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Prospecting Advice from a 30-Car Guy Sean V. Bradley CEO , Dealer Synergy March 22, 2012

Free Webinar: Prospecting Advice from a 30 Car Guy

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Follow-up to "Advice from a 30-Car Guy" in the February issue of Auto Success Magazine. Have you ever met someone who moved 30 vehicles per month who didn't have a solid plan in place? A salesman is NOT going accomplish their goal of 30 units per month by waiting for "ups" to walk into the showroom. You need to be proactive instead of reactive. Are you? If you/your dealership is mostly selling from fresh ups, internet and phone, then you are leaving a lot of money on the table - especially knowing that a referral closes at 50% or more and has a higher gross profit. So instead of waiting for the next walk-in, why not create your own sales opportunities? Isn't it time to drive your own traffic to the dealership, start treating your career as your own business and start making more than $100,000 a year? If you're serious about selling cars - and making money - then this free 1 hour webinar is for you. This webinar will cover: ideas to help you sell 30 cars a month the lost art of prospecting how salespeople can create their own business plan to reach their sales goals ...and much more. This is a webinar that every Salesperson, GSM, GM and Dealer Principal should watch. PRESENTER: SEAN V. BRADLEY Sean V. Bradley, CEO of Dealer Synergy, Inc., is the top automotive trainer and consultant in the country and is currently the most sought after subject matter expert for Internet Sales, Business Development and Digital Marketing

Text of Free Webinar: Prospecting Advice from a 30 Car Guy

  • Prospecting Advicefrom a 30-Car Guy Sean V. Bradley CEO , Dealer Synergy March 22, 2012
  • Prospecting Advicefrom a 30-Car Guy Sean V. Bradley CEO , Dealer Synergy March 22, 2012
  • Dealer Synergy is the leading Automotive Internet Sales andBDC Training and Consulting Firm in the US. Withunprecedented national recognition and awards too numerousto mention, its also no surprise that Dealer Synergy isconsistently voted #1 in our field by Americas top dealers. Wehave more nationally recognized dealership success stories forautomotive internet sales and BDCs than any other in thecountry. Utilizing our exclusive training, proven sales principlesand comprehensive monthly support, our clients havegenerated profits well over $100 million over the years. www.DealerSynergy.com
  • PRESENTER Sean V. Bradley CEO & Founder Dealer Synergy, Inc. [email protected] 888.3.SYNERGY
  • QUESTIONS If you have questions during the presentation, please submit them using the Questions feature Questions will be answered at the end of the webinar
  • Prospecting Advicefrom a 30-Car Guy Sean V. Bradley CEO , Dealer Synergy March 22, 2012
  • Article from Feb 2012 Issue ofAutoSuccess Magazinecan also be found onAutomotive Internet Sales.com
  • Overview Statistics you should know 8 Different Ways to Sell a Car You gotta have a PLAN The Zero Moment of Truth The value and power of Social Media, Online Reputation and Video. Bringing those prospects to you
  • Whats the one way to make sure you sell 30+ cars a month?TREAT IT LIKE ITS YOUR OWN BUSINESS!
  • 8 Different Ways to Sell a Car 1. Be-Backs 2. Walk-ins 3. Phone-ups 4. Internet-ups 5. Service Customers 6. Previous Customers 7. Referrals 8. Prospecting
  • Example Sales Plan for 30 Cars a Month Need to sell this Need to get this Need to talk to this Closing Ratio many cars within many people into many people to (with prospect in the month. the Dealership reach goal. dealership) Be-Backs 2 4 8 50% Walk-ins 8 40 40 20% Phone-ups 4 8 16 50% Internet-ups 4 8 32 50% Service 2 20 20 10% Customers Previous 2 3.1 16 65% Customers Referrals 3 6 12 50% Prospecting 5 10 35 50% Per Month 30 99.1 179 30% Per Week 7.0 23.0 41.6 Per Day 1.4 4.6 8.3
  • Statistics you should know Over 92% of Car Buyers go online first Average buying cycle is 45-90 days Car Buyers spend over 6 hours online Checks out 5-8 dealerships/websites Social Media is the #1 form of communication Video will account for 90% of internet traffic by 2013 50% of the 3 Billion daily Google searches have video
  • What will ProactiveProspecting do for you?It allows you to capturethe consumer at theirPoint of Interestinstead of waiting untilthe Point of Sale.
  • Zero Moment Of Automotive Truth
  • Social Media Statistics 84% of US vehicle shoppers use Facebook. Of those who used Facebook while shopping, 41% said they saw a post that caused them to add a brand or model to their consideration Similarly, 28% said they saw a posting that caused them to add a dealership to their consideration.
  • These infographicscontained herein were allfrom Dealer.coms recent Social Media study:
  • The Power of Social Media http://www.youtube.com/watch?feature=player_e mbedded&v=zqBpcqaUhuE
  • What you need to beSocial Media Relevant Facebook Page You Tube Channel Flickr Account Review Blog Linked In Twitter Google + Pinterest Great Smart Phone Website
  • Google Places results during asearch for Chicago Dealerships
  • The Power of Video Reviews
  • Bottom Line:Just like Monopoly,taking up as manyspaces as you can onGoogle will help youwin the game.
  • How do you do this?Create Great Video Content 1. Testimonial Videos New Cars Used Cars Service Female Shoppers Repeat Customers First Time Buyers Credit Challenged Buyers Military/Law Enforcement Out of State Buyers 2. Unique Value Packaged Videos 3. How-to Videos 4. Competition Annihilation VideosOptimize the Video ContentDeploy the Video Content (www.Google.com)
  • ReviewsYou must harvest and cultivate positive reviews. Go into your old tickler file Go into current CRM/ILM Look for past and current clients Direct Mail Email Blast Phone calls Social Media Ask them directly Incentivize them Get written permission to re-use the reviews Repost them everywhere Create a personal review blog
  • Review Sites Matter City Search Car Dealer Check Edmunds Insider pages Merchant Circle Google Places Yahoo! Yellow Pages Local.com Judys book Patch.com Cars.com Superpages Yelp
  • Be like this guy Google Your Hyundai GuyCheck out www.RobertWiesman.com
  • CONTACT INFORMATIONA link to the recorded webinar will be emailed to you within 24 hours and will also be posted on AutomotiveInternetSales.com. Sean V. Bradley CEO / Founder Dealer Synergy, Inc. [email protected] 888.3.SYNERGY
  • Check it out! Membership is FREE!AutomotiveInternetSales.com
  • Follow Me http://facebook.com/DealerSynergy http://facebook.com/SeanVBradley http://twitter.com/DealerSynergy http://twitter.com/SeanVBradley
  • Thank you for attending!