Latest WebsiteBand name: POSSE

Homepage

• This is the website homepage design, the left one is group production and the right one is my own website production, I put these two homepage iages for comparison. For our group one the star image is really huge and clear therefore better for promotion and target audience, also the title is really creative with the heart and obvious comparison with the color of the backgroung. As for images, they are shown one by one by sliding.• For my homepage, I really like the way of 3D to represent star images. However, the background comes up a a huge percentage of the whole page, as I need to emphasize star iamges more. Also, the title is less creative than the group made one, that is why I picked up the one from group production finally.

Album page• This page consists our album design, and audience can easily listen to our released music here, which is an easy way to target our audience and this is also like an advertising function because once people are interested in the music and album, they could purchase it straight away which is like online marketing.• For the front cover design we used BitchsLap, with the pattern shown, it can gives a strong convention about feminism, female power.

BIO page

• Because our music video is comming out, we wrote a short introduction for each artist, therefore audience can have the idea about who they are at the first stage, therefore the star images will be shown in more details and specify the segmentation of target audience. Apply to JICNARS scale,one of the most common demographic approaches to audience, as the interest of our star image is influenced by different social level and income, because different level has different feeling about our star image possible• Also, another sebmentation which is VALS also helped us for our target audience with our star image psychologically.

• This is the music video page, music video is one of music publicity campaign, so is the direct tool for target audience and star images promotion, therefore we put in our website. Also, under the video there is a storyline tells viewers the narrative, in order to ensure the concept is clear .

Tour Dates Page

• The tour dates page is for anyone who is interested in the performanceof our artists, with clear information of date and location, which is another way to target audience and marketing, and audience are more able to respond to the functions in the website and get more involved.

CONNECT

• At last, audience can join the mailing list and get on touch with social networks to get involved even more.