INSTITUTIONS

PROMETHEUS GLOBAL MEDIA

Prometheus global media is Billboards institution, it is an American entertainment publishing company based in New York, it has four major magazine brands, Billboard being one of them.

Prometheus global media is a worldwide company, if it where to distribute my magazine, it would increase the sales of my magazine, as the company has experience within the industry and targeted to a large amount of people. They produce magazines of entertainment. They produce pop magazines therefor it would be ideal for the genre of my magazine. The colours used are bold. This type of media is conglomerate as it owns large numbers of companies in mass media, television , radio and publishing.

BAUER MEDIA The Bauer Media group is Europe's

largest privately owned publishing group. It is a multi platform UK based media group it has many companies working in magazine and radio. It would be ideal for my magazine, because the organisation name would give my magazine reputation. It also publishes magazines of opposite genres, rock magazines such as Kerrang and pop magazines such as Q.

INSTITUTION FOR MY MAGAZINE. Prometheus global media would be a

good Institution to distribute my magazine because they have experience with magazines in the music industry, they also have a large fan base which would make my magazine popular. They are a conglomerate.

CONGLOMERATES A conglomerate is a large multi media

company which makes a lot of different media products and distributes them.

I will use the web 2.0 for my audience to access my magazine. The production of print magazines are declining as companies sell their magazines online through social media sites such as Facebook and twitter to attract an audience of digital natives, this would be an effective method of marketing, and my magazine will be vertically integrated.

The music industry is very successful, as it makes millions of pounds, this makes it hard for my magazine to compete with others as they already have a high reputation, and therefor it will be a challenge for my magazine to instantly sell to a large audience.