Hollywood Undead Gravity

Hollywood UndeadHollywood Undead are the most popular rap rock groups of modern time with countless hits. Often being at the forefront of controversy due to the gang like nature they do often get in trouble, however they do produce some more sentimental hits from time to time such as bullet and gravity.

Genre characteristicsWell the references to rap are their through out the scene of them drinking at the bar and the constant references back to alcohol their also smoking which subtly pulls across the rap more. Also their bandana's seen in the video is a clearly a rap characteristic and Charlie sheen capitalizes this by incorporating it in his stage outfit. There are some alternative references through the skateboarding which is something you would find in alternative video's another rock characteristic is the performance at the end in front of crowds, this is something that rock video's try to show a lot in their video. Hollywood do a very good job of trying to merge both.

Mise-en-sceneIt looks to shot California you see them making their masks which is a key symbol of band ands their most significant icon. The skateboards, driving jumping to the concert and the studio performance blends the both their childhood and what is now their fame. The graffiti and liquor bottles. It seems like a lot of props but it is doable.

Video and lyric linksThere are so many references to Hollywood undead growing up and how they made it as Hollywood undead. Selling CD on the street and the making of their iconic masks. This videos essentially sums up their childhood and rise to fame so there is so many links surrou8nding their youth. "southern california days" is said throughout and there are constant Cali refernces.

NarrativeThe narrative is for them growing up and it enforces this in everyway possible, through the lyrics, mise-en-scene and the actual content of the video. The constant reference back to their youth, growing up and trying to make, then to the end to the spectrum where they have made it.

Representation of the artistThis shows the typical rap/rock representation. Them drinking, casual clothes just living life just as many artist of this genre do. The only difference is the masks, the masks became a key symbolism of the band. They said they don’t sound like anyone else so they don’t want to look like anyone else and hence the masks coming into the existence.

ColourIts is black and white which gives old age look which suits the narrative of the music because its all about looking back and the video does through the black and white filter. Its very effective it gives it a nostalgic look almost stepping back through time.

Intertextual ReferencesThe video constantly refers back their memories and you constantly get the flashes of their past. They say they were happy before their fame and the video cuts between their youth and them preforming showing the narrative on each side of the spectrum of the song. There is quite an obvious reference to the song with lyrics on drinking and then the showing of alcohol.