The Future Of Mobile Ken Potter

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Lot to Web to MobileWhat you need to know now

The Future

What Will The Future Of Mobile Look Like?

Change In Behaviors

Customers have changed how they gather information

The Rush To Mobile Is On

Where do you position yourself?

Many Platforms, Many Uses

What is important to the consumer?

Mobile Can Be A Trust-Building Event

Customers not only want to start on Mobile, they want to finish on Mobile

Consumer Dealer

Opportunity

Mobile will be key to Gen Y

Opportunity

Mobile is Key to Gen Y customers

• 47% of Gen Y AIUs use smartphones in their shopping process (more than any other demographic).

• Gen Y buyers are increasing in market share at the greatest rate among all new vehicle buyers and now comprise more than 20% of all retail sales.

• The use of tablets by AIUs has increased 39% (year over year) to gather information while shopping.

• The use of smartphones by AIUs has increased 15% (year over year) to gather information while shopping.

J.D. Power and Associates 2013 New Autoshopper Study SM, September 9, 2013

Different Wants And Needs

Use Mobile Apps to show savings versus spend!

Factors That Lead To Purchase

How Mobile Intersects?

Dealership Personnel

We Have An Opportunity

Dealership Experience

How Mobile Can Help In Store?

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What’s Next?

Star Trek Didn’t Even Have This

The Real Future Of Mobile

• http://www.fastcompany.com/1771451/augmented-reality-kills-qr-code-star

Shopping / Buying / Reviewing

The Real Future Of Mobile

Shopping / Buying / Reviewing

The Real Future Of Mobile

Shopping / Buying / Reviewing

The Real Future Of Mobile

Will You Shift Spend, Spend More?

The Real Future Of Mobile

Questions You Need To Answer

What Is Your Mobile Plan?

• What Is Your Overall Mobile Strategy – Define Success

• Vendor Apps / Manufacturer / Build Your Own

• Third Party Apps – Do You Know How to Win With Them

• Translating Needs Into Mobile Verification – Who To Use

• Sales Floor Process – Limitations on Apps / Guidance And Rules

• Lead The Customer – Get Them On The Tools You Want

Best Practices

If You Build It They Will Come

• Build Mobile Tools That Extend Beyond Lead Gen

• Use/Create Apps That Provide Relevant Information That The User Wants

• Build Out A Sales Process In Store That Encompasses Mobile Tools

• Allow Sales Professionals To Work In A Mobile Environment

• Use Mobile To Speed The F&I Process

• Be Mobile Respectful With Consumers