the imposing and personalized character and sportiness of the SUV.
Detachable parts such as the mirrors, front and rear bumpers, wheel arch extensions
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
and the ring around the spare wheel cover as well as the roof features obsidian black
enunciations, for all the colour variants. The interior topstitching is colour-matched to the
paintwork. The AMG G 63 ‘Crazy Colour’ Edition features 50.8 cm (20-inch) AMG 5-
spoke light-alloy wheels painted in matt black with a high-sheen finish.
The look and feel of the AMG G 63 Crazy Colour’s interiors is characterized by high-
quality contrasting topstitching finished in the colour of the exterior paint finish. The
coloured stitching features on the seats, centre console and dashboard, as well as on
the handbrake and beltlines and grab handles on the doors. Additional enhancement to
the interior comprises designo leather in black, AMG carbon fibre trim and the AMG
performance steering wheel.