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Mood board and mind map for smoking advert
Liam Heeley
MY QUITSMOKINGADVERT
Lets audienceFocus on one thing
Negative space
Black and red
Strong, depictivecolors
Large image
Demonstratesthe effect
Use statistics
Representsthe reality
Take a pictureof a personsmoking
Blur out andadd text
Draw an illustration
Allows the younger generation tounderstand
Depictive image
So people canbe influenced tostop smoking