The image of Lady Gaga that is the focal point of the poster will draw in an audience as she is a well-known figure in the entertainment industry. Fans and the audience for this poster will expect/want to see the star on the front of the poster.

The font used for the writing is jagged and sharp and this is a look that fits in well with the electronica theme. This sort of writing is something that the listeners of electronic music would more than likely expect to see on an album poster that is advertising that sub-genre. This distinctive look may also entice new listeners as it stands out and fits well with the electronic theme.

The dark background and contrast that is used makes the poster appear dramatic and eye catching and this will therefore draw people to the poster and make them look at what is being advertised.

Lady Gaga’s dramatic look with thick black eyeliner and her tattoo’s is what fans would expect from this artist. This is because she is well known for her stand out costumes and wild appearance.

Her lack of clothing may draw a male audience to the poster as well as make women look at the poster and appreciate her physical appearance. This in some ways links in with Laura Mulvey’s theory of the male gaze as she being presented as an object of desire and the poster forces women to view her from the perspective of a heterosexual male.

There is minimal information about the album on the poster (it only includes the album name and the artists name) this may be because she is an already well-known artists and will therefore have a pre-determined fan base and target audience.

Lady Gaga’s name in a large font than the title of the album that is being promoted, this is because the name of this well-known artists is more likely to attract an audience than the unknown name of the album and therefore this is what they want you to see first as it is more likely to attract people and influence them into buying the album.