Introduction To Food Photography

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    05-Sep-2014

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a presentation I gave at the #fiddup1 eat&twitt @forelinTLV

Transcript

<ul><li> Introduction to food photography eat&amp;twitt by @gkamin </li></ul> <p> What's so special 'bout food photography? Art Which makes us DO things: Feel hunger Cook Buy a cook book Buy a product at the supermarket Order a dish (although we don't like restaurants with pix in their menus, but for takeaway and website it's ok ;) What's so special 'bout food photography? Team work: Photographer Chef Food stylist Prop stylist Client Combines studio and outdoors work Requires understanding of light and reflections. Requires working fast at times (we don't want that ice-cream melting, don't we?) Requires improvisation skills You get to eat the stuff! How they used to do it... How things are done today - angle How things are done today - tilt How things are done today less is more How things are done today DOF How things are done today colors How things are done today raw How things are done today location Light in food photography Photography (esp. In the studio) is all about understanding light. Size of light source Distance from subject Diffusing light Reflections Food looks best under natural day light! Shoot next to a window with indirect sunlight (or with a curtain) Don't use an on-camera flash Make sure the light doesn't come from behind you Side light or backlight work best Use a reflector if you need to balance lighting and remove shadows Light in food photography Stuff to keep in mind when shooting food Tell a story make series of pictures Stuff to keep in mind when shooting food Think like a magazine editor for a piece you'll need: A cover leave room for logo and text A spread at least one great landscape shot Some portraits Don't forget to tell the story Rules were meant to be broken Use harsh lights and shadows for drama Rules were meant to be broken Use harsh lights and shadows for some drama Rules were meant to be broken Go back high shoot from above Rules were meant to be broken Go wild scanwiches.com Rules were meant to be broken Shoot no food at all Shooting drinksUse back light and improvise light tables Add some water to make more transparent http://www.diyphotography.net/light-up-the-floor-a-floor-lit-table-top-studio-project Shooting winevs. Shooting winevs. Shooting winevs. Shooting wine Avoid spot lighting creates a light dot on bottle Shooting wine Make sure you're not reflecting in the bottle Shooting wine What's with this background? Shooting wine Avoid multiple light sources 2 are enough No fingerprints on the bottle please Shooting wine Make sure you get some light on the bottle Shooting wine Label should be clear, with no harsh lights or shadows on it Use a strip light to create that reflection following the bottle's height http://www.diyphotography.net/the-diy-strip-light Where to shoot? Restraurants Go inside the kitchen or sit on the bar shoot where the action is! Where to shoot? Restraurants Where to shoot? Restraurants Where to shoot? Restraurants Where to shoot? Restraurants try to grasp the place's quot;feelquot; Where to shoot? Markets full of color Where to shoot? Markets full of people Where to shoot? Markets full of action Where to shoot? The outdoors camping, hiking, etc. Where to shoot? The outdoors camping, hiking, etc. Where to shoot? Factory Where to shoot? Winery Where to shoot? At your butcher's Where to shoot? Any place food is involved: The street Weddings (but don't shoot people eating they don't like it, and it's not nice) When you travel you're usually less shy when approaching people, the subjects are more likely to cooperate, and you get to see stuff you don't have at home Shooting at home Basically, you don't need anything special......but Shooting at home You better get some props Get some stuff from IKEA or something Bristol paper and other backgrounds Shoot on different surfaces Wood Floor Marble Fabric Glass Get a reflector or improvise one Shooting at home Shoot the process Shooting at home Props Stuff that comes in handy Sprayer Stuff that comes in handy Keep your hands free use a tripod and a professional fork holder Stuff that comes in handy Get some daylight at night Lowel Ego comes with 5500K bulbs - http://www.lowel.com/ego/ Stuff that comes in handy Get some daylight at night Lowel Ego comes with 5500K bulbs - http://www.lowel.com/ego/ Pay attention to the background Where can I learn more? Courses Weiner, Lailah Web resources Where should I go for inspiration? Donna Hay Where should I go for inspiration? Magazines Cook books Food photographers' websites The israelis: Nelli Sheffer - www.nellisheffer.com Danya Weiner - www.danyaphoto.com Daniel Lailah - www.dlp.co.il Recipe websites http://www.myrecipes.com/recipes/ http://www.cookstr.com/ Where should I go for inspiration? Blogs for example Lara Ferroni gallery: http://platesandpacks.com website: http://cookandeat.com/ Blog + challenge: http://stilllifewith.com/ twitter: @StillLifeWith Others: Cookbook catchall: http://www.cookbookcatchall.blogspot.com/ Mattbites: http://mattbites.com/ Flickr groups Food photography club, Professional looking food photography, Food porn, etc. thanks It's been a pleasure... Most pictures in this presentations belong to @gkamin and are fully copyrighted. </p>