Mansour Ahaidi

Assignment 1 Unit 28 http://www.scorchlondon.com/portfolio/gemalto-technology-series/

What is corporate film?

The Corporate film or video is material that is used by corporations to communicate about their own business to the world. The Corporate film is a brilliant means to demonstrate their product or service for the audience in effective ways.

The majority of companies use corporate films on their websites to get the audience’s attention. When the corporate industry uploads their video they attract more than millions of the viewers, which is the proof of this fact. The Corporate video is mainly used to send a specific message for communication to a target audience, which includes internal and external customers. A corporate film serves in manly different purpose and it is the simplest way to bulid brand identity.

The Voice Over: The Voice Over acts as a guideline for the audience in order to help them understand the narrative and key concepts discussed in the video.

The purpose of the Gemalto Technology Series video is to showcase the technology behind Gemalto’s digital solutions and services. A voice over is used to guide the viewer through the high concept graphics and visuals used throughout the video. The voiceover explains the complicated technological processes to the viewer and reinforces the message of the graphics. The presenters used for the voice over have a depth and range to their voice, which makes the information far more engaging and therefore more easily understood by the viewer.

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Graphics: Graphics are often used to present the main titles in an eye catching and visually appealing way. They can also be used to make statistics and information more engaging and interesting to the viewers.

The majority of the film is filled with ultra-technical animated graphics which are designed to help the viewers visualise and understand Gemalto’s unseen technological processes. The presenters and the graphics are seamlessly integrated through choreographed hand moves which are later filled with graphics of the technology or information currently being discussed. The graphics in the video give the seemingly invisible processes and transactions context and presence.

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Music Score/Motif: The Music Score or motif is often used to create the appropriate atmosphere or tone to the video. The Gemalto Technology uses quiet and repetitive instrumental music throughout which is not too obtrusive and provides an appropriate background without distracting the viewer from the information being conveyed.

Presenter The presenter in corporate films is usually used to present the information and statistics to the audience. Both male and female presenters tend to be smartly and professionally dressed and are cast based on their ability to engage with the viewer. The Gemalto Technology Series video uses presenters to explain the advanced technological processes behind their services but from the perspective of the end user. They speak in first person statements, which makes the information being communicated seem more

understandable and less alienating.

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Company Logo: Every companies uses their own logo on videos to promote their companies around the world so that the people could see.

Here we can see that the Gemalto Technology Series uses their logo to promote for the audience to see. The purpose that Gemalto Technology Series uses their logo on the video so that the audiences around the world can see this

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Titles – Titles are used to during the interview to introduce someone and their area of specialty. They’re also used to break up the video into chapter or even present statistics. Title: Titles are used in the video to show the purpose of the video. Titles are used for the prescenters so that the audience know who is speaking to the audience.

In the photo we can see that the lady is introducing the title sequence for the audience. The way that she presents is by using the graphics and gestures with her hands. Selling Point: (Definition ‘An aspect of a product or service that is stressed in advertising or marketing’) They are stressing the ease of use of the product, and how it will make transactions more convenient for the customer to access bank details with a 4-digit code on your phone. Language/ Script: The Language or Script is written in a special way to introduce the business or the product for the audience. There is a positive impact on the audience because anyone can watch the video and understand the business offers. The writers use persuasive and emotive language to make its features sound positive.

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