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Although there are plenty of experiments that are signs of car manufacturers (are willing to) become a mobility provider rather than a car provider, they will continue trying to sell cars to citizens. But Google forces us to think beyond what we know today, beyond selling cars. Way beyond. Learn about disruptive innovations in our medium.com article on http://bit.ly/1y7u5i3 and decide for yourself whether you will be the disrupted or the disruptor.
Citation preview
10 industries that will be disrupted by the Google CarA story about disruptive innovations and how they work
Full article by @bartmuskala on medium.com
Google connects all the dots & blends it with a vision of the changed world. That is why Google has the potential to disrupt
the car manufacturers industry as well as many more industries.
Google connects the dotsall
smart technology
sharing economy
traffic congestion
automated vehicles
creativity
mobility needs
safety
location based tech
gps data
Audi, Volvo & the like are moving cars to a more advanced level.Whereas Google is inventing something new on top of autonomous driving.
As a result, Google is not on the same S-curveadvancement
applied effortexisting tech curve
new tech curve
the Google car
yet, Audi still thinks they are on their playing field, eating away their turf
a cara good car
a better car
an autonomous cara better car2
Disruptive technologies don’t follow the standard S-curve theory because they start their life cycle in a different market than the one in which they will generate the most profits.‘‘Clayton Christensen, “The Innovator’s Dilemma”
10 industries most likely to be
disrupted by the
Google Car
1. Government administrations They no longer need to run “no drinking & driving” campaigns, nor do they need to process collision forms.
2. Insurers They will be providing their services no longer to individuals as their cars are sold with a “no crashing” guarantee, but to Google, Volvo and the like.
3. Car repair companies They will be out of business, although Carglass can still repair cranks, the low value market they grew themselves.
4. Roads Roads will look different as there is no more need for traffic lights, night lightning or road signage.
5. Gas stations They will change to charging stations for automated vehicles that drive there before or after dropping you of (comparable to your Robomow).
6. Rental car industry The rental car industry will be fully automated, lending out cars ordered from your smartphone taking you where you want.
7. Taxi Industry Even Uber — the disruptor of the taxi industry — will be disrupted by the Google Car as cars will be driving us, not people owning cars.
8. Transportation and logistics Trucks will be driving in convoys, local transport companies are gone as Google cars can pick up packages and return goods when required.
9. Fair & exhibition organisers Fairs don’t start at the venue, but at your home when fair-sponsored cars pick you up and offer a personalized preparation of your fair visit.
10. Dating sites Dating sites might offer additional services renting out limo-styled Google Cars to impress your date.
Incumbents think inside the boundaries they always knew, having a hard time connecting the dots that emerged.
Google - not a car company - does not have those boundaries…
Lesson learned?
an incumbent’s connections
Google’s connections
Read the full article on medium.com by @bartmuskala,
founder of True North, a marketing innovation hub, infusing a challenger mindset to help organisations of today
stay relevant in the world of tomorrow. !
True North is part of DuvalUnion, a marketing technology ecosystem helping organisations to get ahead in the New Normal, the world of
marketing in which technology is at the core.