Making culture work for cities

Andrew DixonCulture Creativity Place

NewcastleGateshead - 25 Years Ago•Derelict riverside •No tourism •Few hotels and restaurants•Second rate cultural attractions•Lowest levels of arts attendance in UK

Where did they get to?• £250 million world-class facilities • 365 day cultural offer • International reputation for culture • The Sage Gateshead, Baltic, Angel, Live• Festivals and events programme

UK City of Culture 2017- Time to deliver

Hull

• Image problem• Major social issues• Economic challenges• Issues of cultural capacity• Strong cultural story to tell• On a journey • Culture at heart of city plan

DaysWhat are days for?Days are where we live.They come, they wake us  Time and time over.They are to be happy in: Where can we live but days?

- Philip Larkin

How we won• Strong Leadership • Compelling story • Vision of Hull’s programme• Locally rooted but global in ambition• Media and social media • Public support – Over 85% awareness• Joined up city – Culture, University, City Council and Business

Economic benefit to Hull• 1200 jobs – tourism and culture• 10% growth in creative industries• Minimum £60 million economic benefit in 2017• 7 million visitors in 2017• University - reputation as place to learn

‘The day the city changed forever’• Hull in spotlight for 7 years 2014 to 2020• £7 Million media value to date• Observer, Telegraph, Guardian, Times, Sun, Mirror, BBC, Financial Times, Al Jazeera, New York Times• Over 1000 positive national press/ TV mentions• 29% increase in Trip Advisor views of Hull• Local pride and support has never been greater• New investment - Hotel, cultural facilities, trains? • The nation visiting Hull !

Issue based programme

• High profile programme • Modern day slavery• Health • Ageing and loneliness• Teenage pregnancy• Youth engagement • Freedom of the arts • Environment • Hull’s Untold stories

Local and international • Houses, • Health centres• BSF schools• National partners• Rotterdam• St Petersburg• Sierra Leone• Broadcasting and online to world

UK City of Culture 2017- Time to deliver