ARTIST STYLING AND COSTUME PLANNING

This will be the first costume choice which I will use in my video, here I want to present my female artist to be this young happy beautiful teenage girl. To create this image I will dress my artist in her going out clothes whilst she gets ready to go on a girls night out, I will film the scene of her getting ready putting on her red lipstick and eyelashes to create an image of how happy she is. It will have shot reverse shots of her ‘lover’ coming to see her being loved up – he will be dressed in smart/cajual clothing as he is off out too that night. Throughout the use of clothing I'm presenting what both my characters are doing as it is evident both are going out for a good night with their friends. I have been influenced to dress my artists like this from the video, such as, Christina Agularia – Aint no other man and Britney Spears – Circus.

My artists will change outfits throughout my music video, this will be the outfit during the middle and end of the video. This is the most important section to my video as it presents the storyline which I'm trying to convey of how this boy changes his girlfriend to be the complete opposite to what she normally is.

My artist in this scene will be dressed to represent the emotion in which I am trying to convey in my video, by this I want my artist to be dressed in clothing which you wouldn’t expect a teenage girl to dress like, by this my artist will wear all black clothing as this colour connotates depressesion, anger and a dark side. My artist will have un-brushed hair and dark gloomy make up to present that she has been crying heavily and her make up has ran down her face to create this ‘emotional feel’. This will connotate and suggest to the audience an upset troubled girl that I'm trying to convey. Music videos which are trying to present this message also tend to dress similarly too, such as, the music video A Team, Ed Sheeran.

The boy in my video who will be ‘the lover’ who broke my female artists heart will be dressed smug and confident as if he doesn't care, by this I want my male artist dressed as if he is going out on a night out about to have fun not giving a care in the world, I gathered this idea from the music video ‘I'm not the only one’ by Sam Smith.

MAKE UP FOR ARTIST

The first scene of the video I want my artist to have very heavy make up, bright red lips and vibrant eye shadow to present an image of glamour and happiness. By this my video will be able to present that she takes good care off herself and takes pride in the way she looks. The change in my video where my artist becomes depressed after the heartbreak of her ‘lover’ my artists make up and appearance will change drastically to wearing nothing but remainders of her eye make which has smudged from heavily crying.