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turassist.com AUTOSHOW2015 Esra Karagöz Marketing Manager

Esra Karagoz autoshow

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Page 1: Esra Karagoz autoshow

turassist.com

AUTOSHOW2015 Esra KaragözMarketing Manager

Page 2: Esra Karagoz autoshow

Autoshow 2015 Marketing

Before Autoshow

Page 3: Esra Karagoz autoshow

turassist.comAutoshow 2015| Marketing

BeforeAutoshow

E-mail signature

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turassist.comAutoshow 2015| Marketing

E-mailing campaign

BeforeAutoshow

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turassist.comAutoshow 2015| Marketing

Invitation letters to our corporate customers

BeforeAutoshow

Page 6: Esra Karagoz autoshow

Autoshow 2015 Marketing

Promotional Materials

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turassist.comAutoshow 2015| Marketing

Promotions

Z-card Accident Report Templates (compulsory by law to use it at accidents)

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turassist.comAutoshow 2015| Marketing

Car air fresheners

Promotions

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Autoshow 2015 Marketing

Tur AssistCorner

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turassist.comAutoshow 2015| Marketing

Tur AssistCorner

3.66 m high5x4 mWooden material + vinyl covering

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turassist.comAutoshow 2015| Marketing

We were @851 nr. Corner full time everyday between 21-31 May 2015.

Tur AssistCorner

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turassist.comAutoshow 2015| Marketing

We introduced our 2nd hand warranty product Mapfre Warranty at our corner.

Tur AssistCorner

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turassist.comAutoshow 2015| Marketing

We created great relationships with our neighbour companies like Manheim, Opet Fuchs, etc.

Tur AssistCorner

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turassist.comAutoshow 2015| Marketing

We made a raffle with the prize Mapfre Warranty and had 2337 people’s data with their permission & signature by means of our permission document.

Tur AssistCorner

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Autoshow 2015 Marketing

Location basedSMS sending

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turassist.comAutoshow 2015| Marketing

Location BasedSMS Sending

We invited the fair visitors to

our corner via sending SMS through the two biggest GSM

operators of Turkey, Avea &

Turkcell.

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turassist.comAutoshow 2015| Marketing

Through Avea GSM operator, we made SMS sending on 22-23-24 & 30-31 May 2015 to 10.020 visitors.

Location BasedSMS Sending

Through Turkcell GSM operator, we made SMS sending on 30-31 May 2015 to 4.354 visitors.

In total we reached 14.375 Autoshow visitors and increased their awareness about Tur Assist ve Warranty.

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Autoshow 2015 Marketing

Stand ActivityMagic Glass

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turassist.comAutoshow 2015| Marketing

ActivityMagic Glass

We had posters to attract people to our corner for trying

Magic Glass, listening

to our team about Mapfre Warranty and joining the

Warranty raffle.

Page 20: Esra Karagoz autoshow

turassist.comAutoshow 2015| Marketing

Our virtual reality machine (Occulus) Magic Glass attracted the attention of the entire fair.

ActivityMagic Glass

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Autoshow 2015 Marketing

ProfessionalPhoto & Video

Shooting

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turassist.comAutoshow 2015| Marketing

Professional Photo &Video Shooting

Professional photo & video shooting

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Autoshow 2015 Marketing

SocialMedia

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turassist.comAutoshow 2015| Marketing

SocialMedia

Invitation for our followers on social media on our official social media pages

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Autoshow 2015 Marketing

AfterAutoshow

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turassist.comAutoshow 2015| Marketing

AfterAutoshow

After determining the 10 lucky winners of the raffle, we realised a special design e-mailing for them.

Page 27: Esra Karagoz autoshow

turassist.comAutoshow 2015| Marketing

We sent “My Automobile is Safe with Tur Assist!” boards to raffle winners enclosed with the Mapfre Warranty booklets and asked them to send pictures to us so that we can make use of these pic.s on our social media pages.

AfterAutoshow

Page 28: Esra Karagoz autoshow

turassist.comAutoshow 2015| Marketing

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