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Brief summary of Frost & Sullivan's research and analysis focused on global medium-heavy duty hybrid/electric transit bus market
Citation preview
Strategic Analysis of Global Hybrid and Electric Heavy-Duty
Transit Bus Market China to Account for Nearly Half the Global H&E Bus Sales by 2020
NC7C-18
October 2013
BRIEF SUMMARY
2 NC7C-18
Contents
Section Slide Numbers
Executive Summary 5
Research Objective, Methodology, Background, and Scope 23
Definitions and Segmentation 29
Transit Bus System in Passenger Mobility 34
Mega Trends and Industry Convergence Implications 46
Drivers and Restraints—Total Market 52
Market Forecast—Total Market 60
• Global HD Transit Bus Market—Unit Shipment Forecast 64
• Top Hybrid and Electric Transit Bus OEMs—Key OEM Forecasts 66
• Snapshot of Global HD Transit Bus Market in 2020—H&E 69
• H&E Transit Bus Market—Market Share Analysis 70
Profiles of Key Market Participants 71
Top Hybrid and Electric Transit Bus OEM Profiles 79
Global Hybrid Module Supplier Product Mapping 88
3 NC7C-18
Contents (continued)
Section Slide Numbers
Chinese Hybrid and Electric HD Transit Bus Market 95
European Hybrid and Electric HD Transit Bus Market 105
North American Hybrid and Electric HD Transit Bus Market 113
Indian Hybrid and Electric HD Transit Bus Market 120
Latin American Hybrid and Electric HD Transit Bus Market 126
Russian Hybrid and Electric HD Transit Bus Market 132
Rest of World Hybrid and Electric HD Transit Bus Market 138
Technology Trends and Analysis 147
Li-ion Battery 155
Li-ion Battery Cost Breakdown 158
UCs in Buses 162
Transit Buses—Cost Comparison Between the UC eBus vs Diesel Bus 167
Fuel Cell Range Extenders 171
Fuel Cell System—Cost Split Analysis 174
Conclusions and Future Outlook 175
Appendix 181
4 NC7C-18
Executive Summary
5 NC7C-18
0 10 20 30 40 50 60
Russia
LatinAmerica
NorthAmerica
India
Europe
China
Units (000s)
2012 2011
6.7%
(8.8%)
3.5%
2.7%
(9.7%)
5.8%
• Robust demand from Tier II cities and new
BRT (Bus Rapid Transit) services have helped
sustain market growth in China.
• Sovereign debt crisis and austerity measures
across Europe weakened transit bus demand.
However, subsidies were extended to green
energy buses.
• Despite slowdown in second half of the year,
the Indian transit bus market experienced a
marginal yoy growth. The slowdown is
expected to continue through 2013.
• North American bus industry showed recovery
on the backing of replacement orders and
federal push for green mobility.
• Slowing Brazilian economy, coupled with Euro
V introduction impacted transit bus sales.
However, there was a recovery in the last
quarter.
• Russia’s urban passenger mobility space saw
major push in wake of rising congestion and
the modernization drive by fleets.
Executive Summary—Top HD Transit Bus Market Performance The global market softened across the board in 2012, and North America and India showed moderate growth
in transit bus sales while China and Russia experienced decent growth.
H&E HD Transit Bus Market: Top Regions Unit
Shipment, Global, 2011 and 2012
Note: Heavy Duty (HD) Transit Bus: 8T and above or 10m and above.
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
6 NC7C-18
• Door-to-door integrated, multimobility a reality in future
• Vehicle manufacturers to offer smart mobility solutions ensuring first- and last-mile connectivity
• Government to combine public transport with bike/two-wheeler/car-rental schemes
• Market will see new participants in market termed as Mobility Integrators Source: Frost & Sullivan
Executive Summary—Integrated Mobility The future of urban transportation is multimodal commuting, combining door-to-door solutions using dedicated
mobility platforms.
H&E HD Transit Bus Market: Transit Solutions Comparative Analysis, Global, 2020
City
Suburbs
Intercity T
rave
l D
ista
nce
Travel Distance Destination
Private Cars
Shared Mobility
Micro-mobility
Intercity Bus
Intercity
Train
Shared Mobility
Transit Bus Cycle
Urban Railway
7 NC7C-18
Urban
Rail
Car Sharing
Bike Sharing
Bicycle
Walking
Executive Summary—Integrated Mobility (continued) The HD transit buses and BRT provide a 10,000 to 15,000 pphpd capacity that can bridge the gap between
high-capacity upstream urban rail systems and low-capacity downstream transportation options.
• Subways and heavy urban rail systems are
available in city centres in urban areas.
• The operating capacities are 70,000 to
120,000 passenger per hour per direction
(pphpd).
• Car sharing, bike sharing and other non-
motorized transportation options emerge
critical in delivering the last-mile
connectivity.
• Conventional buses can handle
capacities in the range of 3,000 to 5,000
pphpd.
• BRT has an ideal capacity of 10,000 to
15,000 pphpd to bridge the gap.
Urban
Transportation
Puzzle
Transit Bus
Source: Frost & Sullivan
8 NC7C-18
0
1
2
3
4
5
Passenger Information System
[5], [4.5]
Environmental Footprint
[5], [4]
Route Flexibility
[1], [4.5]
Efficiency [5], [4]
Capital Expenditure
[1], [4.5]
Network (Distance)
[2], [4]
Flexible Frequency
[4], [3]
Journey experience
[4.5], [4] Off Vehicle Fare Collection
[4.5], [3.5]
Urban Rail Transit Bus
Ratings: [Urban Rail], [Transit Bus]
Total Ratings:
Urban Rail–32
Transit Bus–36
Executive Summary—Comparison of Transit Bus and Urban Railway Transit bus systems emerge as a sustainable solution for both developed and developing economies, with
relatively lower capital expenditure and high route flexibility compared to railway system.
H&E HD Transit Bus Market: Transit Solutions Comparative Analysis, Global, 2012
0-Min
5-Max
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
9 NC7C-18
Executive Summary—Transit Bus Market Key Influencing Trends The lowest pressure on existing energy infrastructure and lower emissions relative to CNG/LNG* buses will catalyze the relevance and prevalence of hybrid buses for urban mobility through the forecast period and after.
H&E HD Transit Bus Market: Key Influencing Trends, Global, 2012–2020
Source: ECLAC; Frost & Sullivan
Regulatory Environment
• Legislations mandating greener transport solutions
• Subsidies for electric/hybrid/ alternate fuel vehicles
• Strict fuel efficiency targets
Energy Storage modules
• Rapid technological
advancements
• Falling module prices
• Increased production capacity
Infrastructure development
• Investment in charging
infrastructure
• Preference for BRT system
• Off-board ticketing system
Global Competition
• Expansion into global markets to
increase revenue
• Develop innovative transit solutions to
stay ahead of competition
Energy Security
• Reducing dependency on energy
import
• Adoption of renewable and
alternate energy
• Drive towards fuel efficient
vehicles
Urbanization and Congestion
• Low emission zones
• Low cost and quick mass transport
• Connectivity between multiple points
in city and suburbs
*Compressed natural gas/liquid natural gas (CNG/LNG).
10 NC7C-18
Executive Summary—2020 Snapshot of Global HD Transit Bus Market BRIC nations will lead growth, however, the ROW markets such as Africa and ASEAN are expected to gain
significance as they migrate towards economical and flexible urban transportation solutions.
China
~73,200
CAGR: 5.4%
Global Share: 26.3% India
CAGR: 6.5%
Global Share: 14.6%
~40,700
South America
CAGR: 6.3%
Global Share: 20.9%
~58,100
Russia
CAGR: 7.7%
Global Share: 8.8%
~24,500
Europe
CAGR: 3.9%
Global Share: 5.3%
~14,800
North America
CAGR: 4.2%
Global Share: 2.4%
~6,400
ROW
CAGR: 8.4%
Global Share: 21.6%
~60,000
1
2 3
4
5 6
7
Note: Size of ball denotes the ‘HD Transit Bus’ market size by unit volume in respective regions.
‘x’ Ranking of region as per market size ‘H&E Transit Bus’
H&E HD Transit Bus Market: Top Regions Unit Shipment Forecast, Global, 2012–2020
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
11 NC7C-18
0
20,000
40,000
60,000
80,000
North America SouthAmerica
China India Russia Europe ROW
Diesel and Others CNG/LNG H&E
2012
2020 Regional Shares
2020
~168,000
~278,000
37%
9%
28%
5%
6%
30%
8%
15%
6%
89%
33%
84%
58% 84%
85%
52%
76%
72%
Un
its
Note: Others include Bio-fuel, gasoline, ethanol, LPG.
HD - 8T and above (or) 10m and above.
H&E HD Transit Bus Market: Unit Shipment Forecast, Global, 2012–2020
5%
13%
30%
7% 14%
11%
9%
16%
CAGR = 6.4%
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
18%
Executive Summary—Unit Shipment Forecast HD Transit Bus Market Global transit bus sales are forecasted to grow at a CAGR of 6.4% on account of demand for green buses
rising from government mandates and commitments; share of diesel powertrain to reduce to 74%.
12 NC7C-18
H&E HD Transit Bus Market: Market Share by Hybrid Architecture, Global, 2012–2020
20202012
96 %
95 % 84 % 83 %
~26,900
~7,700
2012
Un
its
2020
Hybrid Architecture
Penetration
CAGR = 16.9%
Series 11.6%
Parallel 67.2%
Series-Parallel 21.2%
Series 17.9%
Parallel 56.4%
Series-Parallel 25.7%
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
Executive Summary—Hybrid Transit Bus Penetration by Architecture Parallels will dominate the global hybrid powertrain market as tough economic situations will influence buying
decisions towards low-cost solutions. Top hybrid module suppliers are expected to launch parallel systems.
13 NC7C-18
Region Conventional (Diesel) Hybrid Electric
Latin America $200,000–$225,000 $280,000–$340,000 $410,000–$500,000
China $60,000–$90,000 $125,000–$200,000 $280,000–$350,000
India $75,000–$110,000 $175,000–$255,000 $325,000–$410,000
North America $350,000–$450,000 $500,000–$595,000 $625,000–$710,000
Europe $300,000–$410,000 $450,000–$540,000 $595,000–$680,000
Russia $130,000–$180,000 $245,000–$325,000 $400,000–$500,000
ROW $100,000–$350,000 $195,000–$500,000 $300,000–$700,000
Executive Summary—Region Wise Price Comparison for Transit Buses China will feature the most competitively priced hybrid/electric transit buses, and prices for both conventional
and alternative powertrain-propelled transit buses were found highest in TRIAD (NA, Europe, Japan) markets.
H&E HD Transit Bus Market: Regional Market Price Scenario, Global, 2012
Major low-cost markets Major high-cost markets Source: Frost & Sullivan
14 NC7C-18
Executive Summary—Global Hybrid Module Supplier Product Mapping Participants to increasingly focus on parallel module with 3 major suppliers likely to introduce it by 2014.
Chinese module integrators are poised to capture significant market volume, however restricted to China.
Series
Parallel
Series-
Parallel
(Dual)
Allison
H&E HD Transit Bus Market: Hybrid Module Product Mapping, Global, 2012
BAE Eaton Siemens Vossloh Voith
H40EP / H50EP
HybriDrive
DIWA Eaton Hybrid
ELFA Vossloh Hybrid
ZF
EcoLife
Parallel system
is expected to
hit the market
by 2014.
Siemens’ will look to establish its brand as
complete hybrid system solution provider in
addition to being major sub-system supplier.
Partnerships with top Chinese bus
OEMs have propelled Eaton to global
leadership.
Allison is expected to look at vertical
integration of hybrid components to
expand its presence and increase
revenue.
In addition to new bus
systems, ZF offers option
of retrofit in existing transit
buses.
Hyb
rid
Arc
hit
ec
ture
Module Suppliers Source: Frost & Sullivan
15 NC7C-18
Module
Supplier
Bus OEMs—North America Bus OEMs—Europe
Nova
Bus NABI
New-
Flyer Gillig MAN Daimler
Van
Hool Solaris ADL Optare
Wright
Bus IVECO VDL
Allison
BAE
Eaton
Siemens
Voith
Vossloh
ZF
Executive Summary—Matrix of Hybrid Module Suppliers and OEMs Volvo is the only major participant to have hybrid system developed in-house. Allison leads North American
hybrid transit bus market as supplier shipping most hybrid powertrain systems.
H&E HD Transit Bus Market: Green Powertrain and Energy Storage Standard Overview,
North America and Europe, 2012
Source: Frost & Sullivan
16 NC7C-18
Module
Supplier
Top Bus OEMs – China – India
Yutong Wuzhoulong Foton
Golden
Dragon Kinglong Zhongtong TATA
Allison
BAE
Eaton
Fugong
ZF
Executive Summary—Matrix of Hybrid Module Suppliers and OEMs (continued) A lack of local hybrid expertise Has benefitted global suppliers. In the future, as global suppliers start local
bases, China and India can become export hubs due to low raw material and manufacturing cost.
H&E HD Transit Bus Market: Green Powertrain and Energy Storage Standard Overview, Global, 2012
• In China, Siemens is represented as a sub-system supplier to many of the above module integrators.
• India is a sizable market opportunity and is expected to be predominantly a parallel hybrid market.
• Since the Indian hybrid bus market is expected to reach a considerable volume only after 2016, Eaton may miss the
advantage as other module suppliers are expected to launch parallel systems by then.
• In addition, Volvo with its captive hybrid module and first mover advantage as a leader in high end transit bus market is likely
to dominate the Indian hybrid bus market. Source: Frost & Sullivan
17 NC7C-18
Region
New Energy Powertrains Energy Storage Technologies
Parallel
Hybrid
Series
Hybrid
Series-Parallel
Hybrid Pure Electric
Ni-Mh
Batteries
Li-ion
Batteries
Ultracapacitors
(UCs) UC Hybrid
Latin
America
Europe
North
America
China
India
Russia
ROW
H&E HD Transit Bus Market: Green Powertrain and Energy Storage Standard Overview,
Global, 2012–2020
Strong Trend Towards 2020 Moderate Trend Towards 2020 Market in 2012
Executive Summary—Transit Bus Powertrain and ESS Standard Parallel hybrids are expected to strengthen its market position due to the cost advantage over other systems.
UCs and UC hybrids will gain prominence as a primary energy storage system, especially in hybrid buses.
Source: Frost & Sullivan
18 NC7C-18
Geographical Presence (Production and Integration)
Battery
Chemistry
North
America EU China Japan South Korea India Cathode
AESC Manganese
Spinel
LG Chem Manganese
GS Yuasa Cobalt +
Manganese
Panasonic Phosphate
Toshiba Phosphate
Li-Tec Manganese
BYD Phosphate
JCI Phosphate
Exide Polymer
SK Energy Polymer +
Manganese
Hitachi NA
Miljø Innovasjon AS Polymer
Dow Kokam Manganese
Executive Summary—Battery Manufacturer Geographical Map The limited geographic presence of Tier I battery suppliers (from an integration point of view) is opening
opportunities for material suppliers within the electric vehicles (EV) battery space.
- Not considering - Present (Integration Capability) Considering Options N/A - Not Available
Battery
Manufacturers
H&E HD Transit Bus Market: Battery Manufacturer Geographical Presence, Global, 2012
The bankruptcy of major American battery manufacturers, such as A123 and Enerdal, will impact
ongoing research and subsequently delay the improvements in Li-ion battery technologies.
Source: Frost & Sullivan
19 NC7C-18
Market
Ride
Cost/trip
Operational
Subsidy
Vehicle Price
(12 m) Customer Types Key OEM Focal Points
Latin
America $0.75–$1 No subsidy $200,000–$225,000 Private operators
• Financing and leasing
• Localized assembly
China $0.25–$0.30 Subsidized $60,000–$90,000
Public (state purchase and
leased to private
operators)
• Product quality (life cycle
enhancement)
• Localized assembly
• Advanced powertrain
technologies
India $0.2/stage Subsidized $75,000–$110,000 Public (state operator) • Product quality
• STU collaboration
North
America $1–$5 Subsidized $350,000–$450,000 Public (local transit agency)
• Advanced powertrain
development
• Reduced product delivery time
Europe $1.5–$4.0 Subsidized $300,000–$410,000 Public (local transit agency) • Advanced powertrain
development
Russia $0.75–$0.83 Subsidized $130,000–$180,000 Public (local transit agency) • Localized assembly
• Collaboration with local OEMs
ROW $0.5–$10 Subsidized/
no subsidy $100,000–$350,000 Public/private
• Distribution and after-sales
network
Executive Summary—Key Regional Focal Points for OEMs Original equipment manufacturers (OEMs) should look at developing independent market entry strategies for
different regions.
H&E HD Transit Bus Market: Regional Market Scenario, Global, 2012
Source: Frost & Sullivan
20 NC7C-18
0 200 400 600 800 1,000 1,200 1,400 1,600
Yutong
Volvo
Wuzhoulong
Foton
FAW
Kinglong
CSR Times
Ankai
Sunwin
New Flyer
Golden Dragon
Higer
Gillig
Daimler
BYD
ADL
Optare
Europe North America China Latin America ROW
Executive Summary—Unit Shipment H&E Transit Bus OEMs Yutong led the global H&E bus market, and Volvo’s global footprint enabled it to sell nearly 1,000 units.
H&E HD Transit Bus Market: Unit Shipment by OEMs, Global, 2012
Units
Volvo is currently the
only OEM to have
representation in all key
global markets for H&E
buses.
High growth in H&E bus sales has
provided the Chinese OEMs the
confidence to aggressively invest in
the technology and to rapidly foray
into capacity building.
BYD will establish overseas plants
starting with one in California in 2013.
Uruguay has placed the largest eBus
order and it is expected to be fulfilled
though 2015.
Note: Heavy Duty (HD) Transit Bus: 8T and above or 10m and above. Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
21 NC7C-18
The global HD transit bus market is set to reach ~278,000 units by 2020 with a CAGR of 6.4%
over the 2012 to 2020 forecast period. China and Latin America will contribute 47.2% of global
volumes.
1
2
By 2020, market penetration of hybrid transit buses is expected to reach 9.7%, while that of
electric buses is expected to be 5.4%. The combined market size is forecasted to be ~41,800
units growing at a CAGR of 20.7%.
3
Chinese manufacturers such as Yutong, Wuzhoulong, Foton, and Kinglong are expected to top
the global hybrid and electric transit bus market. Volvo, MAN, and Daimler will feature as non-
Chinese members of the top 10 hybrid and electric (H&E) transit bus OEMs by unit volumes.
Vertical integration efforts to be increasingly pursued by Western OEMs while Eastern OEMs will
develop synergistic relationships with Tier 1 suppliers of powertrain systems.
4
By 2020, parallel hybrid systems will strengthen its market share from 56% in 2012 to about 67%,
and remain the most prevalent hybrid powertrain architecture. Market dominance by Eaton,
Allison, and BAE is expected to be challenged by as ZF, Siemens, and new Chinese hybrid
integrators such as Fugong and Santroll.
5 Globally, more than 250 BRT lines are operational or under various stages of implementation. This
translates into enormous market potential for new vehicle purchase and replacement demand,
especially for H&E buses.
Key Findings
H&E HD Transit Bus Market: Key Research Findings, Global, 2012–2020
Source: Frost & Sullivan
22 NC7C-18
Research Objective, Methodology, Background, and Scope
23 NC7C-18
Geographic Definitions and Research Scope
Hybrid and Electric (H&E) buses, H&E Transit buses and BRT buses (above 10 meters in length)
Vehicle Type
2013 to 2020 Forecast Period
2012 to 2020 Study Period
2012 Base Year
The regional markets covered in this research service are:
• North America consists of United States and Canada
• Europe consists of Western Europe, Central Europe, and Eastern Europe (excluding Russia and Turkey)
• China
• India
• Russia
• Latin America consists of Central America and South America
• Rest of World consists of Africa, Middle East (including Turkey), Rest of Asia (excluding China and
India), and Oceania (Australia and New Zealand)
Geographic Scope
Source: Frost & Sullivan
24 NC7C-18
Research Aims and Objective
Aim
The aim of this research study is to provide executive analysis of growth opportunities in the Global H&E
HD transit bus market.
Objectives
• Provide strategic overview of key megatrends and market engineering metrics
• Provide market drivers, restraints, and opportunities
• Provide forecasts for the total transit bus market in key global markets
• Provide forecasts of the H&E HD transit bus market
• Provide insight on future technologies determining the growth of the market
• Provide market share analysis for overall and constituent markets
• Develop an actionable set of recommendations for market entry and growth
Source: Frost & Sullivan
25 NC7C-18
Key Questions this Study Will Answer
What is the HD total transit bus market in key market regions and the penetration of H&E technology
in the total HD transit bus market?
What is the competitive landscape and dynamics influencing growth and development of this market?
What is the split between different technologies used in H&E modules in key market regions?
What are the key market and technology trends influencing the H&E HD transit bus market?
H&E HD Transit Bus Market: Key Questions This Study Will Answer, Global, 2012
Source: Frost & Sullivan
26 NC7C-18
Research Background
This research study is a short summary capturing content from various recently published and on-going research in the areas of global commercial vehicle powertrain, chassis, safety, telematics, and regulation compliance technologies and markets, such as the following:
• NA5E-18 Strategic Analysis of the Global Bus Rapid Systems Market—Completed
• N9FF-18 Strategic Analysis of Medium-Heavy Duty Hybrid/Electric Truck and Bus Market in North America and South America—Completed
• M783-18 Strategic Analysis of Medium-Heavy Hybrid/Electric Truck and Bus Markets in EMEA Region—Completed
• M8D2-18 Strategic Analysis of MD-HD CNG/LNG Truck and Bus Market in Western Europe—Completed
• N8CF-18 Strategic Analysis of Class 6-8 Natural Gas Truck Market in North America—Completed
• N998-18 Strategic Analysis of Brazilian Commercial Truck Market—Completed
• N8E4-18 Strategic Analysis of Class 4-8 Truck Safety Technologies Market in North America—Completed
• NA53-18 Strategic Analysis of Global Platforms of Major Heavy-duty Truck Manufacturers—Completed
• P4F1-18 Strategic Analysis of Indian Commercial Vehicle Market—Completed
• Strategic Analysis of Medium-Heavy Hybrid/Electric Truck and Bus Markets in China and India—Completed
• NAAF-18 Strategic Analysis of Powertrain Downsizing Strategies of Major Heavy Duty Truck Manufacturers in North America—Completed
This study is also supplemented by our on-going continuous interactions with vehicle manufacturers and suppliers, for alternative powertrain technologies, among other truck technologies.
Source: Frost & Sullivan
27 NC7C-18
Research Methodology
Research Methodology: Frost & Sullivan’s research study is based on secondary and primary research
data.
Secondary Research: Extraction of information from existing studies and project material within the F&S
database, to include data and information gathered form technical papers, specialized magazines, seminars
and internet research.
Primary Research: Over 35 interviews have been conducted over phone by senior consultants/industry
analysts with original equipment suppliers, regulation authorities and distributors. Primary research has
accounted for 80% of the total research.
H&E HD Transit Bus Market: Partial List of Industry Participants, Global, 2012
North America Europe Asia
New Flyer of America (New Flyer) Volvo Bus Corporation (Volvo) Zhengzhou Yutong Group Co., Ltd. (Yutong)
North American Bus Industries (NABI) Daimler Buses (Daimler) Shenzhen Wuzhoulong Motors Co., Ltd. (Wuzhoulong)
Gillig Corporation (Gillig) Iris Bus (IVECO) Anhui Ankai Automobile Co., Ltd (Ankai)
Nova Bus (Nova) MAN Trucks and Bus (MAN) Shanghai Sunwin Bus Corporation (Sunwin)
Sinautec Automobile Technologies Solaris Bus (Solaris) Foton AUV (Foton)
BAE Systems Alexander Dennis Ltd., (ADL) Build Your Dreams (BYD)
Allison Transmission ZF Tata Motors (TM)
Eaton Siemens Ashok Leyland Ltd., (AL)
Source: Frost & Sullivan
28 NC7C-18
OEM Product Portfolio Hybrid Module Key Information Key Markets
Volvo • Hybrid – 3 models
• Electric – Nil
• Parallel
(In House)
• Volvo became the first OEM to deliver a
big order (30 units) of hybrid bus in
Brazil.
• Order from BRT corridors (such as an
order of 60 hybrid bus for Curitiba) will
trigger the demand for H&E buses.
• Brazil, Chile,
Argentina,
Peru,
Columbia
Daimler • Hybrid – 1 model
• Electric – Nil • Series (ZF)
• Fortaleza, Sau Paulo are expected to be
the first cities to see Daimler’s Hybrid
Buses purchases.
• Leadership in Mexican market will propel
Daimler’s growth in Latin America.
• Brazil,
Mexico, Chile,
Argentina,
Peru,
Columbia
BYD • Hybrid – Nil
• Electric – 1 model NA
• BYD is expected to start delivery of
Uruguay’s CTS and Buquebus order for
500 eBuses from 2013 through 2014.
• Uruguay
• Brazil
H&E HD Transit Bus Market: Competitive Benchmarking, Latin America, 2012–2014
Latin America—Top H&E HD Transit Bus OEMs With major European OEMs with in-house hybrid systems dominating the brazilian market, hybrid module
suppliers will have to look at Cuba, Peru, Argentina, and Uruguay for market growth.
• IVECO, MAN and Scania are other major global bus OEMs expected to start introducing H&E buses in
Latin American nations such as Brazil, Argentina and Mexico.
• Countries such as Venezuela, Comlumbia, Uruguay, Peru and Chile are likely to be explored by
Chinese OEMs as low cost buses will be highly sought after in these regions. Source: Frost & Sullivan
29 NC7C-18
Market Engineering Methodology
One of Frost & Sullivan’s core deliverables
is its Market Engineering studies. They
are based on our proprietary Market
Engineering Methodology. This approach,
developed across 50 years of experience
assessing global markets, applies
engineering rigor to the often nebulous art
of market forecasting and interpretation.
A detailed description of the methodology
can be found here.
Source: Frost & Sullivan