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Over the last few years, automotive retail marketing has changed dramatically. Gone are the days when dealerships could limit advertising to the newspaper and get desirable results. Today’s marketing strategies are much more complex, involving traditional media, the Internet, email, and most recently, social media. Many dealerships are still shifting marketing budgets to digital channels, but more progressive dealerships have begun allocating their digital marketing budgets to social marketing.
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Who we are THE TEAM
A partnership of individuals with global, regional and local experience in the automotive industry
资深的合伙团队
Top management positions in regional offices of automakers, national distributors and leading local auto groups
实践区域高层管理经验
Diverse expertise with an excellent network of contacts, associates and regional support
广泛的联络网
Auto Media NetworkWHAT WE DO
Strategic Business Alliance 战略商务联盟AMN’s core business is in Strategic Business Alliance Consultancy. Our unique network of key international and regional contacts and our extensive experience in the regional arena put us in a vantage position to offer opportunities in regional business investments and acquisitions, regional growth, expansion and partnership related to the automotive industry.
Business Consultancy
商务顾问服务Management and operational consultancy services to national distributors and dealership networks to improve efficiency, planning and marketing results.
Turnkey Project
项目启动From identifying key partners and opportunities to establish operational and distribution network, AMN can free an organization from taxing its own resources and manpower.
Capitalize on Technology
科技利益认可Technology is a key factor in today’s automotive industry. AMN is providing auto solutions in this competitive environment, on how to use technology to gain an edge over the competitors.
Private Investors
Manufacturers’ Regional Offices
China Automakers
Automotive Trade
Trade Suppliers
Importers & Dealers
Technology Partners
Clients
Our Value Chain
Our Automotive Partners
Provides business consultancy services to auto importers and dealers
throughout the region.
Successful Collaborations
Mr. Jeffrey Low – Managing Partner
13 years of vast automotive experience in marketing, business development, retail sales and day-to-day operations.
Automotive experience includes the sales of Mercedes-Benz with a local distributor in Singapore Senior Country Manager - working for Volkswagen Group Singapore as the Head of Singapore
Operation, responsible for setting up the Volkswagen National Sales Company in Singapore Experienced in setting up new network/businesses and developing new markets General manager - working for one of Singapore’s largest automotive dealerships as General
Manager responsible for the retail sales of brand new vehicles and export of pre-owned vehicles to Africa, New Zealand and Sri Lanka
Jeffrey provides Sales & Marketing consultancy services to auto importers and dealers at Auto Media Network
Partner Profile
Mr. Vincent Chong - Partner, Planning and Operation
Previous post held was with Volkswagen South East Asia Pacific where he was the Senior manager, Strategic Planning & Business Development
10 years of automotive experience 7 years of regional exposure responsible for the growth and development of an European
make for the South Asia region and the ASEAN markets Experienced in setting up new automotive importer and dealer operations Played a key role in establishing an AFTA CKD project
Vincent plays a vital role in Auto Media Network in Planning and managing Operations which is very important to our future progress and development.
Partner Profile
Mr. Bob Lim - Consultant, Business Process & Strategist More than 20 years of regional automotive experience spanning across China, Thailand and
Singapore, with a successful track record managing both start-ups and established business units, represented a wide range of brands and models in functions ranging from distribution, retail, after-sales support to technical services
Currently head of business and dealer development, Anglo-Thai Co Ltd, Hup Soon Global Group, sole distributor for Case New Holland farm tractors in Thailand and Laos, and various well-known agricultural farm equipment and implements, for Thailand, Laos and Cambodia.
Previously, General Manager of Nanjing Li Zhi Xing Mercedes Benz Sales and Service Co Ltd, General Manager of Ningbo Star Automotive Sales and Service Co Ltd,
General Manager of Sime Darby Thailand (Mitsubishi) and Performance Motors Thailand, Executive Director, Cycle & Carriage Thailand Co Ltd, and various management positions in
Cycle & Carriage Singapore. Operations include body & paint shop, parts trading, sales & after-sales, finance & insurance, accessories & merchandise, OEM repairs, vehicle trading, government and corporate fleet sales, and strategic network planning.
Bob is fluent in English, Chinese and Thai
Consultant Profile
Welcome to the social media age
We’re bombarded with newtechnologies, and we use them foreverything – to get our news, to keep intouch, to sell our products, to share ourthoughts.
It has landed plenty of wittycommentators in hot water for their“quick fire” remarks.
It has even been used to orchestratea nationwide revolt.
It has changed the world’scommunication landscape, or maybeushered in a new one altogether.
We need to fine-tune ourcommunication style if we want tocut through the noise and reach ourtarget audience where it’s at.
Welcome to the social media age
It is an umbrella term that generally includes sites that integrate technology with social interaction.
The benefits of social media include the ability to keep abreast of current events, with regular news updates, blogs and tweets providing information to a huge audience in an instant.
Social media is about listening to what´s going on in your industry and taking part in the conversation.
Social Media A new media initiative
Over the last few years, automotive retail marketing has changed dramatically.
Gone are the days when dealerships could limit advertising to the newspaper and get desirable results. Today’s marketing strategies are much more complex, involving traditional media, the Internet, email, and most recently, social media.
Many dealerships are still shifting marketing budgets to digital channels and have begun allocating their digital marketing budgets to social marketing.
They’re getting “bankable results” that attract, convert, and retain more customers in today’s new economy.
Social Media A new media initiative
Social media is made up of Internet-based tools designed for people to share information, ideas, photos, videos, and so on among each other.
Social media influences the conversations about your dealership, your brand, and/or your competitors, and clearly, people are reading online reviews and taking those recommendations seriously.
The key is to make sure you influence those conversations and ultimately the buying decisions rather than permitting your competitors dictate this process.
Social Media A new media initiative
It’s not what you say about you that’s important.
It’s what they say about you.
• Influence conversations about your dealership, brand, and franchise • Create a direct, opt-in communication channel that bypasses artificial filters
• Maximize your brand recognition among local, in-market buyers
• Drive traffic to your website, where you can further engage potential buyers to create a positive and complete online consumer experience
• Track results and repeat successful campaigns to maximize return on investment
Auto SocietyA tailored strategy, A new initiative
Why should you add social media to your digital marketing strategy?
Create your dealership’s own social community, making members your “brand evangelists.”
This community then provides you with the ability to influence positive reviews and conversations, and then syndicate that content to hundreds of social networks like Facebook and Twitter.
This strategy eliminates the need to manage content on hundreds of sites and lets you have greater control over the content that gets indexed by the search engines.
The Solution
Auto SocietyA tailored strategy, A new initiative
The solution is to create your dealership’s own social community
• Do-It-Yourself (DIY): If keeping costs low is a concern, a devoted dealership employee can execute a social media strategy.
• Professional help: By hiring a social media professional to design and implement a strategy. A one-time, up-front expense can reduce your constant investment of time and attention.
• Outsource to digital partner: For ongoing support, some dealerships will choose to outsource social marketing strategy and reputation management to a social media or digital partner.
Ways to manage a social media strategy
Auto SocietyA tailored strategy, A new initiative
Ways to manage a social media strategy
As modern-day communicators, wecan’t ignore social media. We mustlearn how to make it work for us.
It’s amazing how many people you can touch if you have the means to convey your message effectively.
Start your conversation with your client……now
Social Media A new media initiative
