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MaaS-Intelligent Vehicle and Traffic Kick-off on May 26th at 8.30 – 13.00Finpro Auditorium, Porkkalankatu 1, Helsinki
AGENDARegistration, coffee and networking 8:30Welcome and agenda of the day 8:55Team Finland - Team Finland, Finpro and Growth Programs
(Hanna Marttinen-Deakins)- MaaS – Intelligent Vehicle and Traffic Growth Program
(Mikko Koskue and Jouni Salonen)
Global business opportunities- Opportunities in Intelligent Traffic and Connected Car in Korea
(Yoon-mee Kim)- Connected Car opportunities in Italy
(Marjaana Karjalainen)- Business cases from Germany and France
(Hanna Marttinen-Deakins)
SLUSH Hackathon for MaaS(Petri Vilén)
Short Break 10:30Workshops 10:45- Companies' Needs and Wants –work in groups Conclusions and Next Steps 11:45- Comments, Conversation and ConclusionsNetworking Lunch 12:30
29/05/2015 © Finpro4
Team Finland internationalisationservices
Government-funded services that help Finnish companies to succeed in international markets
Team Finland network includes
• Prime Minister’s Office
• Ministry of Employment and the Economy
• Ministry for Foreign Affairs
• Ministry for Transport and Communication
• Ministry of Education and Culture
• Finpro
• Tekes, The Finnish Funding Agency for Innovation
• Finnvera
• Finnfund, Finnish Fund for Industrial Cooperation
29.5.2015
• ELY Centres
• Finnpartnership
• Finnish Industry Investment
• VTT Technical Research Centre of Finland
• Centres for economic development, transport and the environment
• National culture and science institutes
• Finnish-Russian Chamber of Commerce
• Finnish-Swedish Chamber of Commerce
5
29/05/20157
We will help you plan your business internationalization or
get help with practical issues
Are we ready to go international ?
The internationalisation test can identify in basic level company´s strengths and needs for development https://oma.yrityssuomi.fi/en/kansainvalistymistesti
The business infrastructure analysis is to form an overview of your company´s needs for development https://oma.yrityssuomi.fi/yrityksen-kehittamiskartoitus
What to do next ?
http://services.team.finland.fi
Team Finland Service Plan
Pre-internationalization evaluation
Sparring business ideas
Focus activities of Growth Programs
Strengthening Marketing and Sales competencies
Co-operation and Networking
Identifying opportunities; clients, partners, markets
Impact through Marketing and Communication
10
Focus activities of Growth Program
• Training and strategy workshops in Finland/in target markets
• Coaching companies to conduct meetings with potential clientsand partners
• Based on end customer needs, looking for potential synergiesin offering and when necessary building up business consortia.
Strengthening Marketing and Sales competencies
• Entering the target countries together
• Conducting activities together in Finland
• Utilizing innovative approaches such as Hackathons, VentureForums.
Co-operation and Networking
• Identifying new potential markets and clients
• Increasing understanding of new markets, challenges thatpotential clients have and their needs.
Identifying opportunities
• Conference presentations, Road Shows, Fact Finding tours, Delegation trips, Media visits.
• Affecting decision makers at markets/ bringing them to Finland and raising the awareness of Finnish offerings at target marketswith various marketing activities.
Impact and Marketing
13
MaaS – Intelligent Vehicle and Traffic program content
5/29/2015 © Finpro14
International plan and business models
Preparation Export camp for target
market
Trade fairs, Conferences, Exhibitions
Minister delegations, Fact findings trips,
Road shows
International marketing, Sales,
Distribution channels
Market study for
target market
Market study for company group
Vehicle Traffic
MaaS
General notes on Export Camps
• Target group: SMEs that plan to expand or increase their business abroad
• Participation in the training camps is typically free of charge
• Duration of a single training day is 7 hours. Travelling time is not inluded
• 6 - 10 companies per Export Camp, 1-2 key persons per company
• 1 - 4 days per Export Camps
• Export Camp and be arranged if minimum of 6 companies have confirmed theirparticipation. In special cases module can be arranged for 4-5 companies.
5/29/2015 © Finpro15
Export Camp 1.1
Development of business model and internationalization plan
• Group training may include, for instance, the following elements:
– History and status of a company
– Reasons and visions of internationalization
– Company’s competitive advantages in international setup
– Selection of potential target countries and segments
– Company’s focus areas and painpoints in internationalization
– Development path and its funding
5/29/2015 © Finpro16
Export Camp 2.1
Development of International marketing, Sales, Distribution channels
• Focus in sales, marketing and supply chain
• Group training may include, for instance, the following entities:
– Planning the sales and marketing channels
– Customers needs and value proposition
– Branding and its development
– Partnerships and the selection of partners
– Leading marketing – and sales channels
5/29/2015 © Finpro17
Export Camp 3.1
Preparation Export camp for target market
• Preparations in Finland to participate Export Camp in a target country.
• Prepare to meet potential customers, investors and press of desired targetcountry
• Training could include, for instance, the following entities:
– Collect basic information on target market and business opportunities as well as business culture, which affect puchasing decisions
– Sparring/discussing about company’s product/service offering, valueproposition and marketing messages and finetuning them for selectedtarget countries
– Training for Invest in Finland and venture capitalist events
• Content will be individually determined based on business area and companygrouping
5/29/2015 © Finpro18
:
MaaS-Intelligent Vehicle and Traffic Kick-off on May 26th at 8.30 – 13.00Finpro Auditorium, Porkkalankatu 1, Helsinki
AGENDARegistration, coffee and networking 8:30Welcome and agenda of the day 8:55Team Finland - Team Finland, Finpro and Growth Programs
(Hanna Marttinen-Deakins)- MaaS – Intelligent Vehicle and Traffic Growth Program
(Mikko Koskue and Jouni Salonen)
Global business opportunities- Opportunities in Intelligent Traffic and Connected Car in Korea
(Yoon-mee Kim)- Connected Car opportunities in Italy
(Marjaana Karjalainen)- Business cases from Germany and France
(Hanna Marttinen-Deakins)
SLUSH Hackathon for MaaS(Petri Vilén)
Short Break 10:30Workshops 10:45- Companies' Needs and Wants –work in groups Conclusions and Next Steps 11:45- Comments, Conversation and ConclusionsNetworking Lunch 12:30
MaaS Kick-Off Workshop, May 26, 2015
Opportunities in Connected Car & Intelligent Traffic in Korea
Yoon-mee Kim, Senior Advisor,
Finpro Korea / [email protected]
5/29/2015 © Finpro21
Smart Car
ITS Connected
Car
IoTAutonomous Driving
MSIP : • Embedded SW, SW Platform• Open OS • Computing • Map• Cloud• Big Data • Security • Communications• ICT-convergence related regulations
Car OEM, Telecom, Device Maker, OS
MOLIT: • Road infra• Roadside equipment• Traffic management
services • Driving/Road
related laws
MOTIE : • Components• Electric/Electronics Platform
& Controls • Car-related laws
KEC, Police, Municipalities, Car OEM, Telecom, Construction Companies
Car OEM, OS, Device Maker
Who owns what? - Car OEM : Vehicle- Telecom : Network - KEC & authorties : Roads
Let’s put the Words into Perspectives (Country specific)
Cross-Ministry National R&D Program for Smart Car (Autonomous Driving)
5/29/2015 © Finpro22
MOTIE
• 300 million USD investment into national R&D for 7 years (until 2022)
• Selected 10 Core Components : (1) Radar sensor, (2) Video sensors, (3) Personalization Module, (4) Autonomous Driving Record (ADR) , (5) V2X Comm Module, (6) ADAS Map, (7) Enhanced Hybrid Positioning System, (8) Smart Actuator, (9) HVI Module, (10) Next Generation IVN Domain Control Unit
MSIP
• 42.5 million USD investment into national R&D focusing on Cloud-based traffic services and Center :
• Cloud Map,
• Driving Context Awareness SW,
• Open OS Platform,
• V2X communication,
• Security
MOLIT
• 2009~2017, 29 million USD investment into R&D for “ Safety Evaluation Technologies for Advanced Safety Vehicle”
• Deregulation to allow autonomous driving test on the road and installing autonomous driving system in the vehicle.
• Support R&D and expand relevant infrastructure.
• Work on insurance
• From 2017, LKAS and AEBS will be included in the vehicle safety evaluation. ESP will be mandatory in vehicle weighing over 4.5 tons.
• Test project of Autonomous Driving during 2018 Pyeongchang Winter Olympics & commercialization by 2020
What are we talking about?
5/29/2015 © Finpro23
Massive Connectivity
Processing Complexity
Vice Chairman Lee, LG U+5G Global Summit
Fast network Accurate sensing integrated with network
Artificial intelligence
Cloud with fast processing
Devices connected to the cloud
• Improved Safety, • Saved Time, • Time Management,
Emotional Care
Car, another connected device with safety
5/29/2015 © Finpro24
Infotainment synchronized with smart phone
Smart ADAS Augmented Reality HUD
LTE-based Smart Car Service
“TiA” by LG U+
With Wolksvagen dealer in Korea - OBU with LTE modem & sensors in the vehicle
Send data collected from the vehicle realtime to Smart phone on fuel efficiency and usage, vehicle accident & malfunctions, status of batteries and other replaceable components, driving hours and driving history, location, etc.
Access to the invehicel blackbox via smart phone over LTE
Car Maker vs Telco
SK Telecom
Hyundai Group in the AutomotiveHyundai-KIA Motors plans to invest 27.1 billion USD in R&D by 2018
5/29/2015 © Finpro25
Hyundai/KIA Motors
OAA member
Hyundai MobisTier 1Modules
Hyundai Autoever
Telematics, Network,. IDC
Hyundai Autron
Electronic control and
SW
MandoTier 1
Radar sensor system, break
Hyundai Powertec
Components for engine and power
train Hyundai M& Soft
Map Infotainme
nt & Telematics
Hyundai Kepico
ECU sensor
Hyundai WIA
Components (engine
transmission, power train,)
ADAS-based convergence,
V2V- V2I Comm
Hyundai Steel
Hyundai Globvis
logistics
Hyundai Dymos
Components
R&D for MAP-enabled ADAS
5/29/2015 © Finpro26
Hyundai Motors : PM
Hyundai M&N Soft : map DB building
Hyundai Mobis : comm module for the
Cloud
Joint R&D in Autonomous Driving since 2013
LG Group in the Automotive
5/29/2015 © Finpro27
- EV Batteries : Global No.1 in mid-large size 2ndary batteries
- ABS :High value-add synthesis resin for automotive : Global Nov.1
LG Chemicals Supply to 20 Auto makers including
Hyundai/Kia, GM, Renault, Ford, Shanghai Motors, etc.
TiA Service ; remote realtimeautomotive diagnotics, driving record, maintenance services
synchronized with mobile device
LG Innotek
LG Electronics VC Company
Tier 1 OAA member
Key components for smart vehicles (Tier 1)
- Supply to TaTa Motors, Wolksvagen- Supply LTE communication module to GM- Together with Benz, developed stereo camera
system that is a core component for ADAS - Supply to Google battery pack for ADAS
LG Display
Display for Cluster (instrument) and CID
(central information display)
Motor, sensor, camera module, wireless comm
module, LED, etc.
LG U+
1.3 billion USD turnover in 2014 2 billion USD turnover in 2015
Facts about ITS Infrastructure in Korea
29/05/2015 © Finpro28
11,969 km of road (14% penetration rate) is linked with various ITS services
34 public organizations including Ministry of Land, Transport, and Maritime Affairs, Korea Expressway Corporation, and National Police have built and are operating traffic information centers.
5,186 units of CCTV and 13,535 units of vehicle detector installed on the road are collecting traffic information and monitoring traffic conditions
52 local governments have built Bus Information Systems. 93% of buses of Korea and 13% of bus stops nation wide are linked to the BIS.
100% of expressway toll gates (316 toll gates with 793 lanes) is equipped with high-speed electronic toll collection system, “Hi-Pass”. 52% of cars is installed with Hi-Pass terminal in the car.
Over 100 traffic related application services (road, bus, taxi, metro, railroad etc.)
TESIV (Traffic Enforcement System Inspection Vehicle) in use from 2015 in Seoul : sensing+video+mobile
5/29/2015 © Finpro29
Video data
Geometric sensor: Linear & gradient
dataGPS data
Loop detector data
LED signage(warning)
Power input/output
Data collection &
Analysis
Mobility as a Service : O2O
“Connect Everything”
5/29/2015 © Finpro31
KaKaoTaxi38 million KaKaoTalk user Within 2 month from the service launch, 1.1 million
app downloads, 70,000 taxies, 1 million Taxi Calls
T-Map Taxi 18 million T-
Map user
T-Money Taxi 6 million Mobile T-
Money users
Customer Location
infoBig Data
Customer’s destination
info
Driver/Vehicle info & real-
time availability to
customer
Payment solutions Real-time Map,
Traffic & Navigation Data
“Using realtimetraffic & map & Big
Data, Transport and logistics are
the most important O2O
Service”
National Computing & Information Agency : Government’s Integrated Data Center
• NCIA recently made a “Big Data Analysis Team” provides Big Data analysis system to the government for the policy making and problem solving.
5/29/2015 © Finpro32
NCIA Government
Public Data Portal /
Government data
Generation
Private Data (SNS, Web, Portal, etc.)
collection Storage & Processing
Anlaysis
Transport & logistics
Service Development
Big Data in ITS
• KEC operates Expressway Public Data Portal as for traffic volume, speed & flow, expected driving time, service stations and road conditions on the expressways (http://data.ex.co.kr)
• MOLIT operates ITS National Traffic Information Center as for the traffic volume and flow, CCTV video, construction and accident data on the national road. (http://openapi.its.go.kr)
• Incheon Metropolitan City will build Big Data-based ITS between 2015 and 2016
– Phase I : Build Big Data platform analysis and analysis infra for the Big Data-based traffic surveillance system / H1 2015 / 600,000USD
– Phase 2 : Build Smart traffic control service and intelligent parking guidance system / H2 2015 / 700,000 US
– Phase 3 : inter-city traffic network service system / 2016
5/29/2015 © Finpro33
Challenges for Korea = Opportunity for Finland
Korea is good in system development, but weak in core components
• Expert engineer competent in processing big data based on Autosar - HTML5 . Expert engineer competent in application program using ARXML
• Sensing technology
• Unmanned maintenance and operation (Automation)
• Data analytics
• Components and solutions in Autonomous Driving (If USA is 100%, Korea is 85%)
• Map is the key to ADAS
5/29/2015 © Finpro34
:
MaaS-Intelligent Vehicle and Traffic Kick-off on May 26th at 8.30 – 13.00Finpro Auditorium, Porkkalankatu 1, Helsinki
AGENDARegistration, coffee and networking 8:30Welcome and agenda of the day 8:55Team Finland - Team Finland, Finpro and Growth Programs
(Hanna Marttinen-Deakins)- MaaS – Intelligent Vehicle and Traffic Growth Program
(Mikko Koskue and Jouni Salonen)
Global business opportunities- Opportunities in Intelligent Traffic and Connected Car in Korea
(Yoon-mee Kim)- Connected Car opportunities in Italy
(Marjaana Karjalainen)- Business cases from Germany and France
(Hanna Marttinen-Deakins)
SLUSH Hackathon for MaaS(Petri Vilén)
Short Break 10:30Workshops 10:45- Companies' Needs and Wants –work in groups Conclusions and Next Steps 11:45- Comments, Conversation and ConclusionsNetworking Lunch 12:30
CONNECTED CAR ECOSYSTEM IN ITALY
TELEMATIC PLATFORMS,TELEMATIC SYSTEMS
TIERS 1SUPPLIERS
OEMS
CONNECTIVITY PROVIDERS
INSIDE THE CAR
AROUND THE CAR
WITH THE ENVIROMENTS
WITH THE ROAD
CONNECTIVITY…
INFORMATION ENTERTAINMENT
LOCATIONCOMMUNICATION
SOCIAL MEDIA INSURANCE
OEMS
APPLICATION PROVIDERS
IT PROVIDERS AND INTEGRATORS
“UCONNECT” INFOTAINMENT SYSTEM
ENTERTAINMENT
PHONE
NAVIGATIONECO-DRIVE
CONTROLS
System blends touchscreen, voice and steering wheel controls, delivering different kinds of
information and entertainment
FURTHER CONSIDERATIONS
• The solutions need to be scalable –services that work only in one country are not interesting
• Plain vanilla mobile applications are NOT interesting
• The solutions that Fiat is hunting for now will be implemented in the cars that will be produced in 2017 – 2018
OPPORTUNITIES AT FIAT-CHRYSLER IN ITALY
Innovative services (e.g. audio books, parking
solutions)
Smart navigation (cloudconnectivity)
End-to End telematicsservice providers
Premium audio optimization
Face recognizion, AR
Fiat is evaluating new solutions that ”can change the world” especially in innovative services
Opportunities exist also for any innovative services and solutions
Marjaana KarjalainenFinpro representative for Italyc/o Dreamex [email protected]+39 348 222 1847Skype: marjaanakarjalainen
:
MaaS-Intelligent Vehicle and Traffic Kick-off on May 26th at 8.30 – 13.00Finpro Auditorium, Porkkalankatu 1, Helsinki
AGENDARegistration, coffee and networking 8:30Welcome and agenda of the day 8:55Team Finland - Team Finland, Finpro and Growth Programs
(Hanna Marttinen-Deakins)- MaaS – Intelligent Vehicle and Traffic Growth Program
(Mikko Koskue and Jouni Salonen)
Global business opportunities- Opportunities in Intelligent Traffic and Connected Car in Korea
(Yoon-mee Kim)- Connected Car opportunities in Italy
(Marjaana Karjalainen)- Business cases from Germany and France
(Hanna Marttinen-Deakins)
SLUSH Hackathon for MaaS(Petri Vilén)
Short Break 10:30Workshops 10:45- Companies' Needs and Wants –work in groups Conclusions and Next Steps 11:45- Comments, Conversation and ConclusionsNetworking Lunch 12:30
5/29/2015 © Finpro45
Audi Electronics Venture is looking for
• Transforming unstructured information like car bus signals into valuable event based information
• Building an abstraction layer between different content sources • Automatic pattern detection in unstructured data • Self-organizing & -optimizing storage and handling of big data in
order to reduce redundant information by taking shape and topology of data into account
5/29/2015 © Finpro46
• Companies with an innovative technology, product or service that can significantly advance or disrupt the automotive industry.
• Companies that want to demonstrate the value of their solution to the automotive industry by integrating it first with a BMW Group car.
• Companies that aim to become a major player in the global automotive market.
Source: www.bmwstartupgarage.com
5/29/2015 © Finpro47Source: www.bmwstartupgarage.com
BMW carage video
49
France: Ecomobility Ventures
Are interested in meeting with innovative Finnish start-ups and growth companies in the area of sustainable mobility and intelligent vehicles and traffic
Thank you
• Contact details for the opportunities:
Program Manager
+358 50 572 0647
© Finpro5/29/201551
:
MaaS-Intelligent Vehicle and Traffic Kick-off on May 26th at 8.30 – 13.00Finpro Auditorium, Porkkalankatu 1, Helsinki
AGENDARegistration, coffee and networking 8:30Welcome and agenda of the day 8:55Team Finland - Team Finland, Finpro and Growth Programs
(Hanna Marttinen-Deakins)- MaaS – Intelligent Vehicle and Traffic Growth Program
(Mikko Koskue and Jouni Salonen)
Global business opportunities- Opportunities in Intelligent Traffic and Connected Car in Korea
(Yoon-mee Kim)- Connected Car opportunities in Italy
(Marjaana Karjalainen)- Business cases from Germany and France
(Hanna Marttinen-Deakins)
SLUSH Hackathon for MaaS(Petri Vilén)
Short Break 10:30Workshops 10:45- Companies' Needs and Wants –work in groups Conclusions and Next Steps 11:45- Comments, Conversation and ConclusionsNetworking Lunch 12:30
MaaS WorkshopGroups
Group Meeting room Facilitators
• 1- Yellow Tokyo Teuvo Heikkinen and Perry Le Dain
• 2- Red New York Hanna Marttinen-Deakins and Minna Juuti
• 3- Blue America Yoon-mee Kim and Sari Ojala
• 4- Green India Marjaana Karjalainen and Jouni Salonen
• 5- Black Auditorium Petri Tulensalo and Jukka Lintusaari
5/29/2015 © Finpro54
MaaS WorkshopQuestions for discussion
Company Needs, wants, suggestions
1. Short introduction of participants (30 seconds each)
2. What are the pain points and challenges in your company´s internationalization?
3. How to improve the business? How can a Growth Program support your business in international markets?
4. Target countries (prioritization) and Customers segments (automotive, traffic, end customer…)
5. Events (trade fairs, conferences etc.)
• ITS World Congress Bordeaux 10/15
• Smart Mobility World Monza (Milano) 10/15
• Telematics Update Stuttgart 11/15
• MWC Mobile World Congress Barcelona 03/16
• Cebit Hannover 03/16
• Hannover Trade Fair 04/16
• Intertraffic Amsterdam 04/16
• Any other?
5/29/2015 © Finpro55
Possible marketing events
5/29/2015 © Finpro57
http://itsworldcongress.com/
http://www.gsma.com/events/mobile-world-congress
http://www.smartmobilityworld.net/en/
http://www.intertraffic.com/intertraffic-amsterdam/Pages/default.aspx
http://www.itsa.org/events/range.listevents/-
Tentative MaaS-program schedule
5/29/2015 © Finpro58
Action May2015
June2015
July2015
Aug2015
Sept2015
Oct2015
Nov2015
Dec2015
Jan 2016
Feb2016
Mar2016
Competence mapping
International plan and business models
International marketing,sales, distributionchannels
Preparation Export camp for target market
Trade fairs, conferences, exhibitions
ITS World CongressBordeaux
Other Events ?