By:

Bryan Calabro

Alex Chando

Andrew Grandinetti

Joseph Pugliese

202,000 employees world wide

156 facilities on 6 continents 94 factories world wide, 48

located In the United States

Headquarters located in Detroit Michigan

Daniel Akerson, Chairman and CEO

$150.28 billion in revenue 2011

Revenue $ 150.28 billion (2011) Operating income $ 9.287 billion (2011) Net income $ 7.585 billion (2011) Total assets $ 144.60 billion (2011) Total equity $ 38.99 billion (2011) Employees 202,000 (2012)

Current Chevrolet GMC Buick Cadillac

Discontinued Pontiac (1926-2010) Saturn (1990- 2010) Hummer (1992-2010) Oldsmobile (1897-2004) Many Others

International Alphen (South Korea) Baojun (China) Buick (China) Cadillac (Europe, Middle East,

Asia) Chevy (Global, Not in

Australia) GMC (Middle East) Holden (Australia, New

Zealand) Jiefang (China) Opel ( Global, Excluding US &

UK) Wuling (China) Vauxhall (UK)

GM went public in 2010 at the New York Stock Exchange

Top 5 largest IPO in history

Currently trades at 25.01 (12/5/12)

Founded September 16, 1908

William C. Durant

Located Renaissance Center Detroit, Michigan

Durant initially owned a horse carriage company Buick Model F first car produced by GM in 1908

Founded in 1908 Bought Oldsmobile in 1908 Cadillac and Oakland (Pontiac) 1909 Tried to buy Ford in 1910 for $8 million

Deal fell through Durant lost control of the company 1911 Durant and Louis Chevrolet founded

Chevrolet Motor Company GM and Chevrolet combined In 1917

becoming General Motors Company

http://www.youtube.com/watch?v=h9OqyMSvTVM

Marketing strategy debuted in 2010 at height of financial crisis and restructuring.

Attempted to connect to GM owners when Sales where down.

Concept that cars are more than just cars, they are part of a family.

Often Considered the greatest engine line ever produced

Small engine block Three Generations, Small Block, LT and

LS

Over 90,000,000 produced world wide since introduction in 1955

The Oil and energy crisis of the 70s send GM into a tail spin

Started producing unreliable and cheap cars

Focused on fuel efficiency and cost effectiveness

80s recession called for restructuring Massive downsizing Layoffs Heavy Automated production

Heaviest losses in the 1990s

SUVs kept GM alive in the 90s better than foreign competitors

GM finally could not stay a float, Recession was taking its toll

Was $94.7 billion in debt and broke

Sales were down 45%

Government bailed out GM gave them $9.4 billion

Government took majority 61% ownership

Shut down Pontiac, Saturn, Hummer and sold Saab

Sold Assets, laid off 22,500 US workers

Today GM is back to profitability

Worlds Largest Auto Brand by vehicle Sales

Paid off most government debt

GM back to majority ownership at 49%

Government stake down to 26%

More Fuel efficient cars like Chevy Volt being produced

GM has its assembly lines and distribution network in more than 50 countries

General Motors Brand is well-known throughout the world

Variety of different brands help them reach all target markets

Strong technological potential

GM also invests in market securities and bond portfolios

Very Loyal repeat customers

Cadillac brand

Luxurious

Affordable relative to competition

Little competition

Fun while being fuel efficient and environmentally friendly

Hits a middle of the road sports car in-between the Corvette and Camaro

They are behind on the alternative energy movement

They are in debt with the government

Poor organizational structure

Profitability is decreasing

Downsizing thousands of people

Intense promotion of the automobiles that have no market attractiveness

Diminishing Dealer Network, Low Debt Ratings

Limited Market

Limited upgradeability

Reliability is questionable

Intense Options can increase price

They can use competitors ideas to get back in the race

They still have loyal customers

There is an increasing demand for hybrid/electric vehicles

Changing consumer demand for new model types and styles

Purchasing power of consumers is increasing due to the end of the financial crisis

Increased global truck market

Very Limited Competition

Chance to Corner the Market

All other Competitors are foreign and exotic

Will be faster than any other Hybrid- electric on the road

Can have fun without feeling guilty

Gas prices are increasing rapidly

Rising raw material prices

Environmental emission standards

The crisis mainly felt in the United States, has also affected European and Asian automobile manufacturers

Competitors such as Toyota has offered significant discounts on their cars

Intense Competition

Weakness in global automobile industry

Foreign competitors Namir concept Fisker Karma Toyota Volta and Supra HV-R

Fisker Karma is main completion Starting price of $105,000 USD

Limited Charge Stations

Clean Diesel Sport

Concept Based on pre-existing CIEN: Affordable Environmentally Friendly Sports Car

Fast and fuel efficiency

Clean Diesel-battery hybrid

2-door sports car

Rear-Wheel Drive

Available in Coupe or Hard-Top Convertible or removable glass roof.

Shares Chassis with XLR and Chevrolets’ Corvette

V8 Diesel with Battery Back-up system

Can Cruise on Battery power with flick of a switch while driving up to 70 MPH

Car will Automatically switch to Diesel if throttle is pressed over 25% to allow for extra power

It’s a Cadillac

Base Price- $61,515 USD Convertible will Start at $66,515 Removable Glass Roof will be $750 option

Looking for 435 BHP and 440 LB Torque

Will Weigh approximately 3700 pounds

0-60 will be targeted to be 4.6 seconds and will top out of a speed of 180 MPH Base Corvette is 4.2 0-60 and 190 MPH top speed

MPG expected 23 city 32 highway, 20 gallon tank 640 mile range with up too an additional 150 on battery power.

Average Price of Diesel $4.02 USD Diesel averages anywhere from 5-10 MPG better

than a comparable gasoline model. Diesel becoming more popular, Mercedes,

Volkswagen and GMC all extensive Diesel Models. Diesel technology is cheaper than Hybrid and

provides higher Torque Ultra Low Sulfur Diesel (ULSD) is a cleaner-

burning diesel fuel containing a maximum 15 parts-per-million (ppm) sulfur. Gasoline ranges from 30-80 ppm

Commercials Celebrity Sponsorship is huge

Eli Manning – Toyota Peyton Manning, Shaq – Buick

Brochures in dealerships and sent to anyone who has bought a Cadillac or other GM brands

Target Middle aged male, middle class and higher.

Mid-life Crisis mobile Fuel Efficient sports car