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Strategic Vision Our vision is to be the consumers’ leading
choice in premium cameras and sustain growth through continual efforts in innovation. Our mission is to offer superior quality cameras that provide customer with the ultimate visual experience at good value. Our goal is to use the best cost provider strategy where we would provide excellent product qualities at a competitive price.
Our vision is to be the consumers’ leading choice in premium cameras and sustain growth through continual efforts in innovation. Our mission is to offer superior quality cameras that provide customer with the ultimate visual experience at good value. Our goal is to use the best cost provider strategy where we would provide excellent product qualities at a competitive price.
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Second Outline Level Third Outline
Level Fourth Outline
Level Fifth
Outline Level
Sixth Outline Level
Seventh Outline Level
Eighth Outline Level
Ninth Outline LevelClick to edit Master text styles
Second level
Third level
Fourth level
Fifth level
SWOT Analysis
Strengths
S Strong credit rating
and cash balance Profitable company
in premium camera segment
Weakness W Image rating
neglected in earlier years
Lack of geographically focus strategy
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Second Outline Level Third Outline
Level Fourth Outline
Level Fifth
Outline Level
Sixth Outline Level
Seventh Outline Level
Eighth Outline Level
Ninth Outline LevelClick to edit Master text styles
Second level
Third level
Fourth level
Fifth level
SWOT Analysis
Opportunities O Lack of significant
competition in high end entry level market.
Competitors appears unwilling to engage in price wars-prices have stayed relatively constant.
Threat T High end entry
level competitors willing to engage in price wars
Cost savings from outsourcing slowly being eroded
Fluctuating exchange rates effecting profitability
P
Performance Targets
EPS
Year 12 is $ 1.30Year 13 is $ 1.71
ROE
Year 12 is 11.3%Year 13 is 12.0%
Image Rating
Year 12 is 62Year 13 is 64
Stock Price
Year 12 is $ 21.95Year 13 is $ 26.93
Credit Rating
A+
4/2/13
Entry Level Competition
We felt our competition was C,F and B throughout the course of the competition for our entry level even though our strategy changed.
Our Entry-Level Competition included the following:
Group F Group A Group D
Click to edit the outline text format
Second Outline Level Third Outline
Level Fourth Outline
Level Fifth
Outline Level
Sixth Outline Level
Seventh Outline Level
Eighth Outline Level
Ninth Outline LevelClick to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Multi-Level Competition
Our strongest competitors were D,F, and A; although we made some changes throughout the year. Our Multi-Level Competition included the
following: Group F Group A Group D Group C Group G
Production Strategy
Our strategy included: High megapixels in both entry and multi camera Separated by brand specific components that offered:
• Better imaging devices, camera control, software menu, ergonomics, and accessories in multi-feature camera
Concentrating on high performance• Offering best camera available
Concentrating on warranty period
• Offering best deal for protection if buying
Lessons Learned Many lessons were learned while
doing this: Paying off debts early allows
more income later Some sacrifices must be made
in one area to better another Aggressive approaches is not
always a good thing Taking things at a safer pace is
sometimes better Running a business is not as
easy as people makes it lookA lot of time and investmentA lot of conflicting
information
4/2/13