1125 Kathryn McQue

Evaluation Questions

How effective was your research into films with similar posters?

I think that my research was effective into films with similar posters because it gave me an understanding of what I needed to do in order to create my poster. The research gave me ideas of the codes and conventions that posters of the genre horror have. I gathered that most horror movie posters traditionally have greyscale images with the colour red featuring to represent blood and danger.

How effective was your research into relevant target audiences?

My research into relevant target audiences was effective because it gave me an idea of what age range that fans of the horror movie genre fit into. The research told me that the age range that fans of the horror movie genre fits between older teenagers to adults.

What did you learn from your research in these two areas?

I learned that the codes and conventions of horror films usually consist of dark/ greyscale colours, symbols and the colour red connoting to blood and dark backgrounds to make the main figure stand out. I also learned that the target audience for the horror genre fits between older teenagers and adults.

In what ways did the research shape the creation of your film posters?

The research shaped the creation of my film posters by knowing what code sand conventions that horror film posters traditionally have. The research also shaped the creation of my film posters by knowing the age range of the group I can create my film posters to match the audience.

What creative decisions did you make at the different stages of film production?

The first creative decision that I made was figuring out what image I want to put on my poster and what it connotes. The decision that I went with is a picture of an eye. This represents the fact that the main character is blind. Another decision that I made was figuring out a title that I could use for my film poster. The decision that I made with this is to name my film ‘Seeing Is Believing’. This creates irony because the main character could not possibly see anything that is around her. Another decision that I made was knowing what colours my poster should be and what they connote. I decided to go with a monochromatic colour scheme because it ties in with the horror genre.

What challenges did you face during the production of your film?

The challenges that I faced during the production of my film were not knowing how to present my poster to make it eye catching enough for people to want to watch it. I decided to go with an eye with a strange figure showing in the pupil of the eye with a

1125 Kathryn McQue

monochromatic colour scheme. This represents the character believing that there is a spirit lurking around but she is not able to see it.

How did your film poster change as your work progressed?

My film poster changed as I progressed by changing the different types of font, the colour scheme and background. I did this because I wanted make my film poster really tie in with the genre of the film.

How closely does your film poster follow the forms and conventions of existing posters?

I would say that my film poster follows the forms and conventions of existing posters quite closely because it contains the standard features that horror film posters have. This includes dark colours and white, black background to emphasise the figure in the middle and symbols that could represent death or danger in the film. I used the dark colours represent mystery and the figure in the middle to represent what is going to happen in the film

How successful was your finished poster? What are its strengths and weaknesses?

I would say that my finished poster was really successful because it contained all the codes and conventions that horror film posters traditionally have. The poster contains eye catching features such as dark backgrounds, the colour white and mysterious figures. Its weaknesses are that there are a lot of film posters out there featuring eyes.

How effective was your management of the production work? How could you improve it in the future?

I would say that my time management for the production work wasn’t the best and in the future I would make sure that everything is planned out better.