Service sector: TransportationManufacturing sector: AutomobilesPresentation by: Koduru Mohan Venkata Krishna

TPS-B 2T3-078

Built for the roadahead.Ford has a better idea.Quality is job one.

Henry Ford built his first experimental car in a workshop behind his homein Detroit in 1896. Ford Motor Company, American automotive corporation founded in 1903 by Henry

Ford and 11 associate investors. Ford's first production was in July 1903 at the Mack Avenue plant, the Model A, with

an under the floor engine selling for $850. In the first season it sold 1,708 cars. Many later modals such as Modal- C, B, K, N; lead to the introduction of the famous

Model T or Tin Lizzie in 1909 at a price of $890. In 1911, ford opened first factory outside north America-in

MANCHESTER,ENGLAND. in 1913 he introduced the world’s first moving assembly line for cars; and in 1914, to

further improve labor productivity, he introduced the $5 daily wage for an eight-hour day (replacing $2.34 for a nine-hour day). By 1918, 50% of the country cars were of MODAL - T

In 1919 the company was reincorporated, with Ford, his wife, Clara, and hisson, Edsel Ford, acquiring full ownership; they, their heirs, and the FordFoundation (formed 1936) were sole stockholders until January 1956, when publicsale of the common stock was first offered. By the end of the 1920s, Ford had more than 20 overseas assembly plants in

Europe, Latin America, Canada, Asia, South Africa, and Australia. In the later years, ford manufactures tri motor plane, jeeps , bombers for world

war. It also expanded its business globally in Australia(1926),Europe(1967), Asia

pacific(1970). More than 15 million Modal-T cars were sold until 1927, when it left the market

only leading to new and highly innovative automobiles to be created such asMODAL-A(new version) After the death of henry ford(1947) and Edson Ford(1943), Henry Ford II, grand

son of henry ford reorganized the company’s tangled system of financialmanagement and reinvigorated its corporate culture by hiring talented youngermanagers. Henry Ford II continued to guide the company as chief executive officer (1945–70)

and chairman of the board (1960–80).

In 1956, ford went into public with common stock shares Over a period of time, it acquired AUSTIN MARTIN, JAGUAR,VOLVO,LAND ROVER,

acquired significant share in Mazda Motor Corporation. 1995, annual revenues reached $137 billion However, as Ford struggled in the early 21st century, it began selling a number of its

brands. In 2007 the company sold Aston Martin, and the following year it sold Jaguar and Land

Rover to Tata Motors Ltd. of India. It was crucial stage for ford and faced many losses. In December 2008 Pres. George W. Bush announced an emergency financial rescue

plan to aid the “Big Three” automakers—Chrysler LLC, General Motors Corporation,and Ford—to prevent the collapse of the country’s struggling auto industry. However Ford possessed adequate funds to continue operations and, thus, did not

immediately require government relief. It was able to avoid bankruptcy—for which both General Motors and Chrysler filed—

Ford experienced increased sales and market share in 2009. Ford adopted various cost-cutting measures and focused on stronger brands which

increased sales and market share in 2009. In March 2010 the automaker agreed to sell Volvo to the Chinese company Zhejiang

Geely Holding. http://www.taipeitimes.com/News/worldbiz/archives/2006/09/16/2003327900

FORD’s Mission Statement

Ford Motor Company WorldHeadquarters

1 American RoadP.O. Box 6248Dearborn, Michigan 48126-2798United StatesPhone: 313-322-3000Website: corporate.ford.com// [{which is also commonly known as

the automobile capital of theworld.}]

Location of Ford Motors:

Product Lines:

Ford Motors Operations: globally

• http://corporate.ford.com/our-company/operations-worldwide/global-operations-list

Ford’s performance over the last decade

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ASSETS LIABILITIES SHAREHOLDEREQUITY

2012 190,554,000 174,285,000 15,860,000

2011 178,348,000 163,320,000 14,928,000

2010 164,687,000 165,360,000 775,000

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assetsliabilitiesshareholder equity

Ford is organized by:

• Field Operations• Ford & Lincoln Marketing and Sales• Ford Customer Service Division• Global Marketing Sales and Service• Global Product Marketing Planning and StrategyFord is OLIGOPOLY and Diversified• They are competing with Toyota, Honda, GM, Kia, Subaru, Chrysler and

many other companies, but it is still very hard to get into the market.• When they first started with the model T they had a virtual monopoly, as

they were the only game in town.• It is diversified since it is producing cars, Trucks, SUVs, Hybrids, Crossovers,

spare parts, etc.,.• Ford CSR initiatives:

4 ps:

• Product: Growth phase; Maturity phase;Eventual period

• Price: customer perceived value. marketskimming pricing(high price),market penetration pricing(low price) andneutral pricing

• Promotion: ads, public relations• Place(distribution): America, Europe,

India..Etc...

Market Share Of FORD:

PESTEL analysis• Political: ford has taken a stand and not taken government handouts that

most car companies did• Economic: the economic downturn of the last few years has made ford cut

the fat from its production and really decide what is most important.• Sociocultural: ford has implemented concept of being the leader in the

industry of technology advances vehicles in their advertising• Technological: with the introduction of SYNC in their cars along with their

partnership with Microsoft has taken.• Environmental: Ford has emphasized the fuel efficient lines that will help

the environment• Legal: the regulations that the car industry are used to produce very safe

cars

SWOT analysis:Ford Motor Company SWOT Analysis

STRENTHS WEAKNESSES

1. Strong position in US market2. ECOnetic initiative3. Sound Financial Performance4. ONE FORD approach5. Significant Growth in China

1. High Cost Structure2. Unprofitable Europe Operations3. Low Exposure to Asia-Pacific

OPPURTUNITIES THREATS

1. Positive Attitude towards “Green”vehicles

2. Increase fuel Prices3. New emission standards4. Growth Through acquisitions

1. Decreasing fuel prices2. Rising raw materials3. Intense competitions4. Fluctuating exchange rates

As of 2012 December, the approximate total number of individuals employed by ford are 171,000.The interview process involves 4 steps.Training process.Job offers

Human resources:

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