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Self-enabling: The next frontier for transforming the consumer experience in connected vehicles
Kalman Gyimesi@kalgyimesiIBM Watson IoT20.09.2016
Whatarethemostimportantexternalforcesimpactingtheautoindustrytodayandin2025?
Technologyprogress
Consumerexpectations
66%68%
50%46%
2014 2025
Source:Automotive2025:Industrywithoutborders,IBMInstituteforBusinessValue,2015
Technology and consumer expectations have become the most important forces impacting the auto industry
By 2020, internet connectedvehicles will be the
#1connectedapplication 350
Also, connectedvehicles will produce
of data per minuteMB
of new cars are connected to the internet, packed with sensor technologies
35%Today,
The Internet of Things transforms consumer’s experiences in cars
Touchscreens require taking eyes off the road – drivers can’t feel the controls
But,…is this the answer?
…every digital interaction in connected cars focus on one of three purposes
What is the right approach?
Self-integratingSecure, seamless digital
integration
Self-configuringPersonalization and
Customization to environment
Self-socializingVehicle social networks to assist others, utilizing the vehicle for ancillary tasks
Self-drivingAutomated and autonomousmobility
Self-learningCognitively optimizing performance
to occupants and environment
Self-healingAnalytics and prognostics forservice and maintenance
IBM sees a future where cars will enable themselves
Self-healing
Self-socializing
Self-driving
Self-learning
Self-configuring
Self-integrating
What self-enabling vehicle capabilities would interest you in the future?
59%
55%
54%
54%
51%
49%
Global
Research shows strong consumer interest in self-enabling capabilities in cars
Extremely/Veryinterested
Information• Personal• Usage• Derived• External
Personas• Mobility• Commerce• Communications• Health
Events• Commuting• Traveling• Shopping• Socializing
Personalization is the underpinning to a self-enabling vehicle
Devices• Smartphones• Tablets• Laptops• Wearables• Vehicles
…the next generation will help you more directly…
…how will this be experienced in cars?
Some have begun to make that connection…
Consumers’ willingness to share personal data depends on their trust and recognition of clear value
Natural language interfaces develop cognitive knowledge…
…while IoT connections to vehicle operations help to self-enable
By better understanding their occupants, vehicles can create new experiences
Cognitive systems democratize innovation by scaling knowledge…
To deliver value, you must make sense of all the data and put it to use
Sensors Data Analytics Information Cognitive Knowledge
Question &Answers
− Natural Language Processing− Machine Learning− Question Analysis− Feature Engineering− Ontology Analysis
Watson won Jeopardy! In 2011 using what is now a single API built on five underlying technologies
Question & Answers
Personality Insights
Keyword Extraction
Image Link Extraction
Language Detection
RelationshipExtraction
Feed Detection
Concept Expansion
Dialog Sentiment Analysis
Visual Recognition
Concept Insights
Concept Tagging
Natural Language Classifier
Language Translation
Message Resonance
Text to Speech
Retrieve & Rank
TaxonomyAuthor Extraction
Tone Analyzer
Image Tagging
Tradeoff Analytics
Watson News
Text Extraction
Speech to Text
Entity Extraction
Face Detection
Since 2011, Watson has grown to a family of 30 APIs
Soon Watson will be over 50 APIs and IBM is committed to adding more each year
Question & Answers
Personality Insights
Answer Generation
Image Link Extraction
Language Detection
Relationship Extraction
Feed Detection
Concept Expansion
Dialog Sentiment Analysis
Visual Recognition
Concept Insights
Concept Tagging
Natural Language Classifier
Language Translation
Message Resonance
Text to Speech
Retrieve & Rank
TaxonomyAuthor Extraction
Tone Analyzer
Image Tagging
Tradeoff Analytics
Watson News
Text Extraction
Speech to Text
Entity Extraction
Face Detection
Decision Optimization
Knowledge Graph
Usage Insights
Fusion Q&A
Video Augmen.
Risk Stratification
Policy Id
Easy Adaptation
Emotion Analysis
Knowledge Studio Service
Decision Support
Statistical Dialog
Criteria Classification
Q&A Qualification
Knowledge Canvas
Factoid Pipeline Case Evaluation
Keyword Extraction
Factoid Pipeline
CaseEvaluation
These APIs are the foundation for understanding the driver in new ways
Question & Answers
Personality Insights
Answer Generation
Image Link Extraction
Language Detection
Relationship Extraction
Feed Detection
Concept Expansion
DialogSentiment Analysis
Visual Recognition
Concept Insights
Concept Tagging
Natural Language Classifier
Language Translation
Message Resonance
Text to Speech
Retrieve & Rank
TaxonomyAuthor Extraction
Tone Analyzer
Image Tagging
Tradeoff Analytics
Watson News
Text Extraction
Speech to Text
Entity Extraction
Face Detection
Decision Optimization
Knowledge Graph
Usage Insights
Fusion Q&A
Video Augmen.
Risk Stratification
Policy Id
Easy Adaptation
Emotion Analysis
Knowledge Studio Service
Decision Support
Statistical Dialog
Criteria Classification
Q&A Qualification
Knowledge Canvas
Factoid Pipeline Case Evaluation
Keyword Extraction
Factoid Pipeline
CaseEvaluation
Simplify the complexity of technology that has become steadily more pervasive in vehicles1
Self-enabling vehicles are the next target for connected innovation2
2 Cognitive + IoT is the winning formula for enabling a differentiated experience3
How will vehicles become more self enabling?
How will cognitive help deliver personalization and value?
Kal GyimesiAutomotive Marketing LeaderIBM Watson [email protected]@kalgyimesi
Alsofollow@IBMAutomotive
FindtheIBMInstituteforBusinessValuestudiesdiscussedtoday:https://ibm.biz/Auto2025https://ibm.biz/AutoConsumer