1/3

Audi India presents a thrilling array of sporty, progressive and sophisticated vehicles at the Auto Expo 2014

Unveils ‘The next big Audi - Audi A3 Sedan’

Special Attraction: Audi R18 e-tron quattro

Technology Concept: Audi Sport quattro concept

Sporty Highlights: Audi RS 7 Sportback and Audi R8 V10 Spyder

Plans to increase dealership footprint to 40 in 2014

Terence Johnsson, Vice-President, Overseas Sales of AUDI AG: “In 2013, Audi

achieved new sales records in more than 40 markets and India was one of them

with sales of 10002 units.”

Greater Noida, February 5th, 2014: Audi, the German luxury car manufacturer and India’s

leading luxury car brand presented an exhilarating line-up of luxury cars along with the Audi

Sport quattro concept at the Auto Expo 2014 in Greater Noida. The company unveiled the

next big Audi - Audi A3 Sedan - apart from special versions of its class-leading and award-

winning SUVs - Audi Q3, Audi Q5 and Audi Q7. The brand with the four rings also showcased

its recent and most powerful addition to the India fleet - the Audi RS 7 Sportback. Another

highlight at the Audi stand was the Audi R18 e-tron quattro to celebrate Audi’s success in

motorsports. The Audi range was presented by Mr. Terence Johnsson, Head of Sales

Overseas, AUDI AG and Mr. Joe King, Head, Audi India.

“In 2013, Audi achieved new sales records in more than 40 markets and India was one of them with

sales of 10002 units. We believe this market has tremendous potential for further growth of brand

Audi. Reaffirming our commitment to the Indian market, we are bringing the Audi A3 Sedan - the

next big Audi to India. We expect the Indian market to continue to grow and to contribute

substantially to Audi’s global sales,” said Mr. Terence Johnsson, Head of Sales Overseas, AUDI AG.

2/3

“We have kick-started 2014 on a strong note and as we continue to strengthen our market

leadership, we are truly committed to deliver best value to our customers and maintain a

passionate focus on offering unique products and service. We believe that the Indian market has

tremendous potential and we will continue to focus on sustainable and profitable growth. Our

presence in India is growing stronger by the day and we want to reach out to all Audi enthusiasts.

We will continue with our network expansion strategy and plan to increase our network to 40

dealerships by end of 2014,” said Mr. Joe King, Head, Audi India.

"The introduction of the Audi A3 Sedan, underlines our understanding of the Indian customer. This

car will open a new customer segment and bring more and more fans into the Audi family. The

Audi A3 Sedan is a car that reflects technology, everyday suitability and comfort but most of all

true luxury,” added Mr. King.

Showcars: Audi A3 Sedan and Audi A3 Cabriolet

The Audi A3 Sedan is a combination of arresting design, visionary technology and luxurious

performance, and sets a new benchmark in the category with quality, style and innovation at the

forefront.

The A3 Sedan has delighted customers, the world over. It inherits all the genes that embody an

Audi and goes a step ahead with the latest infotainment system in the Audi Range. It will be the

benchmark for entry level luxury cars in the country and is truly ‘Luxury without compromise’.

Audi A3 Cabriolet is a 4 seater – 2 Door – sporty, versatile and elegant car with aggressive styling.

The A3 Cabriolet has a fully motorized retractable roof which can even be operated on the move. It

multiplies the driving experience and showcases a youthful and exciting body style.

Performance Showcars

Audi’s presence at the Auto Expo is also dominated by the display of its sporty performance cars -

the recently launched Audi RS 7 Sportback, Audi R8 V10 Spyder and Audi R18 e-tron quattro.

Combining the power of a sportscar with the elegance of a large, five-door coupé, the Audi RS 7

Sportback is the most powerful Audi in India. With its aesthetic design and impressive sportiness,

the Audi RS 7 Sportback has established new benchmarks in the performance sportscar segment

in India.

SUV Showcars

With its award winning luxury Q range of SUVs, Audi re-iterates its supremacy in the luxury SUV

3/3

segment. On display are special versions of the Audi Q3, Audi Q5 and Audi Q7, giving Audi

enthusiasts a peek into the Q-life of glitz and glamour.

Concept: Audi Sport quattro concept

A combination of winning motor sport qualities with the utmost in everyday practicality, the Audi

sport quattro concept, represents the technology that went on to become more than just a symbol

for a long line of successes by Audi. Brawny, compact, powerful: the appearance of the Audi sport

quattro concept makes no secret of its potential. A thoroughbred driving machine with 515 kW

(700 hp), Eight-cylinder twin turbocharged V8 engine, a lightweight body and the latest

generation of quattro permanent all-wheel drive, the Audi Sport quattro concept, also captivates

the audience at the Audi Stand this year.

The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi

Q3, Audi Q3 S Edition, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coupé, Audi RS 7 Sportback,

Audi TT Coupé, the super sportscar Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available at

Audi dealerships across the country.

– End –

The Audi Group delivered around 1,575,500 cars of the Audi brand to customers in 2013. From January through the end of September 2013 the Company posted revenue of €37 billion and an operating profit of €3.74 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings produces cars also in Foshan (China) since December 2013, in 2015 in São José dos Pinhais (Brazil) and 2016 in San José Chiapa (Mexico). AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs almost 73,000 people worldwide, including around 50,000 in Germany. Total investment of around €22 billion is planned from 2014 to 2018 – mainly in new products and sustainable technologies.