The Music Industry.How Music Videos are profitable?

What Are The Purposes Of A Music Video? Music videos are not only a means to

the artist’s self promotion, they also have more profitable uses for the music industry. First of all, they can be used for product placement i.e. Jennifer Lopez’s video for song “Live it Up” contained the following product placement: Swarovski, Nokia, Ice Watches and Beluga vodka.

Music Videos, through intertextuality may advertise other media products. For example, songs are used as OST for a movie i.e. The music video for “Young and Beautiful” by Lana Del Rey, contained bits from the movie “The Great Gadsby” or Adele’s “Skyfall”, was all about the new James Bond movie “Skyfall”.

Also internet exposition is not totally free. For example, when artist upload videos in YouTube, they may choose to have some adverts before the video or make some partnerships with companies like VEVO, and thus get extra profit. For example, Miley Cyrous music video “we can't stop" made approximately 200 million by the partnership with VEVO and the YouTube vies.

Main Companies That Produce Music Videos.UniversalEmiSony MusicWarner BrothersColumbia IslandAll of those companies are prestigious multinational multimedia conglomerates , that have the resources to produce music videos, for artists that will bring further profit from mainstream audiences.

Main Institutions that show and promote music videos. Music Channels and Radio

Stations: Thare are major music channels such as MTV, that their main audience are young people from 13 to 25 years old, thus they can promote the music videos straight to their target audience. Also they have Awards, that may be used for further promotion, i.e. MTV Awards.

Internet: Internet is a more free market, where a variety of artists appealing to different target audiences can expose and promote their music. For example, YouTube and Sound Cloud are major websites that allow a variety of artist to use them.