INTRO TO SOCIAL MEDIA FOR BUSINESS MANAGERS

ADOMA

Presented by:Kathi KruseKruse Control Inc.

TONIGHT:•What is Social Media?•Why Should I Be Interested?•What Platforms Work for Me?•How Do I Get Started Social Media?

Components of Social Media Marketing:•Social Media•Pay Per Click Advertising•Search Engine Optimization•Blogs•Consumer Review Sites•Mobile Apps

Pay Per Click AdvertisingA direct form of

attracting high-quality sales leads.

Search Engine OptimizationStrategies and tactics to

improve web pages so they gain a higher ranking in the search engines.

Dealership Blog•Online “journal” that creates & maintains valuable customer connections. •Boosts SEO.

Consumer Review Sites

Social Networks where users post reviews of their experience with dealerships.

Location-Based Mobile AppsSocial Networks where

customers “check in” to your store, earn points & redeem coupons.

What is Social Media?

“96% of Internet Users under 30 are on a Social Network.”

eMarketer

FACT:

Ford spends 25% of their marketing budget on Social Media.

The “Explorer Live” Launch on Facebook was the 2nd highest traffic day EVER on Ford.com

Audi Facebook: Over 3 Million Fans

SHIFT HAPPENS.

OK.So What?

Building relationships online to enhance your career and support your position as a

Business Manager.

Social Networking

Technology has fueled our reach.

INTERCONNECTIVITY

We are moving into an era of

TRANSPARENCY

What platforms work best for me?

Ok, sure. But how does

Social Media improve my

career?

Social Media is one big

relationship fueled by

conversation.

Leverage Social Media relationships to improve

your career & your office.

Do What You’ve Always Done:Use

Technology to make your job easier.

8 Reasons Why You

Should Be Using

LinkedIn

#1: Reconnect with former co-workers & business associates.

#2: Hire your next great employee

#3: In between jobs? Your Network is your Headhunter.

#4: Manage your Personal (Professional) Search Results.

#5: Research the competition: Best Practices.

#6: Obtain background information.

#7: Share your expertise with LinkedIn Answers.

#8: Build stronger relationships.

How do I get started?

Building Your 100% LinkedIn Profile

1. Photo2. Executive Summary3. Skill Set4. Education5. 3 Recent Positions6. 3 Recommendations

LinkedIn New Users Guidehttp://learn.linkedin.com/new-users

Add Connections:

Join LinkedIn Groups:

ADOMA on LinkedIn:http://www.linkedin.com/in/adoma

Use Technology

to make your job easier.

Your Social Media Policy Handout

Kathi Krusekathi@krusecontrolinc.com 714.251.6440Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrolhttp://www.slideshare.net/kathikruse

Questions?