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FUSO at the 2014 Indonesian International Motor Show 2014 - Press Release
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Press Release ~18.09.2013 Corporate Communications
Press Note September 18, 2014
Chennai : Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a 100% wholly owned subsidiary of Daimler AG, Stuttgart, Germany along with Mitsubishi Fuso Truck and Bus Corporation, Japan (MFTBC), a Daimler Company, under Daimler Trucks Asia, commercially launched the new FUSO FJ 25T and FI 12T trucks at the 22nd Indonesia International Motor Show, one of the Southeast Asia’s largest automobile exhibitions. The new FUSO trucks are rolled out from the DICV manufacturing facility in Oragadam, near Chennai.
Speaking at the launch occasion, Dr. Albert Kirchmann, MFTBC President & CEO, said: “The new FUSO truck range is one successful example of various product projects underway. As a result of our intense market research and stringent testing, we have developed a robust premium truck which even goes beyond the expectations from our customers in Indonesia.”
Referring to the company’s overall success in the market, Dr. Kirchmann added, “The all-new FUSO truck range will play a key role in our product portfolio and extend our leadership in Indonesia and represents the brand’s long-term commitment to the market.”
All-new robust FUSO trucks continuing its debut in Asia and Africa.
Newly developed the for growth markets, the robust FUSO truck range has now reached land in Indonesia, FUSO’s largest export market and Southeast Asia’s largest economy. With the new range of trucks, the company aims to fuel additional momentum in Indonesia where FUSO has established itself as the leading commercial vehicle brand.
The new FUSO trucks have already been introduced in Kenya, Sri Lanka, Zambia, Tanzania, Zimbabwe, Bangladesh, Brunei, and now in Indonesia.
Contact: Telephone: Balaji K L (DICV) +91 44 4599 6557
Shina Satyapal (MSL India) +91 99402 21948
Daimler Trucks Asia unveils the new FUSO FJ 25T and FI 12T trucks in the 22nd Indonesia International Motor Show
New FUSO truck range targeted to give “wider choice for customers”: Newly developed for growth markets in Asia, Africa, the Middle East, and Latin America
FUSO committed to consolidating market leadership in Indonesia, the company’s largest export market
Press Release ~18.09.2013 Corporate Communications
More choice for customers:
All-new robust FUSO models rolling out to more than 10 markets in Asia and Africa in the first phase The all-new FUSO truck range comprises 5 new models in total, the medium-heavy-duty (GVW 25-49 tons referred to as ‘FJ’, ‘FO’, and ‘FZ’) and the light-medium-duty (GVW 9-16 tons referred to as ‘FA’ and ‘FI’) thus providing more choice to customers. These trucks, models varying by markets, are exported and sold through MFTBC’s global network in Asia and Africa in the first phase, with plans for further roll-out in markets like the Middle East and Latin America.
The FUSO brand in Indonesia
FUSO is the number one commercial vehicle brand in Indonesia in the overall truck and bus segment. In the light-duty truck segment (5-8 tons GVW) served by the Colt Diesel, the company continues lead the market with a share of 53.1% percent (January-December 2013). Over the past five years, the company has sold over 280,000 units in Indonesia, including light-duty trucks, medium-heavy-duty trucks and light-duty bus chassis. The company has reached its one millionth sales milestone in 2013 since its market entry in 1970.
Mitsubishi Fuso products for Indonesia are distributed by P.T. Krama Yudha Tiga Berlian Motors (KTB). MFTBC holds 18% of KTB shares.
With a clear view on the growth potential in Asia and Africa and beyond, FUSO is in preparation to continuously add further markets to its strong market presence. Daimler Trucks Asia expects to gain additional growth momentum in the future markets on top of the current existing markets from its new Asia Business Model introduced in 2013. The new business model creates synergies by bundling the strengths of the Japan-based Mitsubishi Fuso Truck and Bus Corp. (MFTBC) and Daimler India Commercial Vehicles (DICV) under the Umbrella of Daimler Trucks Asia.
The new “Asia Business Model” moving ahead
The Asia Business Model is an integral component of Daimler Trucks Global Excellence Program ‘DT#1 (Daimler Trucks Number One)’ designed to secure Daimler Trucks leadership position in the key growth markets in Asia, Africa, the Middle East, and Latin America. By leveraging its operational strengths in Kawasaki, Japan (MFTBC), and Chennai, India (DICV), the new business model is targeted to double its sales (MFTBC and DICV combined) to over 290,000 units by 2020, and thus, as “Daimler Trucks in Asia” making a major contribution to Daimler Trucks overall sales target of over 500,000 units sold in the year 2015 and more than 700,000 trucks in the year 2020.
The new business model enables Daimler Trucks in Asia to fully leverage its product portfolio, R&D network, joint sourcing, and global production footprint. Short-term joint projects are already underway in areas including sourcing, logistics, and shared IT systems and platforms.
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------------------------ Daimler India Commercial Vehicles Pvt. Ltd.
Press Release ~18.09.2013 Corporate Communications
Daimler India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart, Germany. DICV will produce
medium and heavy-duty commercial vehicles for the Indian volume market, under the brand name – BharatBenz.
BharatBenz stands for Indian engineering with German DNA. The products have been engineered to serve all major
customer segments, from owner-drivers up to large fleet operators. The efficiency of BharatBenz trucks is an optimal fit for
customers keen on efficiency, a low Total Cost of Ownership over the life-cycle and highest profit potential for their
businesses. The state-of-the-art production plant at Oragadam, near Chennai, spreads over 400 acres (160 hectares). It
includes a modern test track designed to simulate Indian conditions – making it one of its kind in Asia. DICV has a total
dedicated investment of over INR 4400 crs (approximately €700 million).
The Company also handles Production, Marketing, Sales and After Sales of Mercedes-Benz Actros Trucks in India.
Mercedes-Benz Trucks with the Brand Promise “Trucks you can Trust” are renowned world-wide for their reliability and
efficiency under most extreme operating conditions, as well. These trucks also offer the best that Truck Technology has to
offer. The Daimler Bus division in India was merged with DICV in April 2013. In May 2013, a new range of FUSO trucks
were launched as part of Daimler’s ‘Trucks Asia’ strategy. DICV is currently focussed on expanding its presence in the
Indian Bus market. To this end DICV is currently in the process of setting up a dedicated manufacturing facility for the
manufacture of Daimler Buses under the Mercedes-Benz and BharatBenz brands. The new manufacturing facility will also
include a state-of-the-art body-building facility within its premises.
Sustainability being a core of Daimler’s corporate culture, DICV will focus on creating efficient, reliable and ecologically
friendly products.
This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,”
“assume,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “project,” “should” and similar expressions are used to identify
forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global
economic conditions, in particular a decline of demand in our most important markets; a deterioration of our funding possibilities on the
credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, industrial accidents
and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates; a shift in consumer
preference towards smaller, lower margin vehicles; or a possible lack of acceptance of our products or services which limits our ability to
achieve prices as well as to adequately utilize our production capacities; price increases in fuel or raw materials; disruption of production due
to shortages of materials, labour strikes, or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation
of cost-reduction and efficiency-optimization measures; the successful implementation of strategic cooperation’s and joint ventures; changes
in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of
pending governmental investigations and the conclusion of pending or threatened future legal proceedings; and other risks and
uncertainties, some of which we describe under the heading “Risk Report” in Daimler’s most recent Annual Report. If any of these risks and
uncertainties materialize, or if the assumptions underlying any of our forward-looking statements prove incorrect, then our actual results may be
materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-
looking statements. Any forward-looking statement speaks only as of the date on which it is made.