NANO : A PARADIGM SHIFT IN MANAGEMENT

PRESENTED By

MANENDRA SHUKLA

Shift

NANOThe "people's car"

Features:

StylishSafety & ComfortFuel-Efficient EngineSafety NormsEnvironment-Friendly

Price

Why NANO?

INDIA: Only 7 cars per 1,000 people

Triple Bottom Line

1. Economic Factor :

NANO at an affordable price.

2. Societal Factor :

For the welfare of the Society.

3 Environmental Factor:

Eco friendly and good for the Environment.

For the people who are at the “bottom of the pyramid”.

How Shift

Customer : Middle Class & Lower Middle Class can afford to buy “Nano”

Technology: Now Companies shall give Emphasis on the up-gradation of Technology

Market: Expansion of the Market Size.

Industry: Customer may shift from two wheeler to four wheeler.

First, there will be a greater focus on small cars (After the launch of Tata's Nano, Bajaj has also announced a car which also costs about one lakh )

Second, there will be more fuel efficient technologies.

Third, new locations for manufacturing.

Water Purifier Product Industry.

Solar Product Industry.

Cement Industry

Transport Industry etc.

The “control” process is based on Theory X & on Theory Y

Theory X — wherein management assumes employees are inherently lazy and will avoid work if they can.

Theory Y — Incremental improvement” is based on it, which assumes that employees may be ambitious, self-motivated, anxious to accept greater responsibility, and exercise self-control and self-direction.

Promotion Methodology

As per the promotion of the product is concerned Tata has not used any Advertising for promoting the TATA Nano.

Its promotion has gone all through by the people through “ Words Of Mouth”.

But now they are planning to have some Marketing before the car is distributed to the people.

"For us it's a milestone and I hope we can make a contribution to the country."

Ratan Tata

The small cars may end up having some influence on ‘personal transport on hire’ and may perhaps push out three-wheeler scooters/autos etc.

Prof. K.KumarIIM, Bangalore.

“When I talked to some foreigners about the Nano project, they were sceptical as they see India as country of trade union uprising, bandhs and red tape. They are not sure about the pricing. According to their standards, such a car is a distant dream.”

Professor Shoji Shiba

EXPERT SPEAKS…

LEARNINGS:• Thinking outside the patent box.

• Open distribution' innovation

• Re-thinking on distribution models.

• Pay attention to institutional innovation.

• Creative use of information technology

References:

Economic Times

H.T.Mint

Business Week

Outlook India

SpeakIndia.com

Economywatch.com

Thank You

According to Professor Shoji Shiba, a world-renowned expert in breakthrough management, globally, industry has seen three eras of change and management — process control, incremental improvement and breakthrough management. Each of these eras emerged in response to industry’s need to survive, making the earlier management philosophy a basic requirement