Based on my own research.

Audience profile

36% Male64% FemaleTypically aged 16-24Students: 60%Marital status: 88% Single

The basics

24% watch TV 24% listen to pop rock48% regularly use Facebook28% regularly use Twitter44% regularly use YouTube68% attend concerts/gigs84% download music

Readers of my Indie rock magazine will have their own sense of style and will take pride in their appearance. They will be inspired by the artists they are into such as modern rock artists. The common look for my readers will be slightly edgy and dramatic. They will spend a lot of their money on clothes as well as items surrounding their interests such as CD’s.They enjoy watching television series.

Will have variety of tastes of both modern and old rock artists.They will read magazines such as KERRANG and MOJO.They go to concerts and gigs for the thrill of seeing their favouriteartists perform.