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FURTHER CONSTRUCTION OF MAGAZINE ADVERT

Further construction of mag advert

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FURTHER CONSTRUCTION OF MAGAZINE ADVERT

Above is my last edit of my magazine advert. Since gaining feedback that the

two fonts don’t work particularly well together I have decided to use the font

‘Gill Sans Light’ as I think it looks cleaner & more professional. I have also used this font on my digipak for the album name, so I will carry it through for a

continuous house style.

Here I have experimented with the placement of the main title ‘FLUME’.

Since gaining feedback from my peers, I have decided to edit it so that ‘The Debut Album’ & ‘OUT NOW’ are placed nearer the bottom of the page

so that the top isn’t so text heavy. I also plan on making ‘Spotify, CD, & Vinyl’ smaller to make room for the

larger text as well as moving Siobhan upwards on the page.

This is quick flat plan edit I produced whilst editing, as I

need to move Siobhan further up the page so that there is

room for the larger text. As the image is originally a landscape image, I had to physically add on a block to the page so that it wouldn’t distort the page. So,

I took the image onto photoshop & as you can see

below I used the cloning tool to create a similar image below

where it finished.

Here I have edited the style of font that I may use, as well as the gradient. I have included

the purple gradient to allow the text to stand out well, as well as connected to the purple of the

title fonts. Here you can see I have played around with a bold font, a light font and also two texts lined up slightly differently to gain a 3D

effect. Personally I think the middle image works well, as all the fonts here are the same and

this then continues an established house style throughout all ancillary

products.

Here I have experimented with the spacing between Siobhan and the title of the Album, ‘You & Me. As I gained feedback from my tutor, we decided that closing the gap would help make

Siobhan the main focus of the magazine advert.

This is my final design. I have made the colours of the fonts a dark blue,

but not quite black so they don’t overpower the page and tie in with the

dark shadows in the background image. I have also placed ‘Spotify,

CD, Vinyl’ at the bottom of the page to inform the audience that this is where they can access this new album. This is a fairly conventional thing to see on

adverts, as in todays society, the online media is an easy and quick way of accessing things such as

music and images. I am happy that I have moved Siobhan upwards as it now means she is the main focus of

the page, and the image of her is well framed with the text above and below. I have made is obvious the ‘You & Me’ is the name of the album as it stands below Flume’s official logo therefore

making it stand out.