LEGO MOVIE: Advertisement banner & Double page spread

The colour scheme of the banner is punchy and the spacing of the characters creates the impression all of the characters are travelling towards the audience therefore invading in the audience’s personal space and signifying the film is interesting, action packed and explosive.

The use of the protagonist in the double page spread supports the representation that he is the hero as her is leading the other characters as they are running away from an explosion in the double page spread advertisement. The fact that the protagonist here looks happy implies there is a happy ending in the film. However it could be questioned as to whether this character is the hero as he looks frightened in the double page spread.

EXTREME CLOSE UP ANALYSIS OF PAGE LAYOUT

The use of snap shot images of the ‘Lego movie’ informs the audience of the main characters for example the character in the largest photo is dressed in red and the photo has been tinted red therefore signifying there is a sense of anger and evil therefore the character is likely to be the villain. The text of the double page spread is unconventionally advertised on the right hand page due to the large title on the first page. The text has been written in conventional columns of text. The page layout is basic the text has been written in black apart from the illuminate which has been written in green.

At the footer of the page the release date of the film as well as the empire logo the date of the magazine month and the page number

A yellow banner has been used around the upper top of both double pages. The design is conventional to the style of the Lego toy therefore signifying a link and that the film is based around the enjoyment with playing with Lego toys therefore the target demographic is children. The title ‘ New kid on the blocks’ the word ‘Blocks’ has been written in Lego therefore establishing a link to children again. The use of the protagonist poking his body through the ‘O’ shape signifies the film

The use of snap shot images of the ‘Lego movie’ informs the audience of the main characters for example the character in the largest photo is dressed in red and the photo has been tinted red therefore signifying there is a sense of anger and evil therefore the character is likely to be the villain. The text of the double page spread is unconventionally advertised on the right hand page due to the large title on the first page. The text has been written in conventional columns of text. The page layout is basic the text has been written in black apart from the illuminate which has been written in green.

At the footer of the page the release date of the film as well as the empire logo the date of the magazine month and the page number

A yellow banner has been used around the upper top of both double pages. The design is conventional to the style of the Lego toy therefore signifying a link and that the film is based around the enjoyment with playing with Lego toys therefore the target demographic is children. The title ‘ New kid on the blocks’ the word ‘Blocks’ has been written in Lego therefore establishing a link to children again. The use of the protagonist poking his body through the ‘O’ shape signifies the film

Feature box used on every page

Subtitle description underneath the title

The use of a large image captures the audience’s attention

The use of small images at the bottom of the page like a cartoon script shows the journey or story of the film

The title is large and bulky the green colour reflects the tones of the large image and links to the quote in the centre of the text

Page numbers as well as the date and year of the magazine published version can be found at the bottom of both pages as well as the empire name

Circular bubbles of texts are used to capture your attention.

A large image has been used at the top of the page on the left hand side.

The text has been written in columns

Circular bubbles of texts are used to capture your attention.

A large image has been used at the top of the page on the left hand side.

The text has been written in columns

Illuminate; bold first letter at the beginning of the text conventionally used in magazine articles and newspapers