3
28 Jan, 2016 | New Delhi Ford Brings Iconic Ford Mustang to India • Sporting a sleek new design, world-class power, and innovative technologies, the new Ford Mustang epitomizes the passion and driving enjoyment inherent in all Ford vehicles New Mustang highlights Ford’s commitment to innovation in India • Ford Mustang sets new performance and dynamics benchmarks for the brand with world-class handling, more precise steering control and enhanced ride comfort • Ford’s biggest-ever product line-up in India means it now offers a vehicle to suit the needs of nearly every consumer NEW DELHI, India, January 28, 2016 – This year, Ford is giving Indian consumers their first opportunity to own the iconic Ford Mustang for themselves. Debuting ahead of the Delhi Auto Expo 2016 and set to hit Indian showrooms later this year, the new Mustang will bring the world- class performance and refinement of Ford’s iconic pony car to India’s roads. “Throughout its long history, the Ford Mustang has been a symbol of optimism and confidence for people all over the world,” said Nigel Harris, president, Ford India. “The new Mustang is a modern interpretation of the American icon, and we are thrilled to be giving our customers in India the opportunity to experience this piece of automotive history for the first time.” Since the Mustang first went on sale in 1964, Ford has sold more than 9 million vehicles. It has made thousands of appearances in film, television, music and video games and is the world’s most- liked vehicle on Facebook. Unmistakable design The clean-sheet design of the new Mustang evokes the essential character of the brand, retaining key design elements – including the long sculpted hood and short rear deck – with contemporary execution. A lower, wider stance with a reduction in roof height, and wider rear fenders and track are the key design features that define the new Mustang.

Ford brings iconic ford mustang to india

Embed Size (px)

Citation preview

Page 1: Ford brings iconic ford mustang to india

28 Jan, 2016 | New Delhi

Ford Brings Iconic FordMustang to India

• Sporting a sleek new design, world-class power, andinnovative technologies, the new Ford Mustang epitomizesthe passion and driving enjoyment inherent in all Fordvehicles

• New Mustang highlights Ford’s commitment to innovationin India

• Ford Mustang sets new performance and dynamicsbenchmarks for the brand with world-class handling, moreprecise steering control and enhanced ride comfort

• Ford’s biggest-ever product line-up in India means it nowoffers a vehicle to suit the needs of nearly every consumer

NEW DELHI, India, January 28, 2016 – This year, Ford is givingIndian consumers their first opportunity to own the iconic FordMustang for themselves.

Debuting ahead of the Delhi Auto Expo 2016 and set to hit Indianshowrooms later this year, the new Mustang will bring the world-class performance and refinement of Ford’s iconic pony car toIndia’s roads.

“Throughout its long history, the Ford Mustang has been a symbolof optimism and confidence for people all over the world,” saidNigel Harris, president, Ford India. “The new Mustang is a moderninterpretation of the American icon, and we are thrilled to be givingour customers in India the opportunity to experience this piece ofautomotive history for the first time.”

Since the Mustang first went on sale in 1964, Ford has sold morethan 9 million vehicles. It has made thousands of appearances infilm, television, music and video games and is the world’s most-liked vehicle on Facebook.

Unmistakable design

The clean-sheet design of the new Mustang evokes the essentialcharacter of the brand, retaining key design elements – includingthe long sculpted hood and short rear deck – with contemporaryexecution. A lower, wider stance with a reduction in roof height, andwider rear fenders and track are the key design features that definethe new Mustang.

Page 2: Ford brings iconic ford mustang to india

Inside, drivers will find information and controls all readilyaccessible in the aviation-inspired cockpit, which is executed withthe highest degree of craftsmanship ever found in a Mustang.A large, high-definition display screen puts vehicle informationright in front of the driver in the roomier cabin while improvedergonomics and tactile switches and knobs provide better control.

The increased width and a new rear suspension contribute toimproved shoulder and hip room for rear-seat passengers, and amore usefully shaped trunk can accommodate two golf bags.

Engineered with passion

Ford engineers equipped the Mustang with new front and rearsuspension systems. At the front, a new perimeter sub-framehelps to stiffen the structure while reducing mass, providing abetter foundation for more predictable wheel control that benefitshandling, steering, and ride.

At the rear is an all-new integral-link independent rear suspension.The geometry, springs, dampers and bushings all have beenspecifically modified and tuned for this high-performanceapplication. New aluminum rear knuckles help reduce un-sprungmass for improved ride and handling.

The new Ford Mustang comes equipped with the latest edition ofthe throaty 5.0-liter V8, now featuring an upgraded valve-train andcylinder heads that yield more than 420 horsepower and 529 Nmof torque. A new intake manifold improves low-speed breathing forbetter fuel economy, idle stability, and emissions.

The Smartest Mustang ever

The new Ford Mustang features a range of smart technologiesproviding drivers with enhanced information, control, andconnectivity when they want it.

Ford’s award-winning SYNC connectivity system allows drivers tocontrol their in-car entertainment using voice commands, keepingtheir hands on the wheel and eyes on the road. Premium featureslike navigation, push button start, passive entry, power foldingmirrors, and a rear camera are standard on the all-new Mustang toenhance the driving experience.

Putting drivers in greater control of the open road, SelectableDrive Modes (SDM), allow them to toggle easily between normal,snow/wet, sport and track modes to quickly adjust steering effort,engine response, and transmission and electronic stability controlsettings.

And MyColor gauges and ambient lighting help drivers tocustomize the vehicle’s interior lighting color to their preferences.

Page 3: Ford brings iconic ford mustang to india

“The new Ford Mustang is a one-of-a-kind vehicle and is goingto appeal to Indian drivers who value the style, performance,and heritage that the Mustang name brings,” said Harris. “Withadvanced new technology, an iconic design, and world-classpower, it truly sets a new standard.”

About Ford in India

Established in 1995, Ford India is a wholly owned subsidiaryof Ford Motor Company, a global automotive industry leader.Ford India manufactures and distributes automobiles andengines made at its modern integrated manufacturing facilities atMaraimalai Nagar, near Chennai. The company’s models includethe Figo, Classic, EcoSport, Global Fiesta and the Endeavour.

Ford’s operations in the country also include Global BusinessServices, comprised of Ford Business Services Center and FordTechnology Services India.Located in Chennai, New Delhi andCoimbatore, these units support Ford globally in the areas ofIT, accounting and finance, financial services and automotiveoperations support, global analytics and engineering services.Ford’s businesses in India employ 11,500 hard-working, dedicatedmen and women.

For more information, visit www.india.ford.com