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Audi India Press Communications Metabelle Lobo Head, Press Communications E-Mail: metabelle.lobo@audi.in

Audi drives in the new Audi A6 Matrix The world’s most successful executive sedan now more powerful, intuitive and sophisticated

• New 2.0L TDI engine generating 190 hp (140 kw), power output increased by seven percent and fuel efficiency by five percent

• New seven-speed S tronic® transmission • New Audi Matrix LED headlights - standard • Next generation MMI® with 20.32 cm retractable screen; Navigation with

MMI® Touch - standard • Intuitive & Advanced Voice Dialogue System - standard • Best in class Bose® Surround Sound with 600 watts output - standard • Offers eight airbags, two of which are dedicated rear side airbags • Engineered Intuition: #ItJustKnows • Exceptionally priced at INR 49,50,000 ex-showroom New Delhi and Mumbai

Mumbai, August 20, 2015: Adding yet another winner to its comprehensive and diverse portfolio, Audi, the German luxury car manufacturer today introduced the new Audi A6 Matrix – a comprehensively updated version of one of the world’s most successful executive sedans. The winner in the business class is now even better with the new engine, new seven-speed S tronic® transmission, Matrix LED headlights and an advanced infotainment system – all this at an exceptional price of INR 49,50,000 ex-showroom New Delhi and Mumbai. This is the sixth launch for Audi this year after the launch of the Audi R8 LMX, Audi RS 7 Sportback, Audi TT Coupé, Audi RS 6 Avant and the Audi Q3.

“With the new Audi A6 Matrix, we are writing the next chapter in an excellent success story. The Audi A6 Matrix sets new standards in innovative technology that makes the sedan even more efficient, more powerful, more intuitive and more sophisticated than ever. The car features Audi Matrix LED headlights, signature Singleframe grille, new engine and transmission and an advanced infotainment system along with comprehensive updates to the profile and design. The new Audi A6 Matrix with its ‘Engineered Intuition’ is a brilliant performer inside out and when you buy it, you couldn’t have asked for a better driving companion as #ItJustKnows. The new Audi A6 Matrix is our sixth launch this year. We have seen increasing demand and success with our launches and are confident of setting new benchmarks for the luxury car industry in India,” said Mr. Joe King, Head Audi India.

   

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#ItJustKnows – The new Audi A6 Matrix Design Designed for athleticism and elegance, the Singleframe grille at the front is wider, its six corners are more striking; the chrome struts provide for even more elegance. The bumper has also been redesigned. The large, precisely defined wheels well emphasize the muscular character; the trim strips over the side windows are in high-gloss black. Numerous components of aluminum and hot-shaped steel form the backbone of the systematic lightweight construction concept.

New 45.72 cm wheels, five ‘ V ’ Spoke design alloy wheels for a sporty look

Length- 4.93 m Width- 1.87 m Height- 1.46 m

Weight - 1,830 Kgs 530-liter trunk capacity

Engine The new Audi A6 Matrix is available in 2.0L TDI, delivering 190 hp (140 kW), mated to the sleek seven-speed S tronic® transmission. The car propels from 0-100 kmph in 8.4 seconds. Enhanced Driving Dynamics

Audi Drive Select with four driving modes for customized driving: Four cars in One

Steering Mounted Paddle Shifters help in an engaging drive with the new & powerful engine with the S tronic® transmission

Adaptive Air Suspension that adjusts to varying road conditions as well as adapts to the driving modes of the Audi Drive Select

The progressive Matrix LED Headlights Technology

Audi bundles the Matrix LED headlights with front and rear dynamic turn indicators

A bundle of 19 light emitting diodes per headlight paired with four reflectors produce the high-beam light

Matrix LED headlights which are permanently on high beam, ideally illuminate the road ahead without dazzling other road users by switching off individual LEDs

   

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Safety

Continuing with our dedication to safety, the new Audi A6 Matrix comes with eight airbags, two of which are dedicated rear side airbags – a best in class feature.

Well-Finished Interior The bold style of the exterior is echoed in the car’s spacious interior. Every detail documents the uncompromising level of quality. Salient element is the ‘wrap-around’ – an inlay encircling the driver and co-seat passenger. The efficient four zone automatic air conditioning system is standard.

MMI® and Infotainment The new Audi A6 Matrix is equipped with the Next Generation Modular Infotainment Platform. With this, the customer gets a host of new functionalities. The MMI® touch is also available as a part of this system. The new Audi A6 Matrix is also way ahead when it comes to infotainment. The advanced MMI system also offers a Remote Control for the convenience of the rear seat passenger.

The Audi model range in India includes the Audi A3 Sedan, Audi A3 Cabriolet, Audi A4, new Audi A6 Matrix, Audi A7 Sportback, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi TT Coupé, Audi S4, Audi S6, Audi RS 5 Coupé, Audi RS 6 Avant, Audi RS 7 Sportback, Audi R8, Audi R8 Spyder, Audi R8 V10 plus and Audi R8 LMX available across the country: in Ahmedabad, Bengaluru, Bengaluru Central, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Guwahati, Hyderabad, Indore, Jaipur, Kanpur, Karnal,

Seats are electrically adjustable with the driver side memory function

Seats wrapped in high quality Milano Leather in three colors: Black, Beige and brand new Nougat Brown

Co-driver seat electrically adjustable from the rear for additional leg room

Four zone automatic air conditioning for individual temperature preferences

Power-retractable 20.32 cm monitor

Advanced voice dialogue system

Bose® Surround Sound System with 600 watts output

Top-of-the-line navigation system

   

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Kochi, Kolkata, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mumbai South, Mumbai West, Nagpur, Nashik, Navi Mumbai, Noida, Pune, Raipur, Ranchi, Surat, Udaipur, Vadodara and Visakhapatnam.

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In 2014, the Audi Group delivered approximately 1,741,100 cars of the Audi brand to its customers. The company achieved revenue of €53.8 billion and an operating profit of €5.15 billion in 2014. Audi operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun and Foshan (China) as well as Jakarta (Indonesia). The brand with the Four Rings will start producing cars in Curitiba (Brazil) this year and in San José Chiapa (Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The company currently employs approximately 80,000 people worldwide, thereof around 58,000 in Germany. Total investment of about €24 billion is planned from 2015 to 2019 – primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long-term goal is CO2-neutral mobility.