2011 Audi A5 Why-Buys in 3D

Designwhat design attributes make it special?

DynAmicshow does this feature impact the user?

DifferentiAtionin what ways is it unique or different from the competition?

1.DistinctiveA5coupestyling

2.Award-winning,benchmarkinteriordesign

3.Standard2.0TFSI®engine

4.quattro®permanentall-wheeldrive

5.AudiNavigationPlus/third-generationMMI

6.AudiParkingSystemwithrearviewcamera

7.Audisideassist

8.8-speedTiptronictransmission

9.Bang&Olufsen®premiumsoundsystem

10.Activeandpassivesafetyfeatures

“ThesleekA5blendsnumerousdesignelements…

“LikeallAudimodels,theA5featuresaninteriorofworld-classcraftsmanshipandmaterials…

“The2.0TFSIenginecombinesAuditechnologiesofturbocharging,FSIdirectinjection…

“ThemechanicaldifferentialoftheA5’squattrosystemfeaturesa40:60rear-axlebias...

“ThehighscreenresolutionandadvancedfunctionsoftheAudiA5’sMMIandAudiNavigationPlus…

“TheavailableAudiParkingSystemwithrearviewcamera…

“AvailableAudisideassistusesradardetection…

“Brand-newfor2011,thestandard8-speedTiptronictransmissionoffersadditionalsmoothshiftpointsandadaptabilityassociatedwiththistechnology…

“With505watts,14speakersand10amplifiers…

“ThenumerousactiveandpassivesafetysystemsintheA5’ssafetyconcept…

…thatappealtotheemotionoftimelesscoupestyling…

…thatimmersesdriverandpassengersinsheersophistication…

…todeliverthrillingperformanceandhighefficiency1inonepackage…

…thatincreasesitsperformanceagilityanddirectionalstability…

…allowuserstowatchDVDs,importmusicfiles,controliPods®,viewreal-timetrafficinformation,navigatein3Dviewandmore…

…addsanadditionaldimensionofvisibility…

…tomonitorvehiclesinthe“blindspot”areaandwarnthedrivervisually…

…tocloselymatchthepowerandtorquecurvesofthe2.0TFSIengine….

…theavailableBang&Olufsenpremiumsoundsystemoffersthrillingsoundreproduction…

…worktogethertoprovideoptimalperformanceinallsituations…

…inanunmistakableAudiway.”

…thatistheenvyoftheautomotiveindustry.”

…thathaswonaworldwide‘engineoftheyear’awardfiveyearsrunning.”

…undervirtuallyallroadconditions,includingdrypavement.”

…fromaneasy-to-usecontrolinterfacethatclearlytakestheleadfromthecompetitionintermsofuser-friendlytechnologyintegration.”

…withadisplaysystemthatmakesothercamerasseemprimitivebycomparison.”

…afeaturefewcompetitorsoffer.”

…andit’snotavailableonanycompetitor.”

…andexclusivebrandtechnologywithinitsclass.”

…andtheelectromechanicalparkingbrakeandturnindicatorsinthemirrorsarenotavailableonsomecompetitors.”

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

1 A5

Xenonplusheadlights(standardS5,optionalA5)

Auto-levelingheadlights(standardS5,optionalA5)

Side-turnindicatorsinexteriormirror

18"(A5)and19"(S5)wheels

Leatherseatingsurfaces(A5)

Premiumfullleatherupholstery(standardS5,optionalA5)

Power-adjustablefrontpassengerseatswithpower4-waylumbar

adjustment

60/40split-foldingrearseat

Multifunction3-spokesteeringwheel

Automatic3-zoneclimate-controlsystem

4-wayadjustablefrontcenterarmrest

AudiValveliftSystem(AVS)(A5)

8-speedTiptronic®transmission

5-linkfrontsuspensionandindependenttrapezoidal-linkrearsuspension

withanti-divecompensation

Slinesportssuspension(optionalA5)

40/60asymmetric/dynamictorquesplit

Servotronicspeed-sensitivesteering

Longercomponentlife,brighter,morefocusedlightbeamsforincreased

visibility

Ensurethatheadlightbeamsstaylevelregardlessoftheroadgradeorthe

vehicleload

Increasesafetybyclearlysignalingthedriver’sintentionswhenturning

Preserveexteriorappealwhileenhancingvehiclestability

Sportingflairwithadecidedlyluxuriousfeel

LuxuriousSilknappaleather(S5)orMilanoleather(A5)emphasizesthe

noblecharacterandqualityoftheotherinteriormaterialsintheA5andS5

Allowfrontpassengerstofindacomfortableseatingposition

Increasesstoragespaceandflexibility

Helpsdrivermaintaincontrolandkeepeyesontheroad

Increasesindividualoccupantcomfortforthedriver,frontpassengerand

rearpassengers

Allowsthedriverorfrontpassengermorecomfortandversatility

Improvesfueleconomy1andincreasesengineperformance

Personalizesthedrivingexperienceandgivesthedrivertotalcommand

viaTiptronic®sportmode,shiftpaddlesandDynamicShiftProgram

(DSP),whichadaptstodriverpreferences

Inspiresconfidenceinperformancedriving,reducesbrakediveunder

heavybrakingandprovidesmaximumtractionpotentialduringcornering

Increasessuspensionfirmness,resultinginatighter,moreaggressive

roadfeelforbetterhandling

Providesmoresportinessandmoreemphasisonpowertowardtherear

ofthevehicleforoptimizedcorneringandhandlingdynamics

Adjustssteeringresistancebygaugingvehiclespeed;providesoptimal

controlunderalldrivingconditions

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©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A5 product Highlights

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TheAudiA5hascollectedseveralimpressiveawardssinceitsintroduction,includingIntelliChoice’sBestValueoftheYearin2010andtheStrategicVision2010TotalQualityIndex™award.TheA5alsowonthe“AspirationalLuxuryCar”MotoristChoiceAwardin2009.Helpyourcustomersaspiretothishigh-performingchampionofAudiideals.

new features/change points for 2011:

n NewTitaniumSportPackageforCoupemodels

n NewTeakBrownexterior(A5only)

n New8-speedTiptronic®transmissionstandardon2.0TFSIquattroA5CoupeandCabriolet

offer structure:

n Auto-dimminginteriormirrorandcompassincludedinPremiumPlusmodels

n RearbackupcamerawithrearparkingsensorsnowincludedinA5/S5Prestige

n AudiSideAssistnowastand-aloneoption

n NavigationPackagenowincludesHDradioinPremiumPlusmodels

n HDradioincludedasstandardinPrestigemodels

n NewTitaniumSportPackageforPremiumPlusandPrestige:blackgrillesurround;new5-spokerotor-designwheel;nochrometrimaroundwindows;SportsEquipment:seats,suspension,steeringwheel

Discontinued:A53.2Coupe

Audimusicinterface

Navigationpluspackagethatincludesnavigationandthird-generation

MMI

AudiconcertsystemwithCDplayer

StandardSIRIUS®satelliteradiowiththree-monthsubscription

AudiAdvancedKey(optional)

Rain-sensingwipers

Advanced,two-stage,occupant-sensingairbagsupplementalrestraints

Audibackguardsystem

Electromechanicalparkingbrakewithhill-holdfunctiononmanual

transmissions

Lightsensor

Safety-beltpre-tensioners

AllowsfullcontrolofiPodthroughMMIscreen

Offersuniquebird’s-eyeviewaswellasday-nightbackgroundsettings,

enhancesconfidencewhendrivingtonewdestinations,coverage

ofcontinentalU.S.

Providesacrystal-clearaudioexperienceandfeaturesmorechannel

memorypresetsforAM/FM/satelliteradio,GraduatedAudioLevel

Adjustment,RadioDisplaySystemandAutostorefunction;offersMP3

capability

Morethan130channelsof100-percentcommercial-freeradiogive

passengersmoreoptionsforlisteningtomusic,news,sportsandtalk

showscoasttocoast

Enablesthedoorstobelockedorunlockedwithoutactiveuseofthe

ignitionkey,andtheengineisstartedbypushingabuttononthecenter

console

Proactivelykeepdriver’sviewclearbyautomaticallyactivatingwhen

sensingmoistureonwindshield

Providesuperiorpassivesafetyprotectionthatadaptstotheseverity

ofthecrashimpact,aidedbyseat-mountedfrontairbags2andthe

Sideguard™head-protectionairbags2

Providesgreaterprotectiontotheheadandneckfromtheimpactofrear

collisions

Engageswiththepushofabutton;disengageswhentheacceleratoris

applied;actsasahill-holdonmanualtransmissionsbykeepingvehicle

inplacewhenidlingonahill

Asafetyandconveniencefeature—turnsonheadlightsautomatically

whenitgetsdark

Takesupsafety-beltslacktohelpreduceoccupantforwardmovement

duringacollision

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Audi A5 safety

TheAudiA5’ssafetyfeatureshelppreventaccidentsandincreaseitsperformancewhenunavoidablecollisionshappen.Afewoftheseinclude:

n Side-impactprotectionwithsensorsindoorsandC-pillars

n ESP8.1

n Rearviewcamerawithparkingsensors

n Dualfrontandsideairbags2

n Sideguard™headairbags2

n Three-pointsafetybeltsforallpassengers

n Audibackguardsystem

n Anti-diverearsuspensionproperties

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A5 product Highlights

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©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 s5 coupe & cabriolet

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Visceral variations on a theme.

It’sthespecificbadge,thespecificbumpers,the19"alloywheels,theSportdifferential,thedistinctexhaustnotethatreverberatestheTeutonic,gutturaltoneofa4.2-liter,all-aluminumV8—andmore—thattransformsanA5intoanS5,andthedrivingexperienceintosomethingquiteextraordinary.

Here’sasummaryofthefeaturesexclusiveorstandardtothe2011AudiS5:

n 4.2FSIV8withsix-speedmanualorTiptronic®transmission

n AudimusicinterfacewithiPod®andiPhone®integration

n Cominghomeandleavinghomefunctions

n Rain-sensingwipers

n Eight-waypowerS5sportseatswithintegratedheadrestraints

n quattro®withSportreardifferential

n Silknappaleatherupholstery

n Squadexhaustpipes

n Bluetooth®mobilephonepreparation

S5exteriorcolors(alsoavailableonA5):

n IbisWhite

n BrilliantRedorBlack

n QuartzGrey

n DeepSeaBlue

n MeteorGrey

n PhantomBlack

n SprintBlue

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A5/s5 consideration set

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model competitive comparison

2011Audi 2011MB® 2011BMW® 2011Infiniti® A52.0TPremium E350 328ixDriveCoupe G37Coupe

All-wheel-drivesystem STD N/A STD OPTHorsepower 211 268 230 330Torque 258lb-ft 258lb-ft 200lb-ft 270lb-ftStandardwheelsize 18" 17" 17" 18"Activesuspension OPT N/A N/A N/ASunroof/moonroof STD STD OPT OPTSeatingsurfaces Leather Leather Leatherette LeatherDriverlumbarsupport STD STD OPT STDParkingsensors N/A OPT OPT N/ASoundsystem 10-speakers 8-speakers 6-speakers 6-speakersSatelliteradio STD STD OPT STDBluetooth® OPT STD OPT OPTBaseMSRP $36,500 $48,850 $38,100 $36,050 2011Audi 2011MB 2010Jaguar® 2010BMW S5PremiumPlus E550Coupe XKCoupe 6Series

All-wheel-drivesystem STD N/A N/A N/AHorsepower 354 382 385 360Torque 325lb-ft 391lb-ft 380lb-ft 360lb-ftManualtransmission 6-speedSTD N/A N/A 6-speedOPTStandardwheelsize 19" 18" 19" 18"Heatedfrontseats STD OPT STD OPTFoldingrearseats STD STD N/A N/ARearcenterarmrest STD N/A N/A Pass-throughXenonplusheadlights STD OPT STD STDRearviewcamera OPT OPT N/A N/ANavigationsystem HDD-based DVD-based DVD-based HDD-based3-zoneclimatecontrol STD N/A N/A N/AStandardsoundsystem 10-speakers 8-speakers 8-speakers 8-speakersSatelliteradio STD STD STD OPTBaseMSRP $53,100 $55,450 $82,150 $78,450

2011Audi 2011MB® 2010Jaguar 2011BMW S5PremiumPlusCabriolet E550Convertible XKConvertible 650iConvertible

All-wheel-drivesystem STD N/A N/A N/AHorsepower 333 382 385 360Torque 325lb-ft 391lb-ft 380lb-ft 360lb-ftStandardmanualtrans. 7-speed,dual-clutchmanual 7-speed,dual-clutchmanual 6-speedautomatic 6-speedautomaticStandardwheelsize 19" 18" 19" 18"Heatedfrontseats STD OPT STD OPTFoldingrearseats 50/50 N/A N/A N/AXenonplusheadlights STD OPT STD STDRearviewcamera OPT OPT N/A N/ANavigationsystem HDD-based DVD-based DVD-based HDD-based3-zoneclimatecontrol STD N/A N/A N/AStandardsoundsystem 10-speakers 8-speakers 8-speakers 8-speakersSatelliteradio STD STD STD OPTBaseMSRP $58,450 $64,379 $81,948 $73,182

Inanydirectcomparison,Audihasadvantagesoverthecompetition.

universal plusses versus the competition:

n Benchmarkinteriorsaretheenvyoftheentireauto-motiveindustry

n quattro®all-wheeldrivewithrear-biasedtorquesplit

n Panoramicglasspanelroof

n Three-zoneclimatecontrol

n AudiValveliftSystem(AVS)

n Bang&Olufsen®PremiumSoundSystem

Inaverybrieftime,theAudiA5hasearnedextremelyfavorablereviews.

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A5 Accolades

American Accolades

“Theinterioris—predictably—lovely,andthebackseatishabitablebyadults…DesignhaslongbeenAudi’sstrength,anditremainssohere.”

—Automobilemag.com

“SeenfirstastheNuvolariconceptin2003,theproductionversionlooksevenbetterfromallangles—lessmassive,moregraceful,andnotatalllikeasuper-sizeTT.OneparticularlydelectabledesignflourishisthestripofwhiteLEDsthatunderlineseachheadlight,servingasdaytimerunninglights.”

—Motor Trend Magazine

“…theA5givesalltherightsensationsforasportingcoupe.”

—RoadandTrack.com

“Thisisastunningmachine.Theexteriordesignisabsolutelyfantastic…Theinteriorisnearlyasimpressive…Theenginesoundsandperformsgreat,thegearboxisincrediblypositiveinfeelandacinchtobangthrough.”

—AutoWeek.com

“TheA5(aswellasitshigh-performancesibling,theS5)isinstantlydesirablethankstoitscurvaceoussheetmetal,whichperformstheraretaskofbeingbothelegantandmuscular.”

—edmunds.com

“Emotionalcreaturesthattheyare,coupestendtobestylishfirst,andtheA5isnoexception.Itisbreathtakinginpictures,butevenmoresoontheroad.WalterdeSilva’stalentedteamhastastefullyadvancedAudi’spassenger-cardesignbeyondthecurrentlevelthatmostalreadyconsiderastastefulandadvancedasanyintheautomotiveworld.”

—CarandDriver.com

6 A5

1:22city/30highwaympg(2011AudiS52.0TwithTiptronic®).EPAestimates.Yourmileagewillvary.

2:Airbagsaresupplementalrestraintsonlyandwillnotdeployunderallcrashcircumstances.Alwaysusesafetybeltsandseatchildrenonlyintherear,usingrestraintsystemsappropriatefortheirsizeandage.

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A5 Disclaimers

7 A5