Lady Gaga Digipak Analysis

The main focus of the image is Lady Gaga, her picture takes up the full cover which shows that she is the main focus as she is a solo artist. The cover is in black and white, which is quite retro and also can be showing her inner feelings as she is rather unique in the music industry currently. Lady Gaga herself looks like she has no clothes on which would appeal to her male fans but towards the females it shows that she is a confident woman. The image reflects on the title of the album, it shows that Lady Gaga isn’t ashamed of who she is and is willing to show herself for who she is. The text and the image work together as the image reflects on the title which isn’t often seen on covers currently. The text on the cover is rather bold and sharp which shows confidence and matches Lady Gaga’s attitude she has as a musician. The iconography of Lady Gaga is really bold and daring, the iconography shows her daring side and that she isn’t afraid of being exposed. The black and white cover is a signifier to Lady Gaga as it could be showing her inner vulnerability. The music label probably told Lady Gaga to pose in the way she has for the digipak as it shows her the way her fans like to see her, very eccentric. From the cover you can’t really tell the target audience besides the teenage market, Lady Gaga is rather unique and attracts a range of fans so from the cover you can not pin point a specific audience.

The back of the digipak is plain black with white writing. The writing takes up all of the back cover; this reflects the front cover and the idea of showing her potential innocence. Also it keeps focus on her songs and their title. This shows her commitment to her music. Lady Gaga always makes comments about how important music is to her, so with the back just being the song titles it keeps focus on them and not on her and her personal image. Compared to most digipaks this is rather unique as most normally having a backing picture supporting the main image.